What should be inspected when inspecting a franchise store?

As the saying goes, everything is difficult at the beginning. It is not easy for a franchise chain to open smoothly. Only by paying full attention to the preliminary preparation work and closely cooperating with the selected chain franchise headquarters can we truly pave the way for future franchise store openings. Be fully mentally prepared. First of all, franchisees should be fully prepared mentally and spiritually. Choosing to start a business means working on your own career, and the responsibilities you carry are completely different from working for others. Opening a store is tiring. First of all, you must be prepared to endure hardships. There is no good thing in the world that comes without effort. Before opening a store, you should carefully consider whether your personality is suitable for starting a business and whether your interests and hobbies are here. Choose the industry and brand carefully. Choosing a correct franchise project is undoubtedly a good start for your franchise career. The first thing you have to do is ask yourself what your strengths are and what your weaknesses are. Generally speaking, the following methods can be used to select industries and brands: First, focus on market research and market analysis and prediction. It is necessary to carefully examine the business conditions of local stores in the same industry. In a good industry market background, it will be easier to start a business and get rich by going with the trend than going against the trend. The second is to try to choose an industry that you are familiar with and an industry in which you have relevant knowledge. As an investment target, you must give full play to your knowledge and skills and use it as an advantageous condition for choosing investment projects. Third, if you cannot choose an industry that you are familiar with to start a business, then it is very important to choose a good franchise chain headquarters that suits you, can provide you with continuous support when opening a store. There is often a big gap between good brands and bad brands. Raising funds After you have initially selected a franchise project, the next problem to be solved is raising funds. Many people's idea of ??opening a store will come to nothing because of difficulties in raising funds. So, how to raise funds reasonably? First, personal deposits are the main source of funds. Therefore, if you are ready to open a store, you should pay attention to saving at ordinary times and try to save as much start-up capital as possible. The second is loans from relatives and friends. If you have some friends or relatives who got rich first, they are the ideal people to borrow money from. However, when borrowing from them, you should introduce your store opening plan to them in detail so that they have confidence in your ability to repay in the future. It is best to clearly agree on the time limit and interest for repaying the loan, and write a good IOU, otherwise conflicts will occur and the relationship will be damaged. If you need a lot of funds to open a store, you can also consider a bank loan. However, generally speaking, it is not easy to apply for a bank loan. You need to have real estate, real estate, etc. as collateral. In addition, it is also very important to choose projects with low initial investment, relatively prosperous industry prospects, and quick return of funds after opening a store. Store location selection The choice of store location is a long-term investment for franchisees, which is related to the future economic benefits and development prospects of the franchise store. Two stores in the same industry and the same scale will have different product compositions, service levels, management levels, and promotions. The methods and other aspects are roughly the same, but just because of the different addresses, the operating benefits may be very different. When choosing a site, you must pay attention to the local conditions. The choice of business location is closely related to the business content and potential customer base. Each industry has different characteristics and consumer targets. It is most important to choose the store location that is most suitable for this industry and brand under the guidance of the franchise headquarters. Some shops are located in downtown areas, and their business is better located in specific, relatively remote areas. For example, a small shop selling oil, salt, soy and vinegar will definitely do better business if it is opened in a residential area than in a downtown area; another example is a stationery store, which is obviously not as ideal as opening in a cultural district in a prime location. Therefore, we must determine the best location to open a store based on different business industries and projects. To choose a suitable store, the more lively the place, the better. The key is to adapt to local conditions. Franchisees must know what type of customers their customers belong to and which consumers can be attracted by which locations. They must be well aware of this so that they will not make blind choices. Staff recruitment and training Good staff are even more powerful for a franchise store, so staff recruitment and training are very important. When recruiting, it is best to find the most suitable employees at the least cost. Franchisees can post recruitment notices next to franchise stores or be introduced by friends and acquaintances. Talk to candidates in detail and observe their behavior to find the most suitable employee.

At the same time, franchisees should use the resources of the headquarters to provide necessary training to employees so that they can understand the basic concepts of chain franchises, become familiar with the characteristics and efficacy of products, and master basic sales skills. A well-trained employee will be a powerful assistant to the franchisee and save the franchisee a lot of troubles. Preliminary publicity Publicity is an indispensable means in modern business wars, and it is also the most advantageous weapon for franchise stores to gain a head start. Store opening publicity activities are a series of activities carried out by operators before opening a store based on the setting of business policies and specific business strategies. The content of publicity activities includes publicity themes, publicity slogans, use of media, cooperation with planning activities, etc., to induce consumers to shape the image of the new store. Generally speaking, franchise brands themselves will have a series of promotional activities to maintain their brand awareness. However, before each franchise store opens, it still needs corresponding preliminary publicity to achieve the best business results after the franchise store opens. Franchisees usually need to promote the franchise store some time before opening the store in order to inform consumers of the entire store opening information, so that there will be a good sales situation on the day of opening the store. Perhaps to those who have not experienced it, opening a franchise store is a piece of cake, but in fact, every step along the way requires franchisees to make efforts and make sufficient preparations.