Types of POP advertisements _ What are the five types of pop advertisements?

1. Types of POP advertisements

(1) Differentiate according to the location of POP

1. Shop-top POP-POP advertisements placed in the shop, such as billboards, posters, puppet-standing billboards, large samples, high-altitude balloons, window displays, advertising umbrellas, indicative signs, etc.

2. Hanging POP-balloons, tags, flags, empty boxes and decorations hanging in the air of supermarket stores are called hanging POPs. The main function of hanging POPs is to create a lively and warm sales atmosphere in the stores. The breeze blows, causing all kinds of movement, which can directly attract attention from all angles.

3. Window POP-window decoration, stickers, posters, etc.

4. Level POP-stereoscopic display, baskets, poles, shelves, big puppets, etc.

5. Shelf POP—— Set up small POPs, such as price cards, product brochures, desk cards, product models, exquisite leaflets, small mascots, etc., by making use of the effective gaps in the product shelves. Close reading, "forcing" customers to receive commodity information, is an advertisement that directly sells commodities.

6. wall POP advertisements-POP advertisements attached to the wall, such as poster boards, flags, billboards, stickers, decorations, etc. Use the applicable facades such as walls, glass doors and windows, counters, etc. to paste commodity posters, posters and leaflets, etc. The main function is to beautify the wall and inform the goods, and attach importance to the decorative effect and render the atmosphere.

7. Display shelf POP advertisements-small POPs attached to commodity display shelves, such as display cards, DM, price tags, billboards, shelf cards, etc.

8. ground POP advertisement-a POP advertisement placed on the ground from the store head to the inside of the store, which has the functions of commodity display and sales, such as electronic display screen and electric modeling POP.

9. signboard POP-signboard pop includes storefront, curtain, flag, horizontal (vertical) picture and electric subtitles. The function of signboard POP is to convey the identification mark of enterprise to customers, convey the information of enterprise sales activities, and render the atmosphere of such activities.

1. Poster POP-Poster POP is similar to a poster conveying commodity information. Poster POP should pay attention to distinguishing primary and secondary information, strictly control the amount of information, and establish a visual order.

11. Logo POP-Logo POP is the location indicator of shopping malls or commodities, and its function is mainly to convey the information of shopping direction and location to customers.

12, packaging POP-packaging POP refers to the packaging of goods with the functions of promotion and corporate image promotion, such as gift packaging, gift packaging, and the overall packaging of several small units.

13. Lightbox POP-Lightbox POP in supermarkets is generally stable on the end side of the display rack or on the wall-mounted display rack, and its main function is to specify the display position of goods and the role of a factory exclusive cabinet.

14. the POP—— of the price card-you can see the selling price at a distance, and the selling price and font size should be at a distance of 1-2 meters to make it easy to see clearly.

15. The POP—— of the display card is to promote the impulse to buy, recommend related products or emphasize the sale of goods, etc. The text conceived is limited to 15 words and no more than three lines.

16. store guide pop-where to sell what goods, you can set a symbol above your head to indicate it.

17. Commodity description POP-indicates the relationship between size and symbol, and shows the material, structure, use or usage, etc., which can be explained by charts to increase the usage and usage.

18. Service means POP-the policy or motto of serving guests, which is expressed concisely in the form of regulations or slogans, and does not exceed three lines.

19. price tag pop-indicates the name and price of the commodity.

2. Pop-out type-advertisements installed on shelves partitions and passages in the form of pop-out.

21. spring pop-spring billboard.

22. Manual bracket POP-bracket for brochures related to commodities and related information.

23. Promotional cage car POP-a small cage car for selling related commodities.

(2) Differentiate according to the purpose of POP use

1. Advertising outside the store-attracting attention for the purpose

The outer wall and periphery of the store-signboards, hanging curtains and drawing boards

2. Advertising at the head of the store-luring customers into the store for the purpose

Window 1-Stickers and posters

Door.

entrance wall 1-posters, stickers, wall panels, signboards, etc.

door level 1-floor, vertical pole display, ground basket, etc.

3. In-store advertising-guiding the merchandise display

Space under the ceiling-hanging signs, hanging displays, hanging flags, etc.

wall-posters, wall panels, pennants, ring columns, etc.

level 1-ground sign, pole display, puppet, ground frame, etc.

4. Advertisement of display stand-for the purpose of explaining product features

. Attached to goods-labels, seals, price cards, display cards, etc.

。 Side 1 of the shelf-shelf card.

above the shelf plane-display table, counter rack, counter board, change disc, cash registration machine advertisement, counter basket, etc.

(3) Differentiate according to different POP producers

According to different POP producers, there are many kinds of POPs, such as manufacturer's POP, supermarket's POP, and retail store's POP. But the most important thing is to make clear the promotion purpose first and choose a way suitable for this purpose to improve the promotion effect.

1. The POP

The manufacturer made it for retail stores to promote the company's products. Although it is printed with high quality and beautifully made, it has the disadvantage of uniform publicity and cannot show the characteristics of each retail store.

2. POP

Supermarkets or department stores made by mass-market stores are made for their own storefronts, and most of them are seasonal decorations in the stores or information of publicity activities, etc., which are small in scale.

3. Pop made by the retail store:

Most of the pop made by the retail store are simple display cards or price tags. Different from the POP provided by manufacturers, it can be used for timely publicity, with the theme of things that local residents care about, lively and flexible, which is very effective for promotion.

(4) Differentiate according to the function of POP use

Enterprises use POP mainly to shape the selling atmosphere in shopping malls and improve the transaction probability. Its types are divided according to the function as follows:

1. Seasonal promotion POP

usually decorates storefronts with serial POPs, which highlights the unique atmosphere of each season. For example, in summer, it is arranged to have a cool scenery of "playing on the beach".

2. POP for new product marketing

Advertisements for new product marketing generally last only 2-3 months. Usually, in order to appeal to consumers and attract customers' attention to new product marketing during this period, POP advertisements are arranged at the terminal point of sale.

3. POP for gift promotion

The most commonly used method of pop advertising for gift promotion is to show the actual gift directly. Sometimes POP advertisements are usually used to emphasize that the attached goods are very attractive when displaying physical objects.

4. POP

In order to highlight the products of the enterprise displayed separately, the manufacturer specially designed to decorate the special display shelf, which is usually used in cosmetics, shampoo, food and other industries.

5. POP to enhance the performance effect of commodities

If the commodities themselves have personality and charm, appropriate atmosphere can be used to set them off, such as using various POPs such as lighting, arrangement methods and materials to improve the image of commodities and increase the performance effect of commodities.

6. A large number of products are stacked with POP

to form a special product display shape, and POP advertisements, such as price cards, are added to the products. Usually, in order to achieve a large number of display effects, we must also emphasize the color and the shape after a large number of displays.

7. On-site display and promotion of POP

In order to promote a commodity, a POP booth is temporarily set up at the sales site, the main purpose of which is to attract customers' attention and facilitate the introduction and notification of exhibitors.

8. Event-marketing POP

When enterprises adopt the promotion method of "event marketing", in order to improve consumers' sense of participation, manufacturers usually make some exquisite POPs to help consumers understand the activities they participate in.

9. Sales-oriented POP

At the terminal point of sale, in order to strengthen the promotion power of the displayed goods, sales-oriented POP is usually used to introduce the functions of the goods and convey the information of the goods.

(5) Differentiate POPs according to whether they have brands

1. Branded POPs

Most POP advertisements have brand names to highlight the brands of manufacturers, covering all kinds of posters, billboards, publicity exhibits, hanging tags, light boxes and so on. These advertisements are used to promote preferential activities, promote goods or strengthen mass communication advertisements at the point of sale, so as to stimulate customers to buy.

2. Unbranded POP

In some cases, manufacturers will provide unbranded POP advertisements in retail stores to widely publicize a popular concept or proposition. For example, the Dairy Association launched the "Dairy Publicity Month" and specially produced a set of POP advertisements, aiming at emphasizing the nutritional characteristics of dairy products and promoting dairy consumption, without mentioning the brand.

sometimes, in order to promote the harmonious relationship with retailers, manufacturers will also produce some brand-name POPs with creative and decorative effects. It doesn't label brands, products, or even mention activities. It is purely to beautify the store head, which is very attractive and popular with retailers.

(6) Differentiate according to the length of POP use

1. Long-term POP advertisements

Long-term POP advertisements are types of POP advertisements that have been used for more than one quarter. It mainly includes POP advertisements such as store recruitment, counter POP advertisements and corporate image POP advertisements. Among them, the store recruits POP, etc., which is generally completed by the mall operator. Because the cost of these POP forms is relatively high, and the use cycle is relatively long, and the POP of corporate image and product image, because the birth cycle of an enterprise and a product is generally more than one quarter, the POP advertisement for promoting corporate image and product image must also belong to the long-term POP advertisement type. Because of the limitation of long-term POP in time, its design must be considered extremely beautifully, and its manufacturing cost has also increased accordingly, which is generally an investment of tens of thousands of yuan or more.

2. Mid-term POP advertisement

Mid-term POP advertisement refers to the type of POP advertisement with a usage cycle of about one quarter. It mainly includes advertisements for seasonal goods, seasonal POPs in shopping malls, etc. Because of the limitation of time of use for clothes, air conditioners, refrigerators, etc., and the limitation of the use cycle of window with the replacement cycle of goods, the use cycle of this kind of POP advertisements is bound to be around one quarter, so it is a mid-term POP advertisement. The design and investment of medium-term POP advertisements can be properly considered under the level of long-term POP advertisements.

3. Short-term POP advertisements

Short-term POP advertisements refer to the types of POP advertisements whose usage cycle is within one quarter. For example, POP display cards are displayed at the counter, display shelves and signs of big sales and sales in shops. Because the existence of this kind of advertisement exists with the existence of a certain kind of goods in the store, as long as the goods are sold out, the advertisement of the goods will have no value. In particular, some goods may be sold out in a week or even a day or a few hours due to the quantity of goods purchased and the sales situation, so the corresponding advertising cycle may be extremely short. The investment in this kind of POP advertisements is generally low, and the design is relatively less particular. Of course, as far as the design itself is concerned, it is still bound to match the taste of the goods as far as possible.