Collection! September marketing calendar is coming! It's fun to chase hot spots like this.

Hey ~ the little guide who loves to operate shares dry goods online on time! In this issue, share the hot marketing calendar in September, and remember to collect it for later use! Autumn wind is coming, but marketing can't reduce the heat. This September marketing calendar not only has specific nodes+marketing keywords, but also marketing suggestions shared by major industries. Let's make your marketing plan first! The brand can divide the marketing in September into three sections:1) the opening season marketing from late August to early September; 2) Mid-Autumn Festival and Teacher's Day holiday marketing; 3) Tooth-loving Day marketing and National Day preheating marketing; In addition, there are solar terms such as Millennium and Autumn Equinox. This year, under the influence of various uncertain factors such as the epidemic situation, the public also began to have emotional needs for traditional culture, which also made festival nodes more popular. Therefore, emotional marketing and atmosphere marketing may bring more explosive communication. Click on the picture below to see the latest September marketing cheats. I hope all businesses can play holiday marketing! September 2022 Node Marketing Ideas Key nodes of this month's marketing: school season, Mid-Autumn Festival, Teacher's Day and national love teeth day daily marketing nodes: Bailu and Autumn Equinox Marketing Keywords: reunion, moon cakes and dental health: basic industry-wide applicable carrier: small programs (if not, you can make small programs through Yuanfeng e-commerce and put them into use quickly. And it also provides a wealth of social marketing tools) 0 1/ Hot index of school season: ★★★★ ★ Keywords: school opening, freshmen, military training, school opening list, new starting point, holiday ending date: September1~ September 5 Suitable for industries: children's wear, stationery, toys, bags, shoes and hats, daily necessities, daily necessities. Angle of voting: 1. Stimulate users' consumption through opening season activities: In order to meet the opening season, we will release benefits for gimmicks, and complete good activities through old and new ways, such as group work and assistance. In other words, if users attract more people to join the group purchase, they can enjoy low-price concessions, price marketing can help enterprises achieve low-price customers, and "concessions" can mobilize users' enthusiasm and expand the effect of active communication. 2. Use the opening gift package to attract users, and attract users' attention through lottery gifts and unpacking gift boxes. And attract new powder to maintain old powder to realize user retention. 3. Children's wear/stationery/toy merchants: This is the last stage of the peak season for school supplies sales, and you can set "We are going to start school!" As the theme of the event, we will carry out all-audience commodity preferential activities. 4. Luggage, shoes, clothing/household goods/household appliances/home textiles businesses: Mainly aimed at high school students, freshmen and other groups that need accommodation, marketing activities are carried out in the form of full reduction to attract customers to make up for preferential prices and increase customer unit prices. 5. Education and training business: launch the training course package in the second half of the year, give some rewards, and close as many courses as possible in the second half of the year. 6. Beauty industry: Focus on # New Image in New Semester #, attract target groups to change hairstyles and nails in different seasons, and launch promotional activities such as group buying and membership cards, focusing on attracting customers to store value and stimulating consumption. 02/ Bailu Hotspot Index: ★★★★★ ★ Keywords: customization, food, health care, tourism, scenery appreciation, health care, cold weather Date: September 7, suitable for industries: recommended functions of e-commerce retail such as daily necessities, food and beverages: time-limited spike, coupons, platform red envelopes, integral mall, platform information Bailu is the fifteenth of the 24 solar terms of the Lunar New Year, indicating the end of the season and Mid-Autumn Festival. Bailu is the most poetic and agile solar term among the 24 solar terms, which can be used to accumulate brand culture in marketing. There are folk customs such as picking dew and drinking Bailu tea in this solar term, and brands can combine these to make regular publicity of the solar term. Take advantage of the situation: 1, popular science knowledge, care for users: create a sunny atmosphere through H5 cards and posters. From the custom as the creative point, you can also use the change of natural scenery when the temperature drops and the clothes are exposed. 2, catering: The Millennium represents the end of the hot summer and turns cold overnight. Brands can launch seasonal packages, spread around autumn health care, dew, sightseeing and other elements, and sell specific seasonal goods. They can also turn on the "information" function in the applet, and attract more traffic for their applets with activity discounts and operational copywriting. 3, tea: solar tea can be introduced, and the solar fruit longan corresponding to White Deer is a new explosive item. Use "solar terms topic+poster" to publish social media, publicize the prevention of autumn dryness and reduce fever, and launch welfare activities such as small program coupons and limited time spikes. If you buy in 30 yuan, you can get a free bottle of Sydney drinks to attract customers. Products suitable for giving gifts, such as drinks, cooperate with promotional activities such as I want to give gifts in shopping malls to meet consumers' demand for holiday gifts. At the same time, we can launch the whole store ladder full reduction activity, buy more and give more, and increase the enthusiasm of customers. 03/ Mid-Autumn Festival Hotspot Index: ★★★★★ ★ Keywords: Mid-Autumn Festival, Reunion, Moon Appreciation, Reunion, Homesickness Date: September10 ~ September 12 Suitable for industries: recommended functions of all categories: team battle, spike, coupon, platform red envelope, integral mall Mid-Autumn Festival, Spring Festival, Tomb-Sweeping Day, Dragon Boat Festival. The Mid-Autumn Festival symbolizes people's reunion with the full moon. It is a rich and precious cultural heritage. In order to miss my hometown and relatives, I hope to have a bumper harvest and happiness. Borrowing angle: 1. Every holiday is a time to visit relatives and friends. Catering businesses can launch some limited Mid-Autumn Festival gift boxes, mainly household clothes and gifts, or make related products with Mid-Autumn Festival elements to attract customers with creativity; 2, holiday reunion, will surge the demand for eating out and leisure. Catering and leisure businesses can increase such publicity and launch a "reunion" theme package; Festivals are also a good opportunity for team building. Can provide group buying and promotion for party activities. Online and offline stores also add Mid-Autumn Festival elements, such as adding atmosphere words such as "Mid-Autumn Festival" and "Moon Appreciation" to menus and service project copy packages to attract attention. 04/ Teacher's Day Hotspot Index: ★★★★★ ★ Keywords: teacher, gratitude, dedication, tribute, memory, teacher-student relationship Date: September 10 Suitable for industry: recommended functions of all categories: team battle, spike, coupon, platform red envelope, integral mall Teacher's Day, aiming at affirming teachers' contribution to education. The most basic thing on this day is gratitude, because everyone's growth and development are inseparable from the guidance and help of teachers. The definition of "teacher" can also be extended to other industries. After all, every brand and industry has teachers worthy of tribute. Take advantage of the situation: 1, from the student's point of view: through holding answering activities, such as the theme activity of "Teacher's mantra", show interesting things with the teacher, arouse the audience's memories, and establish emotional links of gratitude and memory for the teacher. 2. From the teacher's point of view: If you want to get the ranking, you must canvass. Brands can issue prizes according to rankings, and prizes can be set as coupons, brand product experience opportunities and so on. It can also be linked with lottery activities to attract more people to participate in activities and improve active communication. 3. Emotional propaganda: Promote the "gardener spirit" through H5, and organically integrate emotion with marketing, thus producing * * *. 4. Interactive marketing: online Teacher's Day greeting cards H5, launching related topics/solicitation, etc. Express praise and thanks to the teacher. 5. Use this node to launch promotional activities: merchants will do Teacher's Day promotional activities with the theme of thanking teachers, which can be aimed at teachers or everyone. Available activities include bargaining, aid, team battle, lottery, spike and so on. , stimulate user consumption. 6. Precision Marketing: Many users will actively search for flowers, cakes, tea, fruits and other products, and related businesses can use these keywords for precise marketing bidding. 7. Strategic marketing: In addition to waiting for users to take the initiative to search, we, as businesses, can actively "contribute" real welfare from the perspective of feelings/humanity, add human touch to our own brands, promote customers to the store, and pave the way for the next promotion. 05/ national love teeth day Hotspot Index: ★★★★★ ★ Keywords: oral health, dental care, examination, oral problems Date: September 20th Suitable for industries: government, medical recommendation functions: team battle, spike, coupon, platform red envelope, integral mall Tooth Love Day, which aims to mobilize social forces extensively, carry out dental disease prevention and knowledge popularization among the masses, and enhance oral health. Take advantage of the situation: 1, knowledge popularization: by answering questions, let users know the key to oral health, enhance their awareness and ability of oral health care, and improve the oral health level of the whole people. 2. Festival publicity: Promote the purpose, significance and basic oral health knowledge of Tooth Love Day through H5, so that more people can know how to pay attention to oral health. 3. Medical industry: We can publicize the importance of healthy tooth care by combining activities such as Love Teeth Day and Platform Autumn Health Month, and launch package activities such as tooth cleaning, orthodontics and health checkup. 06/ autumnal equinox hotspot index: ★★★★★ ★ Keywords: autumn, bumper harvest, fruitful results Date: September 23rd Suitable for industries: e-commerce retail recommendation functions: grouping, spike, coupons, platform red envelopes, integral mall. By the autumnal equinox, the summer heat has disappeared and autumn is getting stronger. In 20 18, the State Council agreed to establish the annual autumnal equinox as "China Farmers Harvest Festival". Therefore, the autumnal equinox is not only a solar term, but also carries the hope of farmers' bumper harvest. The superposition of these two points can be an innovative point for brands to do regular marketing of solar terms. Take advantage of the trend: popular science knowledge, care for users: H5 can do a wave of popular science propaganda for autumn health preservation, and major enterprises can also seize the tail of summer and carry out some promotional activities. At the same time, it can also be combined with the "China Farmers Harvest Festival" for marketing. 07/ National Day Warm-up Hot Index: ★★★★★ ★ Keywords: small holiday, going home, traveling, birthday date: September 20th ~ 65438+1October 7th Suitable for the industry: recommended functions of the whole industry: team formation, spike, coupons, platform red envelopes and integral mall National Day holiday have always been one of the most important marketing nodes in a year, but during the National Day, If merchants want to take advantage of the National Day elements, they must improve the sensitivity of compliance marketing and follow relevant norms, such as using correct maps to avoid over-marketing. Angle: 1. Leisure and entertainment industry: the demand for relaxation and decompression during the small holiday has surged, and service businesses such as massage, pedicure and bathing will usher in a small peak of passenger flow. You can use this time to offer discount packages to attract customers to the store. 2. Beauty industry: In the face of the National Day tourist season, there is a strong demand for hairdressing and manicure. The beauty industry can seize this opportunity to attract the attention of beauty lovers by using high-quality information flow and greatly increase the passenger flow. 3. Medical beauty industry: When there is a rare small holiday in autumn and winter, the medical beauty industry can focus on the special moisturizing project in light medical beauty in autumn and winter, strengthen publicity on the "one-week recovery" project, and strive to achieve a breakthrough in performance on National Day. End The above is the recommended gameplay from the perspective of e-commerce transformation. Specific marketing promotion needs to plan a more suitable scheme according to brand positioning and target users. 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