How do restaurants promote "half dishes"?

1. The meaning of "half dish" on the dining table

After the launch of "Half Disc", it has been well received by customers, and its existence is of great significance. First of all, "half portion" is in line with China's frugal consumption fashion. Building a conservation-oriented society, advocating economy and opposing waste are part of building a harmonious socialist society in China. The widespread promotion of "half dish" in restaurants has a restraining effect on improving the table waste caused by Chinese people's psychology of saving face; Second, "half a dish" is conducive to helping consumers develop the habit of rational consumption. Saving is the traditional virtue of the Chinese nation, and we have the responsibility and obligation to inherit and carry forward this fine tradition. The "half dish" on the dining table gives consumers more choices and reminds them how much to eat, which is very helpful to help consumers form a correct consumption concept and develop good habits of rational consumption. Third, "half a dish" is a part of the social responsibility of catering enterprises. For restaurants, "half-serving" may increase operating costs or increase the labor intensity of kitchen staff, but this behavior conforms to the social value orientation and meets the public consumption demand. "Half-service" seems to be useless to enterprises, but it can make restaurants gain a reputation that money can't buy. This kind of behavior is far smarter than blindly pursuing economic benefits without considering social responsibility and customer needs, and it is also much smarter than spending money on advertising and shouting slogans. [ 1]

Second, why do catering enterprises no longer launch "half dishes"

At present, the practice of "half-serving dishes", which plays a great role in reducing table waste, has great potential for collective curtain call, and it is difficult to see "half-serving dishes" in restaurants. Some people in the catering industry believe that the main reason why "half dishes" are put down is the consideration of cost. The price of making a "half-disc" is halved, but the production and comprehensive cost is not lower than that of the whole disc. On the contrary, it is necessary to increase the use of tableware and the number of services. [2] Therefore, with the increasing labor costs, many restaurants have given up providing "half dishes". In addition to cost considerations, the fact that restaurants no longer offer "half dishes" is also related to social atmosphere and food culture. After the highly respected "CD Action" gradually disappeared, the garbage on the table gradually returned, and China people have the habit of saving face since ancient times. Even if they have two choices, they sometimes choose the whole dish because they care too much about other people's eyes. Even if they can't finish eating it, they will choose not to pack it to save face.

Third, how to promote "half-serving dishes" on a larger scale?

1. Improve the saving consciousness of catering enterprises.

The reporter found that compared with the ubiquitous no-smoking signs in restaurants, many restaurants have no anti-waste leaflets and slogans at all, while a few restaurants with civilized dining leaflets are relatively hidden and not easy to be found by customers. [3] For example, in the central store of Quanjude North Network, the Convention on Civilized Dining Table was only posted in the inner corner, and it mentioned "cherish food and don't waste it" in small words. It's hard to notice it if you don't pay attention to it. If the customer sits far away, you can't read the fine print clearly. If "half-serving" is to be popularized again, it is necessary to reverse the behavior and consciousness of restaurants that stand on the back of economy. Only when most restaurants realize the importance of saving and are willing to contribute to saving can "half-dish" re-enter people's field of vision and carry forward it.

2. Food and beverage saving publicity should continue.

One of the important reasons why Half-dish appeared on 20 13 and made outstanding contributions to improving the "waste on the tip of the tongue" in China was that the propaganda work of promoting economy was very good at that time. The slogan "Stop wasting and save food" can be seen everywhere on TV, Internet, newspapers, streets and community billboards. The party and the state have also made various efforts to advocate the spirit of thrift and played a very good leading role. Social groups have followed suit, contributing to the social atmosphere of advocating economy. Because of the important role of publicity, the "CD Action" and the "half dish" at the dinner table should not be just a whim, but a short-term "business as usual". Instead, it needs to become a long-term plan, inject long-term vitality into it, be accepted by consumers under continuous and powerful publicity, and finally form restaurant sales and consumer consumption habits.

3. The system is an important guarantee to keep the "half dish"

Many restaurants have set a minimum consumption limit, which not only infringes on consumers' consumption rights, but also encourages waste. In view of this phenomenon, it is suggested that the relevant departments further simplify the reporting procedures, increase the punishment for this kind of behavior, and reduce the food waste caused by consumers in order to reach the consumption limit. At the same time, it is suggested that the relevant administrative departments of the government issue opinions to clarify that catering units should provide customers with services such as "small dishes" and "half dishes". At the same time, catering enterprises are required to mark the weight of food raw materials on the menu, indicate the recommended number of people to eat, and provide free packaging and other services. [4] Some foreign experiences are also worth learning. For example, wasting public funds should be criminalized, and wasting private money should be fined. In short, only by building a social atmosphere of "don't want to waste, can't waste, dare not waste" will the existence of "half-dish" be broader and longer-term.

summary

As a measure to benefit the country and the people, the existence of "half-serving dish" is of great significance for opposing extravagance and waste and building a conservation-oriented society. In view of the gradual disappearance of "half-dish" on the dining table, it is necessary to clarify the fact that restaurants can win through benign interaction with consumers under the "half-dish" model. At the same time, each of us should act consciously, refuse to waste, and take the initiative to dry the dishes we have eaten. In a word, if we want to promote "half dish" in the whole society, we need the joint efforts of the state, catering enterprises and consumers, and we can't lack the efforts of either party.