Here are five creative principles why people feel "happy" when they hear rhyming sentences.

Article starting: WeChat official account brand has doorways.

Count three well-known rhyming representatives, poetry, lyrics and advertising language. Searching for "rhyme" on Zhihu, you can really see a lot of complaints and misunderstandings about rhyme. For example, listening too much will make you bored, watching too much will make you bored, confused and forced to rhyme. ...

Why does rhyme become the key rhetoric in brand discourse creation under the spit of netizens?

Rhyme can bring obvious sense of rhythm, just like the sense of rhythm we hear in songs now, and the sense of pleasure we feel through rhyme comes more from this sense of rhythm.

Therefore, it is not only rhyming that can bring people a sense of rhythm, but also rhetoric such as neat antithesis and parallelism can bring people an obvious sense of rhythm.

For example, the antithesis of this poem is like this:

Of course, there is also a saying about acquired rhythm on the Internet. It is believed that when each of us is still a fetus in our mother's body, we begin to contact and listen to our mother's heartbeat and breathing. However, the heartbeat is rhythmic, so is breathing. The relationship between the average person's breathing frequency and heart rate is 1:4, that is, breathing every four heartbeats. If the heartbeat and breathing rhythm are relatively balanced, it means there is no danger, but it is a state of relaxation. The human body feels that the mother and herself are more comfortable and natural, and will be more pleasant.

When we grow up, we come into contact with rhythmic rhymes or poems, which are basically similar to the rhythm of four heartbeats and one breath, so when we hear this rhythm, human instinct will make us feel more comfortable and happy.

At the beginning of human civilization, there were no media tools such as words and paper that were convenient for storage and memory. When writing, reciting and spreading poems and epics, ancient bard could not rely solely on the knowledge and knowledge of the brain, but also needed to use rhythm to facilitate memory and dissemination. The spread of Homer's epic and other long masterpieces is also preserved by people through prosodic memory and word of mouth.

Rhyme can not only improve people's attention to the content, but also strengthen their memory of the content.

American psychologist G.A. Miller mentioned in the research report "Magic Number 7 2: Some Limitations of Human Information Processing Ability" published in 1950s that the human memory system is very complex, and it will also produce some interesting memory features-although the memory capacity of the brain is huge, the content it can accept in a short time is very limited. At the same time, in the process of analysis, he found that human short-term memory is based on a "chunk strategy", that is, independent projects are combined into larger and more meaningful units for memory. The number of such chunks usually fluctuates in seven groups. For example, the string C C E E E E E G I I I I I N N R S S ST T consists of 20 chunks, which is difficult to remember quickly. But the conversion to "scientific and interesting" becomes a whole sentence composed of three words, and the chunk integration from 20 to 3 and from 3 to 1 is completed, which greatly improves the memory efficiency.

Rhyme is actually the application of this chunking strategy. Through rhetoric, the content of the text is separated from the text itself, and further simplified by combining memory chunks, which reduces the difficulty of information acceptance and content learning.

Scientists at Duke University and Massachusetts Institute of Technology have also found that there is indeed a brain region responsible for "rhythm"-the superior temporal sulcus (sts), which is very sensitive to the rhythm of speech and will be more active than ordinary speech when it is heard. Because the brain needs to quickly integrate this information in some way to understand the content of the speech.

In our continuous study of rhyming and other rhetoric, we have also strengthened this cognition invisibly. When we mention rhyme and other rhetoric, we think it is beautiful. This kind of collective unconscious domestication can also be found in our Chinese class, if the teacher tells us to skillfully use rhetoric to beautify the article when writing.

For example, when we say "cross talk" now, we can't help feeling that cross talk can be very nice. When we talk about rap, people can't help thinking of many strong rhythms and rich rhymes. These are also in the acquired experience acquisition, giving rhyme itself energy.

In 2004, Ms. McGlon & ampJ tofighbakhsh published a paper, Processing Fluency and Aesthetic Pleasure: Is Beauty in the Processing Experience of Perceived R? It is found that if the rhyming aphorisms are presented to the subjects, their cognitive processing of aphorisms will be smoother and people's trust in aphorisms will be higher.

For example, this sentence:

The subjects understood the first sentence more accurately (compared with the second sentence) and believed it more.

People often use beautiful words to guide the content to the truth, because it will be more conducive to persuading people to accept it. Chandrasekhar, winner of the Nobel Prize in Physics, once quoted the mathematician Weyl to illustrate this phenomenon: "My work always tries to combine truth, goodness and beauty, but when I have to choose one of them, I usually choose to quote more beautiful words."

Kim Krieger published an article on 20 1 1. How can the human ear distinguish beautiful notes? It is also found that harmonious notes can stimulate the regular movement of neurons in the ear and save energy; On the contrary, discordant noise makes the activities of neurons tend to be disordered and wastes energy.

Then the music department of a school did a study, that is, gave the subjects a piece of music, and the last note was either a harmonious interval that met the expectations or a discordant interval that did not meet the expectations. The results showed that when the harmonious interval reached the expectation, the game was satisfied, but when the disharmonious interval appeared, some brain regions of the subjects showed different changes.

Therefore, people not only prefer to hear the harmonious tone with regular rhythm, but also prefer the predictable tone, which makes people sound "right".