Cases of corporate image building at home and abroad

Corporate image building: refers to the concretization of business philosophy and corporate image concept in various visual shaping elements. There are three centers of gravity in shaping concepts: image, function and system. CIS corporate image design

The origin of CIS

In the mid-1980s, with the wave of opening to the outside world, China enterprises introduced CIS into Chinese mainland. Guangdong Sun God Company took the lead in introducing CI and achieved great success. Since then, Jianlibao, Li Ning, Robust and Asia have been successfully introduced into CI.

Brief introduction of CIS

CI or CIS is the abbreviation of enterprise identification system. Among them, legal person refers to legal person, organization and enterprise. CIS is generally translated into corporate identity system or corporate image strategy. This is a magic weapon to win in the fierce international competition. CI studies the fourth resource-intangible assets.

Definition of corporate image

CI is a social organization. In order to shape its own image, it uses a unified visual design and a whole communication system to convey the organization's business philosophy, corporate culture and business activities, so as to highlight the personality and spirit of the enterprise and establish a two-way communication relationship with the public, thus enabling the public to have strategic activities and functions with a sense of identity and consistent values.

CIS application scope

CI is not only applicable to enterprises, but also to individuals. If you make a personal plan before job hunting, you may get unexpected results.

Corporate image refers to the impression and evaluation of the whole enterprise by the public and employees. Corporate image can be established and adjusted through public relations activities. There are many factors that constitute the corporate image, which can be shown as follows:

(1) Product image refers to the overall impression given by the quality, performance, price, design, appearance, name, trademark and packaging of the product.

(2) Employee image refers to the overall impression of employees' service attitude, professional ethics, enterprising spirit, clothing, appearance and other mental outlook to the outside public.

(3) Subjective image refers to the impression held by the outside public on the enterprise in the imagination of enterprise leaders.

(4) Self-expectation image refers to the impression that the internal members of the enterprise, especially the leaders of the enterprise, want the outside world to hold on the enterprise.

(5) the actual image refers to the impression of the outside world on the current situation of the enterprise, which is the real image of the enterprise.

(VI) Public relations image refers to the impression that an enterprise leaves on itself through its efforts in public relations activities.

References:

Corporate Image _ Baidu Encyclopedia