Cinemas testing the refund system for movies

On March 13, 2013, Wushang Moore International Cinema City put up a slogan: "Audiences who bought tickets to watch the movie on March 15, if they are not satisfied with the quality of the movie, can leave the show within 20 minutes of the opening. And the tickets will be refunded in full." This move was both eye-catching and "the first to eat crabs", which attracted many viewers who came to watch the movie to stop and discuss it.

Li Yalong, the manager of the cinema, said that netizens' calls for "refunds for bad movies" have been going on for a year or two. Although the industry generally does not support it, they believe that the mainland movie market does not yet have the "soil" to implement this system. But from the perspective of understanding the needs of the audience and accumulating the popularity of the cinema, "it's not a bad idea." Taking advantage of the opportunity of March 15th approaching, the cinema decided to give it a try to see if the "bad movie refund system" is operable and sustainable in Wuhan. "As far as we know, many theaters abroad have promoted this policy, and the response has been particularly good. "Li Yalong said that they are also curious about which movies have the highest refund rate on March 15 and which movies will have "zero refund" treatment, "so that they can understand the moviegoers' needs in Wuhan."