Summary of public relations department work

Model essay on work summary of public relations department

The summary of the work of public relations department is helpful for public relations personnel to accumulate experience and promote the development of public relations work. The following is a short summary of the work of the public relations department that I recommend to you. I hope you will learn something.

Part I: Overview of the work of public relations department. This semester is coming to an end. Looking back, our public relations department has successfully carried out various tasks under the correct guidance of the teachers of the Youth League Committee and the students of the Presidium of the Academy. Of course, in this process, gains and losses coexist. Some achievements have been made in some aspects, but many shortcomings in the work are also worthy of reflection and summary.

First, the public relations department has established its own brand activities.

This semester, the public relations department successfully carried out the operation of the ×× network of the College Student Union. This is the product of the public relations department's further active exploration and innovation in its work, adhering to the departmental purpose of external publicity and internal liaison. In this regard, the public relations department has made clear the specific and detailed operation plan. The director of the public relations department of the College Student Union transferred officials familiar with the network to set up a special working group to be responsible for the long-term operation of the network, with the minister as the head of the working group, responsible for management and supervision and timely feedback to the presidium and Communist Youth League teachers. Renren. com As a platform for students to publish information and interact with our students and alumni, com mainly operates from the following aspects:

1, students will keep abreast of the school's trends, various activities held by the school, the time and place arrangement of various lectures, the lost and found information of the rights and interests protection department of the Student Union, and the trend of the girls' department playing movies to the whole school, which will be updated on the XX website in a timely manner in the form of status.

2. In order to let students and alumni have a deeper understanding of the nature and dynamics of the work of the student union in our school, the student union can publish the recent work plan and work summary in the form of a log on the XX website. At the same time, upload some meaningful photos of activities for alumni to share.

3. In addition to the dynamic information in the school, students will also post information that is beneficial to students outside the school, such as part-time jobs and job hunting, to XX online for students' reference.

After preliminary exploration and gradual efforts, the public relations department has made some achievements in this regard. Personally, I think this is a meaningful activity, and I hope it can be carried out effectively as a brand activity of public relations department for a long time.

The second is to strengthen the communication between the public relations department and other departments.

Compared with other departments, the work of public relations department is quite special, because the work of public relations department is ahead of other departments, and it needs the cooperation of other departments and the assistance of various ministries in advance, so it is very necessary for us to have good relations and close cooperation with various ministries. So far, this semester, the public relations department has made reasonable work arrangements for some officers and assigned a liaison to all departments of the Student Union. This arrangement has greatly promoted the communication between the public relations department and other departments, promoted the development of various work in this department, and mobilized the enthusiasm of the officers.

Third, the main energy of the public relations department is still focused on outreach work.

This semester, the department requires each member to make his own outreach plan, sum up the experience and lessons of outreach work last semester, carry forward the spirit of not being afraid of hardship and fatigue, strive for new breakthroughs in outreach work, and strive for sponsorship for the activities carried out by the college. In this regard, in order to cooperate with school cultural festivals, graduate parties and other activities, the public relations department actively carried out outreach work and successfully contacted and cooperated with Xinquan study abroad institutions. Of course, there are also some problems worthy of reflection: the public relations department often knows about the activities to be organized by various ministries and commissions late, and even if it knows, it is not very well understood, which is not conducive to the timely and external exchanges of staff.

Set the difficulty. So there is the idea and implementation mentioned in the second point above. In addition, in this semester, the public relations department has made great efforts to play its role, communicated with enterprises and institutions that may become partners, established good long-term cooperative relations, provided funds for our major activities, and ensured the perfection and in place of the activities.

In view of the shortcomings and defects in the work, the public relations department will further reflect and gradually improve itself to better cooperate with the smooth development of the student union work.

Part II: Summary of the work of public relations department. 1. Newly revised The Rich Gentleman's Newspaper to build a team of correspondents.

As the forefront of the cultural construction of the group, the leaders of the group have high hopes for the newspaper, and have repeatedly given relevant instructions on the positioning, running style and publicity focus of the newspaper at the company's high-level meetings. Since the revision in September, 20 10, the company has successively set up important columns such as "Group News", "Message from the President", "Winning the World", "Impression of Rich Gentlemen" and "Voice of Employees" around the theme of "reflecting the company's major management and business decisions, promoting communication, enhancing employee cohesion, and serving the market". The correspondent team will be formally established on the basis of departmental teams and departments, and training will begin. 1February 10, the 4th Executive Committee Meeting of the 9th Guangdong Federation of Industry and Commerce was held in Zhudao Hotel, Guangzhou. Among the 283 kinds of internal periodicals that participated in the appraisal, Fugent was awarded the title of "excellent periodical".

Disadvantages: In addition to editing and publishing internal magazines, the corporate culture public relations department also takes into account the responsibilities of external media public relations, enterprise, product advertising planning, copywriting and so on. Because of the shortage of manpower, the related work is often staggered, which consumes a lot of energy and the effect is not very satisfactory. In the past, the publication of The Rich Gentleman was suspended for too long, and the ability of correspondents to collect and write news articles was very lacking, which needed to be improved urgently. However, with the existing staffing of the corporate culture department (in fact, there is only one person in this department, and the managers and employees work part-time), it is impossible to take the time to conduct necessary systematic training for correspondents. The correspondent's ability can't be improved, and the propaganda direction and focus of internal magazines can't be found, so it is difficult to meet the editorial requirements. As a result, the manuscript source of Shen Fu Daily is tight, the time for existing editors to go deep into workers and workshops to collect and write articles is not guaranteed, the enthusiasm of correspondents is difficult to improve, the workload of editing and revising manuscripts is heavy, and the quality of running newspapers is also difficult to improve.

Suggestion: The department needs to recruit at least two ordinary staff members to share simple but tedious work such as internal training and industry information collection, initial media contact, reception and correspondence.

Second, strengthen media public relations and build a media support platform.

Since I joined the company in September, I have made full use of my natural advantages as a reporter for financial magazines, taken the initiative, made extensive contact with professional newspapers, magazines and websites, and strived to establish a good cooperative relationship.

In September, 24 professional websites and 5 newspapers made comprehensive and in-depth reports on the personnel reform, brand promotion, concept and process improvement of the Group in key columns and sections, and the publicity reports of the Group exceeded 60,000 words. The websites include People's Daily, China Brand General Network, China Clothing Business Network, China Fashion Brand Network, China Clothing Fortune Network, Fumin Fashion Network and other high-end and professional websites. The newspapers that published this news include Economic Daily, Clothing Times, Southern Metropolis Daily and Private Economy Daily.

From June 10, the focus of the group's media publicity began to show obvious "specialization" characteristics, and the news was consciously released in the "clothing" column of professional clothing newspapers or websites. During this period, there were more than 35,000 words about Shen Fu Group. The main media are China Textile Newspaper (Clothing Weekly), Southern Metropolis Daily, Clothing World, Private Economy Newspaper, Brand, China Clothing Network, etc. In June 165438+ 10, he was hired as a "columnist" by China Textile News. In February 65438, he was hired as a "special correspondent" by People's Daily. The group's external publicity channels are more spacious and faster. Close contact and friendly cooperation with the media have also effectively established a crisis early warning mechanism, and the media's public opinion orientation will be more conducive to the company's positive publicity.

Insufficient: Due to the company's financial bottleneck and other reasons, a large number of soft-text side publicity related texts cannot be released normally and timely. Due to the shortage of manpower, continuous and in-depth reporting is difficult to last, and brand promotion is difficult to form scale effect. Sporadic news articles and limited media placement can not form a "racial effect" on brand image building and public attention attraction, and the promotion of company product sales and currency realization is not stable enough, with limited effect.

Suggestions: Designate a special person to be responsible for media liaison and the wide distribution of news articles, constantly broaden the publicity channels, maintain and enhance friendly relations with relevant professional media leaders, consolidate and expand the propaganda positions of the rich gentry, pay attention to the scale effect of news distribution, and better serve sales.

Third, change the website of the rich gentry and do a good job in the primary image project of brand promotion.

Shen Fu website is the main window for the outside world to know all the information about the company's management, operation, products and sales network. The successful cooperation of Pingdingshan Coal Group fully shows that in the information age, the expressive power of any enterprise and product in the network will eventually become an important factor affecting its sales power. Because of the lack of professional talents, group websites show the characteristics of "old (face), empty (content) and slow (update)". In view of this situation, with Chen Dong's trust and support, I devoted myself to studying and considering in many ways, and submitted the "Ideas and Implementation Measures for Website Reform of Shen Fu Group" at the company's senior management meeting, which boldly provided a set of operation plans in many aspects such as plate reorganization, content distribution, responsibility and responsibility, potential risks and so on. In terms of news release, the "news trends" column that this department is responsible for can basically be updated in time and accurately.

Disadvantages: According to the contract signed with the website production company that undertook the construction and maintenance of the company's website, the addition and deletion of any existing section of the website must be paid again. For the changes, updates and additions of advertising audio-visual images, the other party has designed relevant procedures, which need to be approved and re-paid before adjustments can be made. To some extent, it means that the lifeblood of the company's own website is controlled by others, and the company's autonomy and freedom are extremely weak, which seriously affects the visualization and standardization process of the website. Because there are too many departments involved, I really have no time and energy to solve this problem through departmental coordination meetings, and the website reform has run aground.

Suggestion: A special department coordination meeting will be held under the auspices of the computing center and corporate culture public relations department, and manager Huang Tiancun will be responsible for the budget formulation and communication and cooperation with the website production company. I am responsible for explaining the ideas and methods of website reform and the responsibilities and obligations of various departments, and determining the relevant responsible persons. Civil servant's home

Fourth, public relations activities to "live" the brand.

Since attending the second China-China-France SME Expo held in Pazhou, Guangzhou on September 15, Shen Fu Group has made a high-profile and wonderful appearance, attracting the attention of many advertisements, planners and media. Encouraged by a good start, under the leadership of Mr. Zhang Hailiang, General Manager, and Ms. Cao Qian, Brand Director, Corporate Culture and Public Relations Department participated in planning and serving a number of large-scale public relations activities: Civil Servants' Home.

1, the 2nd China-China SME Expo. This department is responsible for the writing and arrangement of on-site copy, and participates in the decision-making of on-site exhibition hall layout.

2. The first "Shen Fu Cup" new product development and design competition. Cooperate with N.T Guangdong Institute of Fashion to formulate relevant details and standards.

3. Sponsor "Love my China, Love my Huizhou" National Day large-scale literary evening. Because of comprehensive consideration and overall planning, the company LOGO and slogan frequently appear on the live screen of the party.

4, corporate image TV advertising. Responsible for all copywriting, scene design and chapter editing. Because of the departure of the brand director, this work has been shelved so far.

5. Calendar and product album update. Assist in selecting, modifying and arranging text content.

Disadvantages: Public relations planning can be combined with news events and social hotspots, and the effect is the best. However, due to personnel allocation, funds and other reasons, it is impossible to seize the opportunity in time and expand the influence of events in time. As a result, some public relations activities are characterized by "more thunder and less rain", with low personnel and capital investment and poor results. Public relations planning has not transitioned to "news" and stimulated public attention, and is basically entertaining itself.

Suggestions: predict the effect, purpose and process of the activity in advance, make relevant preparations (especially emergency measures), fully tap the news elements of the activity, actively guide the media's attention, and replace soft expression with news propaganda.

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