Personal business plan for restaurant

Sample personal business plan for a restaurant

Time flies so fast that it catches people off guard. I believe everyone is full of expectations for the upcoming work life! Writing a good plan will prevent us from getting lost when we work hard. How to write a plan so that it doesn’t become a formality? The following is a sample personal business plan for a restaurant that I have compiled for you. You are welcome to read it. I hope you will like it.

1. Entrepreneurship concept

Restaurants

People regard food as their first priority, which shows the importance of food. This business plan is about opening a green restaurant near the university. Its main business is buffet, breakfast, lunch, dinner, takeaway, birthday party, etc. Its target market is college students. This restaurant first adopts a self-employed business model. But it has its own brand trademark and value concept.

2. Competitor Analysis

There are many restaurants around the school. Most of them are small restaurants opened by surrounding residents taking advantage of their geographical location. Their environment and The sanitary conditions and management methods are all unsatisfactory. Young people will never be satisfied with food. They not only eat just for the sake of eating, but also need green restaurants with elegant environment, up to standard hygienic conditions and cultural heritage to show their individuality. There are basically no decent restaurants near the School of Civil Affairs, so there is still a considerable market for such restaurants. We are college students ourselves, so we have more advantages in this environment. We can better understand what college students need and better cater to their tastes. The cost of restaurants is not much, and it is feasible and operable for our college students.

3. Market and Customer Selection

With the steady and rapid economic growth, the income level of urban and rural residents has increased significantly, and the catering market has shown strong development momentum. At present, in my country's catering market, formal meals are mainly Chinese-style meals, and Western-style meals are gradually emerging, but the scale is still small; fast food is mainly Western-style fast food, with KFC, McDonald's, Pizza Hut, etc. being the main players in the market, and Chinese-style fast food has been booming , but it is currently unable to compete with "foreign fast food". Compared with the successful marketing model of foreign fast food specialization, branding and chaining. The development of Chinese catering is obviously lagging behind. How to occupy that part of the market is a problem we need to solve.

As people pay more and more attention to their own health and food safety. However, long-term consumption of fried and high-energy foods in Western fast food has led to obesity and other problems. Food safety has become a hot topic. How to provide consumers with a safe and secure diet has become the theme of the future development of the catering industry. It is foreseeable that using the concepts of environmental protection, health and safety and advocating green consumption will be the development trend of the catering industry in the future. The proposal of green catering is actually an advancement of social civilization and a new catering culture concept. In the next few years, the business model of my country's catering industry will diversify, the internationalization process will accelerate, and green catering will definitely become fashionable, which will undoubtedly bring opportunities for investment in the green catering industry.

The main customers of our store are students. After all, young people prefer places with elegant and creative environments. The market mainly targets students and teachers of Anshun College, as well as passers-by.

IV. Store name

Our store has a wide variety of dishes and a complete range. Customers can choose to suit their own tastes to a greater extent and meet their fashion needs. If customers have time and are interested, our store can also provide corresponding tableware and vegetables, allowing customers to choose whether to cook or not.

5. Store location selection

Because there are no decent restaurants near the School of Civil Affairs, and students in the school have a large demand for green food, this will be a big location market. It has strong operability and practicality.

6. Business philosophy and goals

1. In order to allow customers to eat safe and green food, our store has designed a slogan: Spend the most appropriate money to buy a healthy meal.

2. Adhere to the concept of honesty and customer rights first.

3. Rely on small profits but quick turnover, follow the operating flow, and pay attention to customer feedback. With excellent quality and satisfactory service, we win the recognition of customers and strive to achieve a win-win situation between our store and customers.

7. Organizational structure

Two people are responsible for purchasing goods and takeaways, two people are responsible for the chef, and two people are responsible for the cleaning and decoration of the store.

8. Products and Services

1. Keep up with the trend and launch new products in a timely manner.

9. Sources of income

1. Profits and service charges from the dishes sold.

2. The income from the agency business can be used to attract sponsorships, print advertisements for other industries on advertising leaflets, and distribute them at suitable venues in schools.

10. Funding requirements, financing methods and investment returns

Since the products our store operates do not occupy a large area, we can first make a demand analysis based on market demand in the early stages, and then proceed based on this analysis. Gradually expanding the purchase scale, it is expected that approximately 20xx0 (to be calculated) yuan of start-up capital will be required, which will be mainly used for purchasing raw materials, renting venues, employee training, and marketing promotion. The method of raising funds is personal or school venture capital, which is invested in the form of shares. Other methods of capital investment can also be considered. The cost is expected to be recovered within the next year (calculated as average sales profit margin of 20%).

11. Pricing strategy and business strategy

1. The dishes will be divided into three different grades: upper, middle and lower. Different prices. In this way, customers with different spending abilities can be satisfied.

2. Membership card system: When you spend a certain amount, you can get a membership card. Convenient to get discounts on future purchases.

3. Points system: You get one point for every dollar spent. If you meet a certain number of points, you can exchange them for corresponding products.

5. Take advantage of yourself as a college student. Go to school dormitories for takeout to expand your influence. Let them know more about our store!

12. Marketing and Promotion Strategy

1. Organize personnel to go to schools at different times to distribute advertising flyers. And carry out some promotional activities during holidays to give back to customers (activities based on the characteristics of holidays such as the beginning of school, National Day, Mid-Autumn Festival, Spring Festival, Labor Day, etc.).

2. In-store posters: Posters, posters, etc. can be posted in the store to introduce the use of jewelry and cultural connotations.

4. Theme promotion: further subdivide the consumer behavior characteristics. Themes such as "Graduation Dinner", "Birthday Banquet", "Unforgettable Friendship" and "Teacher Appreciation Banquet" can be launched according to different combinations. Launch different dishes and special dishes at different price points

5. Brand building: provide a variety of matching solutions with the best service and the most favorable price. Meet the needs of different consumers. We strive to allow consumers to taste their favorite dishes at the best prices.

The above is my personal view on college student entrepreneurship plans. Although there are many imperfections, this can also be used as a blueprint for personal entrepreneurship and self-development. To start a business, you must have a blueprint for spiritual support! ;