Taobao store operation plan

We all know that now is the era of the Internet. The development of the Internet has greatly improved the convenience of our lives. Many of our things can be done online, such as shopping. You can browse a wide variety of products without leaving home. After placing an order, you only need to wait for the goods to be delivered to your door. This sales method is naturally very competitive, so if we don’t operate and manage our stores properly, we won’t have any sales. So what should we do for merchants who have just joined the e-commerce industry? Let’s talk about it together today. Taobao store operation plan

Several options for doing well in e-commerce. How many options are there for doing well in e-commerce? First, enter the game early. Ten years ago, Taobao's market was immature. Many merchants at that time were just playing around and did not think about the further future. In other words, no one could foresee what today's e-commerce would look like. Merchants who persevered accumulated countless fans and took away the first wave of dividends in the e-commerce market. This kind of success depends on early timing and persistence. Second, it is strong. There is no shortage of trendsetters in any era. No matter how late they are in the game, you can see those strong teams, some of whom have the goods and funds, book diamond exhibitions for a month, and use widely circulated copywriting to quickly open up the market. Latecomers do exist, but they are rare. So if you want to say, "I have lost time and have no money, what should I do, give up?" No, you have a third option. Third, generation operation. You have the goods but no one, and there is no cost to go through trial and error. There are people in agency operations but no goods, so the combination of the two seems seamless. Professional things are left to professional people. This is the benefit of the market. Everyone performs their duties and everyone has his own place.

2 Pitfalls of agent operation Well, you missed the prime time and don’t have strong funds, so you chose agent operation. But it is inevitable to fall into the pit of agent operation. China's market is not yet fully mature, especially e-commerce, which has been developed for less than 20 years. There are many loopholes in it. Everyone wants to make money, and so do scammers. To put it simply, people are stupid and have too much money, and scammers don’t even have enough. A large number of sellers on the Internet complain about the pitfalls of agency operations, which are common problems in agency operations. First, after collecting the service fee, you don’t care. Before you collect the money, you are the master. After collecting the money, you are the grandson. Second, if you try your best to burn through trains or cheat on orders in a shoddy way, the store will be penalized and the brand will be destroyed, and everyone will just terminate the contract. Third, data is falsified and fake data is used to defraud service fees. Fourth, many operating companies are short-term operations that are not long-term and cannot see the future. For sellers who are dedicated to starting an e-commerce business, the only channel - agent operation is blocked.

3 Choice of reliable agent operation 1. Classification of charging models

1. Pure service fee (the most likely situation is that charging does not do anything)

2 , basic operating expenses + points (a more common and formal cooperation model now)

3. Pure point fees (this is the most unreliable, the pie in the sky will not fall, they make money (It’s not your suggestion at all) Next, let’s analyze the routines of each charging model separately.

1. Pure service fee: This model generally has a relatively high amount of service fee. The service fee is used to support staff and it depends on the number of customers to survive. Therefore, it is wrong from the starting point. It can basically be defined as When selling services, whether the store does well in their hands depends entirely on their mood, because they have already made money after paying. In this case, it depends on whether the other company is conscience enough, because what they will lose later is their own time and Money, not recommended!

2. Pure point fee: This is the least recommended. This model is recognized by most merchants because it does not charge service fees, but have you ever thought about whether the pie will really fall from the sky? They usually accommodate the merchants' ideas and make the merchants feel reliable and reasonable. Such companies are common The money you earn is not from your tips, but from driving through trains or SD operations. If you want to do it, I will give you a few S orders. I will not optimize the store. It all depends on the merchants to open through trains to attract traffic. If you don’t want to do it, just leave it alone. Anyway, your money will be confiscated, and your conscience will not be condemned. There is nothing you can do about it, but have you ever thought about whether an operating company like this will be short of customers? Now most businesses hope to be empty-handed. They are like this They can handle several or even dozens of stores a day, regardless of whether they are managing them. If they have 100 stores, and a store has an average of S2 orders a day, and earns the merchant 5 yuan per order, then it makes 1,000 yuan a day. .

100 stores only need 2-3 people to operate S orders. Do you think they will care about your commission? In addition, these 100 stores themselves will have natural traffic, that is, natural transaction volume. The natural transactions of 100 stores every day are not many, so 5 orders is not much. Taking into account the commission they originally negotiated, they have made an extra sum, so Such companies are guaranteed to make a profit, but you have to waste a lot of money going to S to drive a through train. The most important thing is that you also waste a lot of your own time.

3. Basic operating fee + reminder: This cooperation model is relatively formal, because the cost of operating personnel is not low now, so the labor cost and time cost of the initial operation will be charged. (This fee is generally not too high, and mentioning is the key) Reach a mutually beneficial and win-win cooperation concept with merchants. The better you do, the more you get, which is also a motivation for the operator. Currently, the more formal agents Operating companies all have this cooperation model, but you still need to have a deep understanding of the other company before choosing, and you cannot choose blindly. Note: I left a large operating company last year, and a few partners jointly established my own small team. It is now in its third year. Many old customers who came out at that time also transferred their stores to us because of their trust. Our aim is to be worthy of every customer who trusts us, act with conscience, and use the most reasonable model to build a store with heart! It has also been recognized by all merchants. The store results are achieved step by step in a down-to-earth manner, and I am very satisfied. Summary: There are many operating companies now, and there are all kinds of birds in the forest. Don’t pick up the sesame seeds and lose the watermelons, and avoid being fooled. Being deceived, many businesses are now seeking medical treatment in a hurry. As a result, they cannot correctly understand the operating company and get deeper into trouble. They are led by some unreliable agent operators. This is a wrong behavior. A reliable operating company is often Merchants should take the initiative and proactively provide them with reasonable operating plans instead of just placing orders, driving, and ignoring the store. I am here to talk about the inside story of our industry, and I hope that all merchants can keep their eyes open and choose. Correct agency operation! So what kind of agency operation is considered a reliable agency operation?

1. Have rich work experience, stable team members, and timely communication. This can be judged by asking the following questions to see the other party’s reaction and whether their analysis of the product is reasonable and whether the operation ideas are smooth.

2. See if they are willing to make an operation plan for your store. Many operating companies will provide it, but generally the operating plans they provide are packaged, that is, changing the title, and the content in it can be applied to any product, which is used to perfunctory merchants who do not understand. You can also identify the code from the operating plan. Whether the operating company is reliable? If the plan given by an operating company is related to your product, the content mainly focuses on the product, and the market analysis and corresponding plan are very reasonable, then this company can be considered.

3. See if they have any successful cases of operation. It is best to look at the backend (they don’t even have successful cases, would you still consider it?) See how well they understand the store, such as how they do it. What was the store building process like at the beginning and what promotion methods were used? The more questions you have, the better. If they are willing to give you answers, then they are reliable. If you ask questions, they are very impatient or very perfunctory. , then this is absolutely unbelievable.

4. Negotiate. The counteroffer to them is very strong. For example, if their fee is 9,000, then the counteroffer is 6,000. If they agree quickly, it will be very problematic. If they After all kinds of reasons, I finally agreed, but there is a problem. This is all psychological tactics. If they are unwilling to negotiate, even if they can negotiate but the discount is only a few hundred, then I think it is feasible. (I have been doing operation services for so long, and I have never been counter-offered.) Summary: For a reliable operation company, they will do their best to help you manage the store. As long as you can see the store’s ranking, traffic, and collections, Just add purchases, conversion rate, store ratings, and whether they are operating according to the designated operation plan. The key to opening an online store is persistence and cooperation, rationally allocating your own supply, constantly improving your products, and connecting with the operator. Communicate and cooperate with each other from time to time, make suggestions on the shortcomings of the operator, and both parties work together to build the store. This is the correct way to cooperate in agent operation of online stores.

How to improve the reputation of Taobao stores

Taobao is an online shopping platform. It can be a personal store or a corporate store. The activities and corresponding discounts and feedbacks on it can be set up online according to their respective needs. . Each platform will have corresponding rules. When the rules change, the operation and promotion methods must also be changed, so that it can better cater to the needs of the platform that customers need. The general rules for this platform to quickly obtain credibility are: 1. Positive rating; 2. Promotional transaction volume; 3. Brand influence; 4. Store popularity; 5. Overall promotional discounts, etc. The ways of giving back on the platform are roughly as follows: 1. Full discount; 2. Full gift; 3. Small surprise; 4. Cash back; 5. Immediate coupons after the transaction is completed, etc. The Internet is a convenient way of life and a fun way to shop. It can improve the quality of life and improve the utilization of time. When receiving express packages, if there are some surprises or gifts, or special small items, there will be more or less corresponding surprises and touches. Merchants must seize this key point to win the favor of more customer groups and deliver information. The details of the basic reputation improvement method are: 1. Choose fast express delivery; 2. Pay attention to the customer service response rate and reply content in a timely manner; 3. Pay attention to the order details of after-sales, returns and exchanges, and achieve rapid processing and coordination. Every platform will have rule changes at a certain period of time, or new rules will be added. Business owners and operators must pay more attention to the changes in details at this time, and quickly improve the overall characteristics of the store in response to the rules. More importantly, The key points are: 1. During special holidays, store discounts should be launched online in advance; 2. During major promotions, set promotion rules before and after; 3. During daily promotions, adjust the promotion balance point, etc. What are the promotions of Taobao stores?

How to promote Taobao stores Method 1: Earn silver coins to grab advertising space

The effect of community advertising space is still very obvious! There are tens of thousands of people in the forum every day, so being able to advertise here is really effective! However, it is not easy to grab advertising space. There are too many people to grab it, and it also requires a lot of silver coins. It is not easy for a novice to earn silver coins. I want to write a highlight post, but I don’t know what to write. I want to earn silver coins by answering questions. It seems that I don’t even know the questions. You can only earn silver coins by participating in activities. But then again, it’s worth the hard work just to be advertised in the community! How can you get the fragrance of plum blossoms without a bone-chilling cold?

How to Promote Taobao Store Method 2: Engage in More Promotional Activities

May Day is coming soon, and buyers all hope to buy special offers during the festival. Take a look. Are there any specials in our store? If not, it’s miserable, no one will come to it. Hurry up and pick out a few high-quality and low-priced products for promotion. It doesn’t matter if you make less money. Your reputation has improved, and you can make small profits but quick turnover. If you become more popular, your business will be better in the future. Do it! You don’t have to wait for festivals to do promotions. You can also do more promotions on weekdays to increase popularity. Only when the popularity is strong, business will become more and more prosperous.

How to promote Taobao store method 3: visit old customers

If you want buyers to become repeat customers, frequent contact and visits are necessary, every holiday, or buyer’s birthday, etc. On special days, be sure to send a message to the buyers who have purchased our items and wish them a happy holiday. Let them feel our sincerity, our care and warmth, so that they will remember us in their hearts, and they will naturally think of us when they need to buy something. He would feel bad if he didn't buy from our store. Over time, by establishing a stable customer base, business can be sustained.

How to promote Taobao store method 4: Taoke promotion

Among the paid promotions, Taoke promotion has a relatively low threshold. Currently, the requirement has been reduced to 3 hearts, which means As long as you reach three hearts, you can ask Taoke to promote our baby

How to promote Taobao store method 5: Alimama

Alimama is a trading platform that specializes in selling advertising space. We all know that many websites make money through advertising sponsorship, so if sellers need to advertise on other people's websites, they only need to pay the corresponding fees.

How to promote Taobao store method 6: Yahoo Express

I believe that most sellers are familiar with Yahoo Express. Unlike Alimama’s advertisements, Yahoo Express is click-based. There is a charge for times, but the display is completely free.

If a thousand people see your ad but no one clicks on it, there is no cost at all. According to many sellers who have used Yahoo Express, there are many skills in its use, which is why many sellers who have used Yahoo Express have reported different results. If you want to use Yahoo Express well, you also need to study and research carefully.

How to Promote Taobao Store Method 7: Join Consumer Protection

This plan is too expensive and costs as much as 2,000, which is difficult for ordinary small sellers to accept.