The business model of shopping malls

A shopping mall refers to a market composed of various stores gathered together. It is a large store with a large area and a relatively complete range of products. It also refers to the business and economic circles. Now I will unravel the business model of the shopping mall for everyone, I hope it can help you. The business model of shopping malls

The current business model of department stores is generally the joint venture method (mainstream).

When conducting coupon activities, shopping malls will increase the discount rate, usually to 40-50%, and will change depending on the activity. At the time of settlement, it is reflected as the coupon shopping mall's responsibility. The image and logo of shopping malls

The rapid development of the commercial economy, the improvement of people's living standards, and the establishment of urban brand images have promoted the rapid development of commercial signage guidance systems. , supermarkets, shopping malls, or in noisy and dazzling bars and dance halls, the bright signage guidance system will guide you in the direction, select the desired products, taste the wine, and guide the shopping, which not only saves time but also promotes the company Culture is an indispensable and important factor in improving the business image of an enterprise.

Commercial system signboard guidance is divided into categories according to functions:

1. Outdoor signboards

1. Outdoor building name main sign

< p> 2. Regional distribution general plan signboard

3. Traffic signboard

4. Floor-standing diversion signboard

5. Standing publicity board< /p>

2. Indoor signage

1. Floor-standing display sign 2. General index of shopping mall floor distribution 3. Shopping guide introduction signage

4. Business hours signage 5. Public security warning signs 6. Floor number plates

7. Channel diversion, commodity classification tags 8. Hanging light boxes 9. Function signs such as water boiling rooms and toilets

10. Wall-mounted channel signs 11. Warm reminder placards 12. Public safety signs

13. Business layout of shopping malls such as light guide signs and light holder signs

Shopping malls are no longer simply hoarding goods. Scientific and reasonable shopping mall layout design has become a constraint on the development of shopping mall operations. Good shopping mall layout design can create a comfortable shopping environment, and good shopping mall layout design can coordinate the action routes of customers and store employees. Organic combination makes it convenient for customers to purchase products.

Hard layout

Passage circulation design

Shopping mall passage design is one of the key points of shopping mall layout design. Shopping mall passages are mainly divided into main passages and secondary passages. The main passage is the main line that guides customers' actions, and the secondary passages are the fulcrum that guides customers' flow in the store. The aisle circulation design of the store is designed based on the location and display of the mall configuration. Excellent channel circulation design can guide customers to naturally go to every corner of the mall according to the design, come into contact with all the products in the store, and effectively utilize the space of the mall.

Product display design

Product display design is the key point of shopping mall layout design. Good product display design can not only promote consumers’ desire to buy, but also promote their purchase. Generally speaking, good product display design mainly includes six aspects: promotion, display point, attractiveness, convenience, price and stability.

Soft layout

Shopping mall channel design and product display design belong to the hard layout of the mall. This type of layout is relatively stable and takes a long time to change. Because this is based on consumption habits. Some shopping malls will regularly adjust the shelf layout in the mall based on sales. However, because consumers' familiarity with shopping malls affects shopping convenience, the overall physical layout of shopping malls cannot be adjusted frequently, but an unchanging shopping environment will make consumers feel tired. In order to solve this contradiction between change and immutability, shopping malls usually introduce the soft layout method.

Atmosphere layout

Shopping mall visual system

The guidance system is the visual guidance layout in the store that guides customers to shop, including various functional signs. Such as the instructions for each product partition, the instructions for each service partition, etc., which are part of what we usually call the VI system.

Atmosphere rendering and layout

From the perspective of direct sales promotion effect, atmosphere rendering and layout has undoubtedly become a key point. Atmosphere rendering is to put on suitable clothes for the mall according to different sales conditions, from top to bottom, wearing clothes and hats. The layout points include store gates, store tops, promotional activity areas, promotional background walls, floors, cashier areas, service desks, etc. The packaging forms used are mainly soft and replaceable printed matter and advertising products.

Suggestions

Whether it is hard layout or soft rendering, the former emphasizes functionality, while the latter emphasizes artistry. Only by paying equal attention to these twin sisters and coordinating their cultivation can large shopping malls create maximum contributions to store operations.