How to write the investment materials for office buildings, and what contents should be included?

General promotion process and method of office sales

1, general stage division of office sales:

* Phase 1: Finding customers for customized production (project lead-in period)

This stage is the initial stage of the project. Generally speaking, the land use right of the project plot has been obtained or will be obtained soon. The task of this stage is to find suitable public relations personnel, and actively find enterprises and institutions with office needs in the area where the land belongs for customized production. This stage usually lasts until the project breaks ground.

* The second stage: find key customers for the whole sales (project lead-in period).

At this stage, the project is in the initial stage of construction. In view of the characteristics that office buyers tend to buy (quasi-) existing houses, the time for office buildings to enter the market in an all-round way is not yet ripe, but there is a large room for engineering changes at this stage, which can still meet the individual needs of customers. Therefore, at this stage, we should take the initiative to invite investment to determine the list of major customers, and find major customers through group public relations to discuss the whole sale, so as to meet the reasonable and feasible needs of major customers in terms of engineering structure and enterprise title under friendly negotiation, thus facilitating the transaction, reducing the financial pressure of developers and avoiding market risks.

The first and second stages are generally in the lead-in period of the project, and the significance of publicity at this stage lies in preheating the project, attracting social attention and paving the way for later publicity and sales. At this stage, corporate news planning is generally the main way of publicity.

* The third stage: the overall sales stage (opening period and strong sales period)

During this period, the main structure of the project was capped and put on the market with the attitude of quasi-existing houses.

During the opening period, the popularity of the project was further expanded on the basis of the introduction period. However, due to the sales task, hard advertisements have been further added on the basis of corporate news planning, and the frequency of advertising has also increased. This is the first climax of advertising, and it also marks the beginning of the peak sales season. During the peak sales period, the comprehensive use of mass media (newspapers, radio) to further improve and enhance the product image. All sales tools are in place. At this time, the advertisements are mainly hard advertisements, and pure sales advertisements are made for the main selling points, which strongly cooperate with sales, promote higher turnover and reduce the pressure of finishing work. At the same time, give play to the rational demands of Ruanwen, cooperate with propaganda, and prepare for the later work.

* The fourth stage: mass sales, supplemented by leasing, digesting the weifang (duration and closing period). At this stage, the interior and exterior decoration of the project is basically completed, and the existing houses are moved in. Generally, this stage is mainly based on large-scale sales, supplemented by leasing.