How to write attractive slogans for soft-text marketing advertisements?

1. Give users benefits and prompt them to take immediate action

When customers see our soft text slogans, we must let them see obvious benefits in the title, so that Let users take action, so when writing, you must remember to give consumers some benefits. The more temptations, the better the effect will naturally be, making users feel that they can get something from our articles.

2. Make the advertising language simple and intuitive

For example, you can directly leave your WeChat ID in the article, website, or other contact information. You can also You can choose to leave the brand words, but the effect will be much weaker. The best effect is to give the website and contact information directly. When users see the advertisement, they can see the information you left in time, and the effect is naturally very good.

3. Limit the date and quantity to create a sense of scarcity

Such a writing method appears in many soft-text advertising samples, thus creating a sense of tension. Sense, so customers will flock to it. For example, "30-day special offer!" "Only the last 10!" and so on. By limiting the time and quantity of products, we can create a sense of scarcity and tension in promotional activities, thereby stimulating customers to actively purchase products

What kind of soft articles are powerful is that they directly promote after reading Customers contact us to complete a transaction. It should be noted that when writing soft articles, you need to write in the first person as much as possible. The writing process can be accompanied by cases or screenshots, so that it will be more convincing.

For example, if you write a soft article about weight loss, if you write a lot in it, but without pictures, the effect will not be very good. It is best to directly add before and after comparisons. Pictures, such words will be more convincing than any other language.