Recently, I have seen a lot of transfer of rookie stations. What is the reason?

As a "necessity" under the online shopping group, the rookie station has become a "fragrant bun" in the market for a time. But recently, more and more rookie stations have been transferred. I think the most direct reason is that this industry is not easy to do.

The rookie station is not easy to do. I think it is mainly due to the following reasons:

First, this year, due to the epidemic situation, the express logistics industry was greatly affected, which directly led to a sharp decline in the income of rookie stations.

Affected by the epidemic, many parts of the country have taken measures to block and control the epidemic. On the one hand, the closure measures have led many consumers to reduce online shopping, and the number of express orders has directly decreased. On the other hand, due to the closed measures, many areas can't send or express delivery time is extended, which also directly leads to the decline of the number of rookie stations. Some time ago, I saw that the rookie station in our community sent a circle of friends, which means that I hope the epidemic will end soon and you will not be allowed to drink the northwest wind.

Second, as a niche entrepreneurial project, the rookie station has low threshold and small investment. With the increase of the number of stations and the intensification of peer competition, the profit rate drops.

The business model of the rookie station is relatively simple and easy to understand. The rookie station is a franchise system. The rookie only needs to invest his own technology and brand, and intends to apply to the rookie to settle in. After approval, the rookie will standardize the decoration, provide digital workstations and other equipment and access the system network operation related business. The courier arrives at the rookie station, and the buyer can pick up the piece with the pick-up code.

However, with the rapid increase in the number of rookie stations and the diversion of other express delivery platforms such as Honeycomb Box, JD.COM and Tmall Supermarket, the express delivery volume of rookie stations is not as impressive as before. I think that the limited resources are divided up and the profits are reduced, which is one of the reasons why the rookie station chooses to transfer.

Third, the gap between the pay and return of rookie stations leads some stations to choose to change jobs.

The rookie station is a hard job, which needs to be busy from morning till night, with no personal rest time and limited development space. The rookie station is open all year round, and it will be open from the opening to the afternoon 12, sometimes even in the early morning.

In addition to someone coming to pick up the pieces, we also need to count the delivered packages, sort them and put them in storage. When there are many couriers, it is normal to put them in storage until two or three in the morning.

The rookie station is a year-round holiday, that is, Chinese New Year. In addition, you must open the door every day, which means that at least one employee is working every day.

It is difficult for young people to persist in such a rookie station with long working hours, almost all year round, heavy workload and low return.

Fourth, the responsibilities and fines that rookie stations have to bear after sale have led many rookie stations to choose to transfer.

As a service platform, sometimes you get complaints inexplicably, such as not agreeing to the rookie station, why the courier hasn't arrived yet, the rookie station is too slow to find a piece, and there are complaints about the poor service attitude of the rookie station.

In the end, it is not only difficult to explain, but also may face punishment. Compared with the thin commission, the fine for complaining may keep you busy for half a day.

Why are there more and more transfers of rookie stations now? In fact, it is largely because young people can't stand loneliness and suffering. The workload of the rookie station is actually very large, the profit is not very high, and the working hours are particularly long. So if there is a good choice, they will choose to transfer to the rookie station.