What is corporate culture? How does a new company establish a corporate culture?

1, corporate culture, or organizational culture, is a unique cultural image of an organization, which is composed of its values, beliefs, rituals, symbols and ways of doing things. In short, it is all aspects in the daily operation of enterprises.

Corporate culture is the soul of an enterprise and an inexhaustible motive force to promote its development. It contains very rich contents, and its core is the spirit and values of the enterprise. The values here do not refer to various cultural phenomena in enterprise management, but to the values held by enterprises or employees in enterprises in their business activities.

2, corporate culture construction

The construction of corporate culture has gone through several stages, first of all, the spontaneous formation stage, followed by the shaping stage, cultivation stage, consolidation stage and innovation stage, and finally returned to the cultivation and consolidation stage. Spontaneous formation usually takes a long time, because this period is generally the initial stage of enterprises, and most entrepreneurs only pay attention to making money and ignore the importance of cultural construction.

Therefore, if enterprises are far-sighted from the beginning, attach importance to the construction of corporate culture and shape a strong and personalized corporate culture, then the stage of spontaneous formation of culture will be greatly shortened, thus promoting the rapid and healthy development of enterprises. This is why some enterprises can not only survive, but also become excellent companies, and some are just a flash in the pan.

Extended data:

Corporate culture includes three levels:

(1) The superficial material culture is called the "hard culture" of an enterprise. Including factory capacity, factory appearance, machinery and equipment, product modeling, appearance, quality, etc.

(2) The institutional culture at the meso level includes the leadership system, interpersonal relationships and various rules and regulations and disciplines.

(3) The spiritual culture of the core layer is called "enterprise soft culture". Including various codes of conduct, values, corporate group consciousness, staff quality and fine traditions. It is the core of enterprise culture and is called enterprise spirit.

Baidu Encyclopedia-Corporate Culture