What is the significance of ibm's celebration in the company?

The celebration held by IBM is of great significance to the company as follows:

Enhance the cohesion and centripetal force within the enterprise: through the celebration, people who have contributed to the enterprise can personally feel the concern of senior executives for their work, study, family and personal development, and feel the warmth of the enterprise family.

Let employees' families be harmonious and healthy: The families and relatives of salespeople who have made outstanding contributions to the enterprise will also be invited by the enterprise to participate in the celebration activities, which will make the families of these commended personnel more aware of their relatives' performance at work, make their families more supportive of their relatives' work in future work, and make them more understanding and caring, thus ensuring the harmonious atmosphere of these families.