How can people without culture start a business?

Under the background of the new economic normal and reform, with the increase of college students' employment and the improvement of national entrepreneurial conditions, more and more people began to join the team of self-employment. Now please enjoy the uneducated people I brought here to start a business.

People without culture start businesses, and sincere bosses never talk about culture. Zhang Ruimin, Ma Yun, Liu Chuanzhi, etc. They don't talk about the corporate culture in the start-up period. Most bosses do. Even if I did, it was forced by others.

Zhang Ruimin didn't talk about culture at the beginning of Haier's business; Ma Yun didn't talk about culture at the beginning of Alibaba's business, and Liu Chuanzhi didn't talk about culture at the beginning of Lenovo's business? All bosses don't talk about culture at the beginning of their business. They only focus on one thing: how to do a good job in enterprise management. After the success of their enterprise, countless experts, scholars, media and literati came to talk with them about corporate culture under the banner of research, summary and dissemination.

So these bosses should start to talk about culture, otherwise they can't send these people away. They are also forced to talk about culture everywhere, otherwise they will be misunderstood and accused by society.

So these enterprises have corporate culture. Originally, the company didn't notice at all. After being reminded by these experts, I found that they are very literate and very literate. One thing is certain, these enterprises are not run for the sake of culture. Management is the cause and culture is the result. As trees are, so are fruits. Those who claim to be able to borrow other people's beans and help enterprises grow their own melons are not only liars, but also liars.

Under the advocacy of these experts and swindlers, many enterprises eager for success have also created corporate culture for their own enterprises according to the descriptions of these experts. Concept layer, system layer, behavior layer, image layer, layer after layer, nothing is lacking. With the efforts of many cultural decoration workers and many cultural decoration companies, this cultural decoration project has prevailed in China for decades and created countless projects? Very cultured? Companies and enterprises.

But, corporate culture? Success? , does not mean the success of the enterprise. Because this culture is formalistic, it is not good for enterprise management. Many business owners forget that corporate culture construction costs money. The enterprise spent a lot of money, hired many masters, paid a lot of manuscripts, printed many documents, painted many slogans, held many activities and held many ceremonies, only to find that what it got was an empty shell, a lifeless cultural empty shell. Not only is there no actual benefit, but a lot of money is wasted. Some enterprises even closed down because of this.

With the prevalence of cultural decoration, corporate culture has not only formed a classic definition, but also formed a classic routine. According to this definition and routine, corporate culture only pursues Gao Daquan for the sake of culture, which is dazzling, unique, brilliant and luxurious, covering everything from ideas, missions, visions, spirits and values to systems, logos, slogans, cultural manuals, image projects and entertainment activities. No matter the size of the enterprise, no matter what the business needs, as long as we are engaged in corporate culture, we must follow this trajectory. Otherwise, it seems that you are not standard enough, professional enough, atmospheric enough and classy enough.

Corporate culture institutions have also been set up in enterprises to take charge of culture for the sake of culture. A large number of scholars are racking their brains, dancing and writing every day, always hoping to make a roll call, make some achievements, make some noise and make some color, otherwise they will be easily despised, marginalized and excluded from the core power interest circle of enterprises. In fact, they were despised, excluded and marginalized from the beginning, and no amount of efforts can be futile. So corporate culture has become a decoration, a decoration, a facade, a rag? Easy to use, throw away when not in use. Corporate culture people have become the most bitter group of people in the enterprise, quietly farting, talking useless, thankless, and paying no credit.

The more hypocritical and insincere the boss, the more he likes to show off corporate culture everywhere. These people are born without a sincere heart, they don't really care about the interests of employees, and they don't like enterprise democracy. What these people need is the tangible benefits that formalism brings them. In the special political environment and abnormal political culture, formalism can bring political benefits to these people and is the behind-the-scenes pusher to promote corporate culture to formalism.

Where there is demand, there is market. Since some people need formalism and cultural decoration projects, there are naturally cultural decoration workers and cultural decoration companies. No matter how unique, profound, authoritative and professional these consulting companies flaunt themselves, their operation routines are the same. In short, everyone can play and do, and each project is more luxurious, spectacular, dazzling and huge than the other. Enterprises can do as many projects as they have money to waste. No matter how tight the money is, there is always one for you. Only enterprises that are reluctant to spend money, there is no culture that cannot be done.

When culture becomes synonymous with hypocrisy, when form is built into essence, when culture and strategy are completely separated, when corporate political interests deviate from commercial interests, when commercial culture yields to political culture, and when corporate culture becomes facade decoration, corporate culture will not only have no value and significance, but will become very harmful things.

Some people describe corporate culture as a triple realm. The first floor is looking at the mountains and the water. That is, the original stage of corporate culture. At this stage, corporate culture, including boss culture, foreign culture and spontaneous culture, has not been subjectively recognized. The second floor is to see the mountains, not the mountains, but the water, not the water. This is the intermediate stage of corporate culture. At this stage, enterprises learn to re-examine their own enterprises from the perspective of corporate culture and begin to build their own conscious culture. On the third floor, whether to look at mountains or mountains, water or water. This is the advanced stage of corporate culture. At this stage, corporate culture has been completely integrated into enterprise management and basically lost its independent role. Obviously, the formalistic corporate culture will never reach the third level, because it cannot be integrated into enterprise management. Only when the corporate culture becomes the internal driving force, the habit of working and living, and the original appearance and image, can the corporate culture play its greatest role. So, the highest level of corporate culture is no culture? It's not really gone, it's just not obvious from the outside. Only the real corporate culture can reach this highest level. At this time, the text really became the bone marrow of the enterprise.

How many enterprises can reach this level?

Not through the so-called? Refining? It is best not to separate the corporate culture from the actual operation, and then try to combine the two. In other words, the corporate culture should be centered on the actual operation and serve the business operation. Every word and deed and every move of corporate culture should not be divorced from essence, reality and grassroots. This "three-point" corporate culture is completely incompatible with corporate strategy. The grander it is, the farther it is from the actual operation of the enterprise. Isn't it a fantasy to finally reintegrate it? Therefore, it can be said that all corporate culture practices are carried out under the guidance of wrong theories. The so-called classic definition, the so-called classic routine, led the corporate culture in the wrong direction from the beginning, made the ideal and reality drift away, and finally could not get together anyway. The actual operation of an enterprise is alive, so should the corporate culture. Do you want fresh ingredients? Refining? Make it dry nutrition package, and then what? Porch? Forcing people to take it is itself taking off pants and farting? Extra.

Therefore, the construction of corporate culture must burn the classic definition, abandon the classic routine and return to the correct orientation.

Laozi said that everything in the world is born, and everything is born without it. Tao can be Tao, very Tao; The name can be named. It's very famous. The avenue is invisible, the avenue is nameless, and the tangible is famous, all of which are not Tao. Focusing on the shape and name of corporate culture actually deviates from the real Tao. Corporate culture construction can't be for culture's sake, but for culture's sake. In other words, the true meaning of corporate culture lies not in its form and name itself, but in the fact that enterprises operate. Corporate culture should be built synchronously with corporate strategy, and culture and strategy should be coordinated and closely coordinated. What problems the enterprise strategy faces, what problems the enterprise culture will face. The goal of culture and strategy is to solve practical problems. Problem-oriented, put forward the theme task of strategy and culture, and then systematically plan objectives, principles and strategies around this theme task, formulate rules and regulations, and implement strategic and cultural intentions into the words and deeds of enterprise employees through the dual-track system of implementation and supervision. This is the real corporate culture, and this is the real corporate culture construction. In this process, the form and name are only subsidiary products, not architectural centers. When enterprises run in the right strategic direction and make steady progress step by step, corporate culture naturally forms.

Diagnosis, refining, compilation, publicity, landing and leaving are the classic routines of corporate culture.

This classic routine focuses on the form and name of corporate culture. This classical routine pursues the external gorgeous effect of shape and name. When this glory is dazzling, it is also the time when corporate culture is on the road of no return. The more false the corporate culture is, the more gorgeous and dazzling its appearance is. The true corporate culture must be unpretentious and true, so that it is often ignored, that is, it seems as if there is no culture at all, which is the highest realm of corporate culture.

In a big family, if there are only a group of ladies with gorgeous clothes and coquettish manners, but no housewife with simple clothes, sooner or later, she will lose her family and be hungry and cold. The current corporate culture is just like those ugly and useless girls. A really useful housewife is always in the kitchen, bedroom, well and behind the hall, which is not easy for outsiders to see. If this is not the case, women who should be housewives always appear in dance halls, parties, wine tables and in front of the public, then this family is not far from collapse.

Knowing what is the highest state of corporate culture is of great significance to the construction of corporate culture. Only in this way can corporate culture have a correct goal orientation and construction direction. Obviously, corporate culture is not the more gorgeous, the bigger, the more complete and the better. On the contrary, corporate culture is as simple as possible, as concise as possible and as practical as possible. For so many years, corporate culture has been misled by so-called experts and scholars, because only the bigger the form, the more illusory it looks, the easier it is for them to cheat money and get more money. Entrepreneurs should understand that the best corporate culture should be silent, colorless and tasteless, even invisible and nameless. There is culture everywhere, and there is no taste of culture anywhere. Do nothing. Do nothing. Anyone who intends to do this is the opposite. Any enterprise boasting about culture is not an honest enterprise. Any entrepreneur who talks about culture is not a sincere entrepreneur.

Precautions for people with no education to start a business 1. Actively use existing resources.

Many on-the-job employees choose fields closely related to their jobs to start businesses. The experience and resources they have accumulated in their work are the greatest entrepreneurial wealth. In order to land on the moon first, we should make good use of these resources. Give priority to projects that can help you survive. Don't waste money on projects that can only enhance your image or bring greater convenience.

Resources must not be abused, and on-the-job bosses must not confuse personal business with unit business, let alone eat inside and pick outside for profit, otherwise they will not only bear moral hazard, but also be punished by law. In their own territory, time, money and talent are at their disposal. However, if you mess around, your business will turn around.

2, their own business channels

Some office workers have investment funds or certain business channels, but they are too busy at the moment, so they will choose to start a business together. If you need a partner's money to start a business or maintain a business, or this partner helped you design the idea of this business, or he has the skills he needs, or he needs him to play the trumpet for himself, then ask him to join his own company. Although this will make it easy for part-time bosses to go into battle, we should choose our partners carefully and strike a balance between inviting helpers and handling them ourselves. First, we should be like-minded; second, we should trust each other. Don't hire people who are suitable for this job but don't get along with themselves, and don't hire people who are not prepared to face the pressure of starting a business.

In addition, the responsibilities, rights and interests of partners must be clearly distinguished, and it is best to form a written text signed by both partners and witnesses to avoid empty talk when disputes arise.

3. Careful preparation is essential.

Entrepreneurship is a huge project, involving financing, options, location, marketing and many other aspects. Therefore, employees must make careful preparations before starting a business.

Strengthen the basic knowledge in this field through various channels; Choose the right entrepreneurial project according to your actual situation to make a good start for entrepreneurship; Write a detailed business plan, including market opportunity evaluation, profit model analysis, opening crisis response, etc. , and find out the market situation, know yourself and get ready for battle.

Don't abandon untested ideas. If you do business with this idea, you should also pay attention to the possible traps. Ask yourself: Do you have to make great efforts to promote your products or services? Do you have enough financial resources, skills, manpower and business connections? Find the wrong potential customers-there is no need to waste time on those who have no decision-making ability.

4. Make full use of relevant policies.

Government departments have many policies to encourage entrepreneurship, encouraging and supporting college students' entrepreneurship. When starting a business, we must pay attention to "making full use of" these policies, such as tax exemption and preferential tax rates for enterprises registered in a certain place compared with other regions. These policies can greatly reduce the initial cost and risk of starting a business.

5, the way to do business, with the plan as the head.

On the surface, all business activities seem to be business activities that only deal with materials. However, through the phenomenon, in today's "brain-eating era", commercial activities have essentially become an intellectual competition between people, an "intellectual game" of "fighting wits and fighting bravely" and a strategic contest between people. Therefore, as the ancient military strategist said, "Tactics come first", so do tactics in business. In the face of unprecedented fierce market competition, if you want to find your foothold and breakthrough point, stand firm, survive, seek benefits and grow, then the first thing you should consider is how to use your business wisdom to formulate a comprehensive, systematic, executable, operable and effective business strategy and implementation plan, so as to ensure that every battle will be successful and invincible.

6, decision-making problems

Don't be too sensitive to mistakes when making decisions. Your own mistakes will have direct consequences, such as sending the wrong goods, which may cause a customer to sever the relationship with himself immediately. As an entrepreneur, you should be careful when taking risks. Don't be too sensitive when you make a mistake. Accept the facts and learn from them.

7. Don't be carried away by victory.

My first success depends entirely on my creativity, good timing, good luck and good business relationship. However, all this may leave you at any time. So, don't be too confident, invest too much money and get yourself into a quagmire.

8. Keep a good attitude.

The process of starting a business cannot be smooth sailing. On the premise of ensuring that you are in the right direction, persevere and adhere to the process of quantitative change to qualitative change.

9. Find the right business partner.

With the development and promotion of various social networking sites, more and more people join social networking sites, from the initial attempt to the later? Digital immigrants? Social network has gradually become the source of people's social relations and information. Many people post new news on social networks every day and get other information from them. It seems that social networks have gradually become an indispensable part of people's lives. At this time, we need a reliable social platform to find entrepreneurial partners for those who want to start a business. In view of this, partnership 360 entrepreneurial social networking site came into being.

The disadvantage of starting a business for uneducated people 1, low credit reputation, and difficulty in financing: due to insufficient registered capital, enterprises have poor ability to resist risks, and it is not easy to obtain bank credit and personal credit.

2. Unlimited liability: This is the biggest disadvantage. Once operating losses, in addition to the company's own property to pay off debts, personal property can not be spared, increasing investment risks.

3. Low sustainability; Investors have absolute decision-making power in any business of the enterprise, while others have no decision-making power, which increases personal responsibility. If investors make mistakes, the enterprise itself cannot exist. Moreover, personal decision-making also has a random side, which is very random and unfavorable to enterprises.

4. Limited finance: All the assets of an enterprise are personal assets. With limited financial resources, it is difficult to make great progress.

5. Lack of enterprise management: This is a big problem for sole proprietorship enterprises.