Why does the ski tourism industry need to formulate relevant standards?

It is reported that in recent years, the economic benefits of ice and snow tourism in China have become increasingly obvious. With the rich skiing experience of Chinese people, some middle and high-end players have begun to hope to experience the world's most famous ski resorts. In this regard, some tourism departments of relevant foreign destinations have also launched many products and services in a targeted manner.

According to the report, with the successful bid for the Beijing-Zhangjiakou Winter Olympics in 2022, there will be more room for the development of ice and snow sports, and skiing tour will surely become a market segment with great potential. The vigorous rise of mass skiing has not only promoted the development of skiing industry, but also filled the "blank" of winter tourism in the north and promoted the development of many related industries.

However, at present, the consumption level of ski tourism projects is still high compared with the domestic per capita income, which not only hinders the development of ski tourism projects, but also limits the development of related industries. Many ski tourism industries lack high-level ski resort managers, which leads to a weak sense of quality service for all kinds of ski resort personnel and does not treat tourists as guests.

Secondly, the lack of publicity and marketing of ski tourism is the key factor for the low popularity and lack of competitiveness of China's ski industry at home and abroad, which can not meet the international requirements for high-quality and fast service, thus limiting the development of ski tourism. As a product, ignoring the publicity of ski tourism will inevitably weaken the competitiveness of China ski resort in the international ski tourism industry.

I hope the ski market in China can develop!