What is the job of copyediting?

Copyediting is a profession that revises or proofreads manuscripts for a specific theme.

"Copywriting" generally refers to the writing of text. In advertising companies, it is responsible for writing creative text, such as slogans, promotions, soft articles, and text in graphic advertisements. Furthermore, it will also Write scripts, link words, product introductions, etc. for TV and radio commercials.

"Editor" generally refers to the selection and publication of content and articles for newspapers and magazines, and has the power to review manuscripts and the obligation to revise and verify manuscripts. When extended to radio and television stations, it is responsible for the planning and design of channels and Selection of content.

Extended information:

Copywriting can be divided into broad and narrow senses. Advertising copywriting in the broad sense includes the writing of titles, text, slogans and the selection and matching of advertising images; advertising copywriting in the narrow sense includes Writing of titles, text, and slogans.

In China, due to the relatively immature development of various industries and the uneven quality of personnel, the concept of "copywriting" is often misquoted and misunderstood. The most typical one is to equate copywriting with "planning". In fact, these are two very different jobs with essential differences.

Just because copywriters often need to work with planners and designers, and planners also need to write some plans, many people mistakenly think that copywriting and planning are the same thing, and they often even associate planning with planning. Copywriting work will be confused together (this is also related to the immature development of "planning science" that originated in China).