Super bowl slogan

According to the total pre-sale list of Cat's Eye movies in the Spring Festival, the total pre-sale of Detective Chinatown 3 has exceeded 500 million yuan, and the single-day pre-sale on New Year's Day has also exceeded 400 million yuan, making it the highest box office movie in the Spring Festival.

In sharp contrast, the first-day pre-sale of the second-ranked movie did not exceed 1 100 million yuan, and the pre-sale result of Detective Tang 3 made the opponent feel desperate. But even so, Chen Sicheng has bigger ambitions.

Compared with the pre-sale box office, a slogan of "Tang Tan 3" left a deeper impression on me:

"Watch the Tang Dynasty on New Year's Eve."

In 20 15, "detective chinatown" was set on the first day of New Year's Day, and the following "Tang Tan 2" and "Tang Tan 3" both chose the Spring Festival file on the first day of New Year's Day, and this scheduling strategy is likely to continue in future movie sequels.

Nowadays, young people are no longer trapped in monotonous TV programs, but have more fashionable ways of entertainment, and watching movies is one of the popular ways of entertainment in the New Year. Chen Sicheng, who saw this demand of young audience, came into being.

I have to mention the particularity of Spring Festival travel rush's schedule, which is a traditional schedule and also a schedule full of opportunities.

In fact, the inherent film types can no longer meet the needs of watching movies during the Spring Festival. In the Spring Festival, which symbolizes reunion, there is no doubt that more people will choose comedy. However, the sudden appearance of some military films and science fiction films in recent years shows that the audience in China is developing towards diversification and individualization.

In fact, the appeal of simple comedy is declining year by year. Now, Chen Sicheng's "Tang Tan" series can't be simply classified as comedies, because it incorporates more diversified fashion and business elements, such as action elements, suspense elements and detective elements, and even adds a lot of exotic entertainment elements to each film.

The story of "Tangtan 1" took place in Thailand, which made many viewers see the bustling nightlife in Thailand for the first time and let us know some Buddhist cultural traditions in Thailand.

The story of Detective Tang 2 takes place in new york, USA. Chen Si showed us American street culture and gangster culture, and even used these exotic elements to engage in black humor, which brought a long-lost comedy freshness to the audience.

Detective Tang 3 moved the story to Tokyo, Japan. As a neighboring country separated only by a strip of water, it has a very special personality culture. It is not difficult to see from the trailer that ninja culture, sumo culture and gangster culture are all involved, and a unique entertainment blockbuster has been presented.

Yes, that's right. What Chen Sicheng wants to do is not only a simple comedy suspense movie, but also an entertainment blockbuster.

Just like the Spring Festival Evening in the 1990s, or the American Super Bowl, Tang Tan 3 is all-encompassing, and every shot is stimulating the audience to secrete dopamine. Chen Sicheng not only wants to make the audience laugh, but also wants to make the audience "cool".

With the addition of racing elements, the real kart race on the big screen is cool.

Add suspense elements, but also guess "who is Q". Is it cool?

Join the exotic, everything you are interested in, from Thai bars to Japanese streets. Is it cool?

This is exactly what I said earlier. Chen Sicheng is not only creating a series of films with unprecedented success, but also shaping a brand-new and vivid film type.

Even, he is subtly guiding the audience to form a specific habit of watching movies: New Year's Eve, watching the Tang Dynasty on New Year's Eve. For young people, the taste of the year seems to be fading. The so-called "taste of the year" actually refers to some traditional entertainment and social ways.

Then, the appearance of "Tangtan" series movies just fills the gap left by "the taste of the year is fading".

Movies are not only movies, but also have evolved into special cultural symbols.

Chen Sicheng wants to play a big game of chess in the next game. After the online drama "Detective Chinatown", he will create a more cosmopolitan "Tang Exploring the Universe". The amazing box office of Detective Tang 3 has made opponents feel desperate, and what makes other competitors feel desperate is that this is just the beginning.

Chen Sicheng's "entertainment ambition" is being realized step by step.