How to write promotional slogans

Title: Please draft a promotional slogan with the content of "Citizens' Compulsory Blood Donation". It requires a clear theme, sincere feelings, novel ideas, and concise language. (Between 10 and 20 words) (4 points) (Gansu and other provinces)

Analysis: Citizens' voluntary blood donation is a manifestation of enthusiasm for public welfare and dedication to society. This question makes us pay attention to life and get closer to society. You can use the following methods to write:

1. Use rhetoric

The purpose of using rhetoric is to make words and sentences more beautiful, vivid and touching. Use vivid and vivid words to accurately express intentions, strive to be concise and clear, and have endless meanings.

①. Duality

"True love flows, blood is connected", "A nation rises in dedication, life stretches in blood", "Little by little brings together the heart, every piece of true love warms the world", etc. Such propaganda slogans It has rhythm and rhythm, makes it catchy to read, harmonious and pleasant to listen to, gives people a sense of beauty, and is easy to remember

　②. Contrast

For example, "The blood donated is limited, and the blood donated is limited. "The love that comes out is infinite", "A good person offers a drop of blood, and the sick is relieved of all their worries". Through sharp contrasts, they give people a deep impression and inspiration.

③. Imitation

It is to apply well-known sentences to create a new meaning, thereby achieving the effect of deepening the impression. For example, "Blood is precious, saving people is more valuable", "Blood is precious, helping others is more valuable" is the use of Petofi's famous sayings "Life is precious, love is more valuable", "I hope people will last forever" , "I hope people will live forever, and my blood will pour into my heart" is an adaptation of Su Shi's "I hope people will live forever, thousands of miles away from the beauty of Chanjuan". Such statements are familiar and familiar to people. As a promotional slogan, it is helpful to win people's favor and spread quickly.

④. Metaphors

For example, "blood, the source of life, the bridge of friendship" vividly illustrates the role of blood.

⑤. Asking questions

Use asking questions to stimulate people’s thinking and enhance appeal. For example, "Why is blood thicker than water? Because there is love in it", "Do you want to make some contribution to society? Are you willing to give some love to others? Please participate in voluntary blood donation!" The ideas are novel, the questions are clever and thought-provoking.

⑥. Parallelism

Use powerful parallelism, such as "I am healthy, I donate blood, I am proud!"

2. Pay attention to rhyme

It means using two or more sentences with equal number of words and rhyming as a promotional slogan. Such as "There is true love in the world, give your blood to sow love", "A little blood helps others, a loving spirit", "Your blood is transfused into me, your love melts into my heart", "Life is calling, The blood is waiting for you, give me your love." The words at the end of the above sentences all have the same rhyme and rhyme, so they are catchy to read and easy to remember and recite.

3. Strive for simplicity

Love me, China, and donate my blood.

Your blood, my life.

Donate a bag of blood and save a life.

The above words and sentences only have a few words, or they are in verb-object structure, or subject-predicate structure, or partial-positive structure, etc. The structure is concise and eye-catching, and the language is concise and popular, which can give people visual neatness. Beautiful, easy to remember and deepen the impression.

4. Various sentence patterns

①Life flows endlessly because of you.

② Fuel life with love!