What is cross-border e-commerce and how to operate it?

With the development of technology, many people are starting to build cross-border e-commerce on Amazon. So what are the specific steps to do cross-border Amazon? What are the detailed procedures for cross-border Amazon?

First: What type of products do you plan to sell?

Men are afraid of entering the wrong industry, women are afraid of marrying the wrong man, and e-commerce merchants are afraid of choosing the wrong product. Not to mention cross-border e-commerce. In China, we generally consume more in areas such as clothing, beauty and skin care. We must understand the consumption habits of foreigners, understand in which areas they consume more and in which areas they consume less, and we must avoid mistakes in product selection. Otherwise everything is in vain!

Don’t change the product easily after we choose it. For example, if you decide to sell men’s clothing, but after selling it for a period of time, you feel that it is not easy to sell, and then you think about whether foreign girls consume too much, and you want to change to women’s clothing. Or change into children's clothes, etc. We must not do this. This approach will affect the main categories of the store and make the store positioning inaccurate. Let others not know what products we sell at all, so don’t blindly change the category after choosing it.

Secondly, when we choose a product, we must know something about our product, including its characteristics, product quality, etc. Foreigners are not stupid, so we must pay attention to the quality of our products!!! No matter what industry we are in, we must be responsible for our products, that is, we are responsible for our customers. If you don’t even understand the quality of your products, how can you sell them to customers better? Choosing the right product is just a small part, so what are the specific steps required for cross-border Amazon? What are the detailed procedures for cross-border Amazon?

Second: Choice of cross-border platform

Amazon: Many people may not know who the name "Brother-in-law" is, but friends who are engaged in cross-border e-commerce must not Stranger, he refers to Jeff Bezos, the founder of Amazon, who became the world's richest man through Amazon. Amazon is the world's largest e-commerce platform. According to the "Top 500 World Brands 2018" compiled by World Brand Lab, Amazon ranks first.

AliExpress: Alibaba’s position in the domestic e-commerce market is almost untouchable. There is basically no comparison with JD.com. Since Amazon can be spread all over the world, AliExpress naturally has such a mission. AliExpress, which has been established for 8 years, has grown into one of the most active cross-border export e-commerce platforms in the world, relying on Alibaba's strong financial and technical strength. . Because it is a product owned by Alibaba, its younger brothers—Taobao sellers—are indispensable. Because there are many Taobao sellers and 1688 wholesalers and distributors, the overall tonality and low prices of the platform are relatively obvious. Many sellers call it the international version of Taobao.

eBay: I believe many people have not heard of eBay. In fact, eBay entered China very early, but Taobao fell into the camp and had to close its website in China at the end of 2006. Although the Chinese market is gone, eBay is still very strong in its mature European and American markets. Opening an eBay store requires you to provide a lot of information, such as bank transaction records, invoices, etc. And although it is said that it is free to open a store, there is a separate fee for each product listed. In addition, eBay is very good to buyers, which requires great attention. There are many cases of closure of stores on the platform due to complaints from buyers.

Third: Do we have our own purchase channels?

If you have your own factory. is the best! How to say it? The first is that the quality of your production can be guaranteed to be the best, so you don't have to worry about quality issues. In addition, inventory can be controlled, producing more for those with large sales and less for those with low sales. You can also control the price, and even one aspect of the style. For example, there is a style that is particularly popular this year. Then you can produce this model yourself and then sell it. This is the advantage of having a factory.

But if you don’t have your own production factory, we can also find a factory for processing. Find more manufacturers and ask them to produce according to your own needs.

Then based on the products produced by the manufacturer, based on the product quality, price, the environment of the manufacturer, the productivity of the factory and social comments, that is, the impression of the manufacturer in other people's minds, through comprehensive comparison, we will select the best one as our processing plant.

There is also a no-source model: So what is no-source delivery?

No supply of goods means that we do not stock, stock or prepare goods, so we do not need funds to prepare goods

or warehouses to store goods, which saves a lot of costs. can be put into operation. Of course, being out of supply doesn’t mean we don’t prepare anything. We can just find something and pass it on as soon as our brains get hot. No supply also means that all stores and factories can become our supply sources. There are two forms:

Looking for supply sources in factories: Find supply sources in factories and upload their products to our Amazon store. After a buyer places an order, he will directly contact the factory for delivery and use international logistics. We may not even have seen what the goods look like.

Domestic platform collection: Maybe we don’t know the person in charge of the factory, and we don’t have access to the factory. It doesn’t matter. We have other platforms that we can use to collect products on sale on domestic websites and upload them to us. In the Amazon store, after customers place an order, they can place the order directly on the domestic website and ship it to international logistics. We can also earn the price difference, exchange rate difference and get huge profits.

The advantage of this method is that you can use your own store to collect other people’s products at very low prices, then put them in your own store, convert them into foreign currency, then price them to a price you are satisfied with and then sell them. Earn the exchange rate difference. This process takes 1-2 weeks to learn, but you won't lose money, you don't make any capital, and you can see profits every day. The advantages are obvious. So, after determining these, what are the specific steps for cross-border Amazon and what are the detailed procedures for cross-border Amazon?

Fourth: Register a store

Registering a store is relatively complicated. Today we will explain in detail how to register a store on Amazon.

We need to fill in company information, create an Amazon seller account, and submit your company qualifications (a copy of your business license and national tax registration certificate), as well as product type and brand-related qualifications, and then submit it for review. Generally, the review results will be notified via email within three working days. In order to maintain the fairness and impartiality of the Amazon platform, all sellers must accept the commitment letter published on the seller platform management deposit page. Sellers of different categories must pay deposits to Amazon as promised, and then they can upload products. After preparing product information and pictures, they can add products one by one through the seller platform or upload them in batches through templates. Everyone knows that adding them one by one means taking photos one by one and then uploading them. What does batch template mean? It is to use the collection software to collect the products on sale on Moubao or other e-commerce platforms with one click, and upload them to our Amazon store. After the customer places the order, he can place the order directly on the domestic website and ship it to international logistics. We can still make money. Take the price difference to earn the exchange rate difference and get huge profits.

Fifth: Customer Purchase and Payment

Once our information is uploaded, your product will be successfully online, and customers will be able to browse, search and purchase your product. Once an order is generated, you will receive an email notification from Amazon. At the same time, you can check your order information through the seller platform. After the order is generated, we will use international logistics to send the goods according to the address required by the customer. Amazon will settle the bill with the seller every 14 days. The money will be transferred to our bound account.

Cross-border e-commerce includes Amazon, Amazon, eBay, AliExpress and other platforms. It belongs to foreign e-commerce platforms. Cross-border e-commerce is a company that operates foreign e-commerce platforms. In fact, it is similar to domestic Taobao. , many domestically competitive Taobao companies have switched to Amazon, and the profits are higher than domestic ones. The monthly sales are tens of thousands to hundreds of thousands of dollars. It is expected that the store costs only a few dollars to sell and sell for a few dollars to make money in foreign exchange. It's just a platform that ships domestically and in foreign languages. To operate it, you need to be good at English. If you want to start a business, you don't need it. You can simply translate it.

I have a lot of people doing this here. I run a cross-border e-commerce training academy, so I know it well. If you want to change careers, you need to learn the platform policies. The policies are very strict. If you log in to two stores with one IP, the store will be closed, etc., as well as operational technology development and management technology, etc. Because of the Amazon shipping platform, you need to reduce inventory. You may lose hundreds of thousands in inventory. There are millions of people, so we must develop good products. Amazon has a saying that 70% depends on product selection and 30% depends on operation. I recommend you a learning website www.baixiaotangtop.com

Cross-border e-commerce simply means sending our country’s products to foreign customers through cross-border e-commerce platforms and cross-border logistics. It's just like selling goods on Taobao, but the payment method and logistics method are slightly different. Cross-border e-commerce is further divided into cross-border export and cross-border import. Cross-border export is from China to foreign countries and regions, and cross-border import is from foreign countries and regions to China. The cross-border e-commerce we often refer to refers to cross-border e-commerce. Export is what we often call earning money. Cross-border e-commerce is actually easy to understand. Since China's manufacturing industry is developed and the products produced are of high quality and low price, foreign customers are willing to use products made in China. They will choose to use cross-border e-commerce platforms such as AliExpress, Amazon, and eBay. For purchases on wish, shopee, etc., the transaction process is simple and safe. Choose the right products and the right logistics channels to sell our products to the world. I am proud to be a cross-border e-commerce seller.

Cross-border e-commerce refers to international transactions in which goods are settled through e-commerce platforms and completed through cross-border logistics delivery. Cross-border e-commerce has the characteristics of globality, timeliness, and intangibility.

The product is definitely the core. First of all, the quality of the product must be well supervised, and refunds and after-sales due to differences in culture, life and other factors must be taken into account. In addition, because it is a cross-border e-commerce logistics, the logistics may be relatively slow. Do a good job in logistics tracking

Trade and transactions across borders through e-commerce channels. It is generally defined that the payment link must occur online.

To put it simply, it means selling Chinese goods to foreigners online!

This seems simple, but a set of operations is very complicated! Novices do not contact us! It's not like the domestic ones. You can't lose much, and only one or two products can be defrauded! But cross-border, I have seen people being cheated out of hundreds of thousands, and I have also seen people being caught with one or two text loopholes and cheated out of nothing!

In fact, this is a very big topic, the domestic market, platform selection, product selection, operation, promotion, and logistics.

We must first understand the difference between cross-border e-commerce and foreign trade: foreign trade is communicated through the Internet, but most foreign trade transactions are conducted offline. Cross-border e-commerce refers to entities in different environments that complete transactions through e-commerce platforms and perform payment environments. Cross-border e-commerce is a process that is completed online without the need for offline or docking processes.

The second choice of platform is the most critical. Whether you are doing it as a business or as an individual, some are B2B. B2C and 2B platforms are better if both parties are businesses. What about 2C platforms? The buyer is a personal person with less than one piece of goods, and the seller can be a business or an individual.

The third is market selection. The market in each country is different. You can make more money here by choosing which product is suitable for that country.

The fourth step is to select products and open a store. It is best to open a company by yourself. After all, the demand platform requirements are changing every year, so product selection is very critical.

Thank you for your question. I will answer your question mainly from three aspects: the concept of cross-border e-commerce, export cross-border e-commerce and import cross-border e-commerce. I hope to be able to help you.

1. The concept of cross-border e-commerce

Transaction entities in different customs borders use e-commerce platforms to conduct transactions, settlements, and payments, and deliver goods to consumers through cross-border logistics. An international trade and business activity that completes transactions.

For example: The transaction completed by Zhang San, a seller from mainland China, and Li Si, a buyer from Hong Kong, China, on the eBay platform belongs to cross-border e-commerce. Although mainland China and Hong Kong, China are both territories of China, China Mainland China and Hong Kong, China, are subject to different customs laws and tariff systems. Zhang San and Li Si are transaction entities that span two different customs borders.

2. Export cross-border e-commerce

Export cross-border e-commerce mainly includes third-party platforms and independent websites. The mainstream third-party platforms include Aliexpress, Amazon, and eBay. , Wish, etc., among the independent websites currently doing well in China is Lantingjishi. For cross-border e-commerce in China, look to Guangdong, and for cross-border e-commerce in Guangdong, look to Shenzhen. Shenzhen is a gathering place for big cross-border e-commerce sellers, including the four kings of China South City (Aoji, Youkeshu, Tongtuo, and Saiwei), Bantian The Five Tigers (Lens Technology, Zehui, Baoshijia, Gonglang, and Egg Picker.com), cross-border e-commerce sellers help Chinese brands go global.

3. Import cross-border e-commerce

The main import cross-border e-commerce platforms include Tmall Global, JD Global Shopping, NetEase Kaola, Vipshop Global Sale, and Xiaohongshu wait. Among these platforms, maternal and infant products, health care products, cosmetics, shoes, clothing, bags, and electronic products have always been the preferred categories for import. The main importing countries are the United States, Japan, South Korea, Australia, and Germany.

Cross-border e-commerce refers to the sale and purchase of goods outside China. For cross-border e-commerce, there are Internet platforms, such as Alibaba, JD.com, Vipshop, etc. Some cities also have cross-border e-commerce, which is mainly the e-commerce section established by local mainstream retail malls in order to achieve government targets. However, with the quality of domestic products, the scale of cross-border e-commerce will only become smaller and smaller! After all, the ones who understand Chinese people better are definitely Chinese

I am an e-commerce company in a wooden house, focusing on cross-border e-commerce. I mainly work on Amazon, so I will briefly answer some of this question from the perspective of Amazon. Quan can make some suggestions.

The first step is to register an Amazon store. Amazon store registration requires a company business license, a foreign currency credit card (with the Visa or MasterCard logo), and an ID card. No deposit is required, and you pay a store management fee to Amazon every month, which ranges from RMB 2 to RMB 300 depending on the site.

Select the appropriate site and country. Amazon currently has European stations in Britain, France, Germany, Italy and Spain, North American stations in the United States, Mexico and Canada, the Middle East, Japan and Australia. The cultural differences and consumption habits of each site are different, and the products that may be popular on each site are also different. Choose the appropriate site and country based on your actual situation.

The second step, what to sell and how to sell it?

There are currently two different operating models on Amazon, one is the no-source model and the other is the boutique model. The two modes have different ideas on what to sell and how to sell them, so we will discuss them separately.

Exquisite mode. Operate several products in depth, first conduct product selection analysis, and select products that may be hot-selling. Then write a listing to put the product on the shelves, and send the product to Amazon's warehouse in the destination country. Then start advertising and start operations. This process is called payment testing. Then do in-depth operations for the products with better sales in this process.

In this case, we need to spend a lot of thought on product selection, select our products with the assistance of a large amount of data analysis and product selection tools, and then do in-depth operations after testing the money. .

No supply mode. Through the ERP system, product information from domestic e-commerce platforms is collected in batches, translated and uploaded to Amazon's e-commerce in batches. After orders are placed, the products are photographed and sent to overseas customers.

Under this model, you need to distribute a large number of goods and upload products in appropriate sub-categories, and generate orders by relying on the share of sub-categories and the traffic of a large number of uploaded products.

The third step is how to handle logistics.

We still divide it into two modes, one is FBA and the other is self-delivery mode.

FBA, first sends the goods to Amazon’s warehouse at the destination, and now the warehouse is stocking the goods. After an order is placed, Amazon will ship the goods from the warehouse to the buyer.

It takes about 3-4 days for buyers to place an order and receive the goods, but the cost of warehousing and pressing goods will be higher.

For self-delivery, after the buyer places the order, we ship the goods from China to overseas buyers, usually through a freight forwarding company. The advantage is that there is no need to stock up and the cost is not that high. It will take a little longer for the buyer to receive the goods.

The fourth step, repayment

Commonly used Amazon repayment tools include Lianlian, WF, pingpong, etc. After registering the account, bind it to the Amazon store, and then bind your bank card. The buyer pays and places the order, and we deliver the goods. After the buyer confirms receipt of the goods, Amazon transfers the money to the payment account. We can then withdraw cash according to the current day's exchange rate.

The above is the basic process of doing Amazon. Welcome to leave a message or communicate via private message!