What are the plans for real estate Expo or real estate activity planning, and what are their advantages and characteristics?

1. Inviting a star to attend or hold a concert for a star: This is a very common form of "pure violence", which takes advantage of the star's strong fan base and high popularity to gain a lot of media exposure and the participation of many followers. So as to achieve a very good and powerful publicity effect and turnover. However, it may have relatively high capital expenditure, time constraints, and extreme dependence on the schedule time of stars to hold activities.

2. Hold various live performances: such as lion dance, sketch, cross talk, song and dance and other entertainment programs. To achieve the purpose of publicity in the form of celebration and joy. This method is more popular and universal. The efforts to attract eyeballs are not strong, and there is a lack of certain innovation, and the publicity effect is not obvious.

3. Hold relevant exhibitions: hold all kinds of furniture exhibitions and auto shows at the same time as real estate promotion activities. This method is highly relevant. Buying a house and buying furniture is a one-stop process, which saves time and effort for buyers. But what is the difference between the publicity effect of this method and the general direct introduction of real estate?

4. Carry out "beauty marketing" by fashion catwalk: this way can attract attention, fashion atmosphere, trend and publicity effect. The disadvantage of this method is that the publicity effect is not obvious and the participants have certain limitations. After all, fashion is often in the hands of a few people.

5. Make use of festivals to make a fuss: For example, the "Christmas Carnival" achieves a very enthusiastic publicity effect and is full of festive atmosphere through festival planning activities. At the same time, it is similar to the first one, limited by time. After all, there are only a few festivals worth using in a year. There are relatively few people involved, and everyone is busy with other activities during the holidays.

6. Hold various competitions: basketball, football, roller skating, painting and calligraphy, photography, rock climbing, etc., which reflect rich club activities during the competition. This method is very empirical and participatory, and the capital expenditure is relatively low. The disadvantage is that the publicity effect is not obvious enough and the media exposure is not enough.

7. cocktail parties, evening parties, fireworks parties and other forms: in a relaxed, informal and harmonious atmosphere, the publicity effect is achieved, with strong pertinence and easy completion of transactions. Due to the planning of this method, the number of participants is limited. Because of its strong pertinence, the coverage is slightly lower.

8. For exhibitions, there are many popular dinosaur exhibitions. This method is adopted by many real estate enterprises because it has many advantages. It has the attributes of amusement parks, zoos and museums, and is highly popular, knowledgeable and interesting. A wide range of target groups, you can take your children to play while looking at the house; Wide range of influence, strong interaction, you can take pictures, ride dinosaur mounts, dinosaur eggs and so on; Time is not limited to festivals, and you can choose freely with real estate manufacturers; The activity is held for a long period, and the merchants can decide the length of the period according to the whole real estate situation, and the publicity effect is remarkable; Simple maintenance and high operability, only dinosaur exhibitors (such as Zigong Chen Long Times Art and Culture Co., Ltd.) need to carry out short-term installation and demolition work. In a word, it's a trend activity, not to mention 20 12 the Year of the Loong.