Supermarket 3.15 activity plan 3.15 building materials promotion activity plan 3.15 building materials promotion slogan

Supermarket company’s “3.15” marketing plan

1. Event stores: Supermarket chain stores

2. Event time: 3.12—3.18

3. Promotional theme: Integrity management 3.15, caring for people’s livelihood 365

4. Promotional purpose:

Attract consumers through product specials and auxiliary activities to increase store sales; use 3.15 consumption Investors’ Rights Day serves as a promotional platform to enhance the supermarket’s visibility and reputation.

5. Marketing content:

1. Main line activity 1: special prices on seasonal products combined with spring outings to promote casual snacks, beverages, and ready-to-eat table products, and launch skin care, Washing and knitting products, as well as daily necessities such as fruits and low-temperature milk are at special prices. (See the attachment for details)

2. Main activity 2: Milk powder category promotion 3.12-3.15 Launch milk powder category promotion, launch "15% off for the first item, 9.2% off for the second item" to strengthen the supermarket The sales advantage of this category increases the unit price per customer.

3. Auxiliary activity one: Affection "3.15" Reasonable and more polite---Questionnaire survey

On March 15th, everyone can collect the "questionnaire" at the designated location of each chain store and carefully Fill it out and return it to the staff, and you can get an environmentally friendly shopping bag.

4. Carry out 3.15 cultural promotion and consumer law consultation outside the store

On the morning of March 15, Zhiguang Store and Jiaoyang Store contacted the functional departments in charge to set up a consultation desk outside the store to provide Consumers publicize the relevant provisions of the Consumer Rights Protection Law, and accept and handle rights protection complaints on-site; other stores use off-site DM columns and banners for cultural promotion.

6. Activity fees and rates:

7. DM order production time schedule:

DM orders will be produced and finalized from 3.8 to 3.9;

DM will be printed and included in the newspaper on March 10th;

DM will appear in the newspaper on March 11th.

8. Store sales target *** plan:

---Sales plan formulation: It is based on the usual sales data to formulate the sales target during the event.

9. Atmosphere and publicity:

1. Store atmosphere creation: Each store uses the DM column and community stores hang banners to carry out the theme of "2011 March 15 International Consumer Rights Day: Consumption The promotion of the content of "People's Livelihood" will be implemented by the store manager before March 10th.

2. Publicity of event content: The operation department is responsible for implementing the recording of event promotion information and morning meeting content before 3.11; the promotion of promotion content is carried out by the store manager using the morning meeting to give specific propaganda to employees. Everyone is required to know and proactively inform customers of the activities during the sales process.

March 5, 2011