Sample Entrepreneurship Plan Template for College Students (Four Articles)

College Student Entrepreneurship Plan Template 1

1. Summary

A gift development and planning agency once conducted a survey of thousands of people on the gift market. People give gifts 267 times a year, with the minimum being two times and the average being 3.9 times. Among the amount of gifts, the most expensive reached 1,288 yuan, the most expensive was 11 yuan, and the average was 35.6 yuan. Based on the above data, the gift market is estimated as follows: National population of 1.3 billion × 3.9 gift-givers per year × gift amount per person of 35.6 yuan = market capacity of 180.5 billion yuan. Emotion is a concept of universal significance, including family affection, friendship and love. Emotions are everywhere, condensed in relationships such as classmates, colleagues, comrades-in-arms, teachers and students, superiors and subordinates, parents, brothers, sisters, elders, juniors, close friends, lovers, lovers... etc. The simplest and most simple way for people to express their feelings is The direct and most effective way is to give gifts. The emotional gift industry is an emerging industry full of temptations. As a new economic growth point, developed countries have gradually matured. Specialty stores of various grades and sales points are dotted around, with various levels. , various styles of products fully meet the growing market demand. In China, this industry is still in its early stages of development. Its market potential is huge.

2. Company description

1. Company name: ____ Trading Co., Ltd.--_98 Crafts and Gifts Professional Chain Store

2. Company purpose: Let happiness accompany you Follow along and carry out the parity to the end

3. Company services: a gift, a heart, a blessing, a happiness

4. Company form: joint-stock system

5. Company operation mode: independent chain operation

3. Company business strategy

1. Current status of the industry

On the one hand, it is dedicated to the theme of birthdays Birthday gift specialty stores and fashion accessories chain stores opened in Xi'an currently include "Guangzhou Colorful", "Love Oxygen Bar", "Happy 365", "In the Mood for Love", "5151", "Seker", "Ayaya" and "Fashion" "Youth" and so on. The business method is in the form of franchise, the price is relatively high, the average profit margin is at least 50, and some are as high as 100 or even 200. The management system is also imperfect, the development of each alliance store is uneven, and there is no real scale benefit.

On the other hand, there are traditional individual stores or mom-and-pop stores. Although their operations have existed for many years, they have not achieved scale, have no brand effect, have low awareness, and the economic benefits are not very ideal. They can only be regarded as A means of livelihood to support a family.

2. Market analysis

According to the survey, there are currently three gift-giving phenomena: First, some companies regard birthdays for employees as an important means to improve corporate cohesion. This phenomenon is very common; Secondly, some business people regard birthday gifts as family bargaining chips in business dealings and play the family card; thirdly, in schools, celebrating birthdays for classmates has become a widespread trend. These three phenomena have caused the scope of gift-giving to go beyond the simple categories of family, friendship and love in the past, especially for students. Xi'an has more than 100 universities, private and other higher education institutions of various types, with more than 1 million students enrolled. This makes the gift market broader.

3. Business model

Strategically expand in the form of a chain of self-operated professional stores. Targeting the consumer market of college students, we will focus on opening professional stores in commercial streets and university towns around universities to make full use of Local wholesalers cooperate by distributing goods and settling in installments. Carry out brand promotion and strive to make the company's brand bigger and stronger within three years, thereby quickly promoting the company's snowball development.

4. Marketing strategy

Implement a comprehensive and unified marketing strategy such as "unified store, unified brand, unified image, unified procurement, unified selling price, unified service quality, and unified management system" manage. Create economies of scale.

4. Competitive Analysis

1. Competitors - "individual stores" and "mom-and-pop stores".

Their business philosophy is relatively backward, and their awareness of market economy and law is relatively weak. Therefore, their business limitations are relatively large, and their "small farmer mentality" is more serious. Therefore, the quality of the goods they operate cannot be guaranteed, and their purchase channels are relatively weak. It is messy and limited, with a single variety and poor service. At the same time, the fashion and novelty of the products are not strong, especially the products cannot attract the individual needs of the younger generation. As a chain store, it is backed by strong financial strength and a "unified" operation model. It controls the quality of goods from the source of purchase, and reduces the cost of goods from various aspects such as circulation, and then uses More favorable prices and better products to consumers. At the same time, chain stores can carry out some promotional activities and advertising, while "farm stores" and "mom-and-pop stores" tend to focus on their own interests and generally only focus on traditional word-of-mouth. Moreover, their stores are small, and they cannot compete with them from several aspects. In addition, the shopping environment is not ideal, and they cannot provide consumers with better shopping enjoyment and freedom.

2. Competitor birthday gift specialty stores and fashion accessories stores. It has certain standardization, scale and specialization, and its products are also more fashionable and personalized. But its price is higher and its profit margin is large. Moreover, there are large differences in the strength of the franchised companies, and the management system is not sound. In particular, some companies only focus on developing the number of franchise stores and charging franchise fees. But ignores the support, follow-up services and regional protection of franchise stores. This resulted in chaotic management of franchise stores in the later period, uneven development, difficulty in unification, and separate formations, thereby losing the advantages and economies of scale of the franchise chain. As a professional chain store, there is no intermediate link for direct management and chain operation. It has a richer product reserve, more professional operations, more affordable prices, and more humane services. Thus, it can fully meet people's personalized and fashionable gift-giving needs, and solve the practical difficulties of difficult gift-giving and even more difficult to give good gifts. A gift, a heartfelt intention, a blessing and a happiness convey the concept of happy consumption and lead a new trend of happy consumption. Compared with this, it is highly competitive.

5. Operational Points

1. Employee Requirements:

a. Salesperson: Honest and trustworthy, responsible, motivated, and have strong performance Ability and professionalism;

b. Store manager: Must have been working as a salesperson for six months, and can only be appointed after passing the assessment.

2. Staffing: one one-star standard store manager, one deputy store manager, and 2 salespersons (50 square meters).

3. Salary system: Establish a humanized salary system, dynamically distribute wages and bonuses, and employees can participate in shares and receive dividends. Retain talents as much as possible;

4. Principle of employment: Give each employee full trust and opportunity, use his or her ability to the best of his ability;

5. Store size: 1. Star standard stores are 50-100 square meters, Samsung image stores are 100-200 square meters, and five-star flagship stores are more than 200 square meters;

6. Pricing principles:

a. New products ( Specialty products) will be listed in the form of 9.8 yuan, such as 9.819.829.8;

b. Promotional products (slow-selling products after one month) will be changed from 9.8 to 5, such as 51525;

c. Special price items (unsaleable items after three months) are downgraded for sale, for example, 9.8 is 5, 19.8 is 9.8, and 29.8 is 19.8.

7. Profit rate:

a. Unique and personalized fashion goods (not sold by local wholesalers) is 50;

b. General personalized fashion goods ( Products not sold in nearby peer stores) are 40;

c. Regular personalized fashion products (commodities sold in nearby peer stores) are 35;

d. Hot-selling and highly competitive products (Except for the above-mentioned category a and b commodities) 30-25.

8. Promotional activities:

a. Consumption card: Any consumer who enters the store can receive it. If the total reaches 29.8, it can be exchanged for a membership card to attract new customers to spend again;

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b. Membership card: you can get it if you spend (can accumulate) up to 29.8 yuan, and enjoy more membership benefits to consolidate old customers;

c. Union: with cake shops, flowers Joint ventures with stores, etiquette companies, etc. to broaden sales channels;

d. Sponsorship: Participate in various social, literary and artistic activities in surrounding colleges and universities, conduct appropriate publicity, and increase visibility;

e. Substitute gift: Due to busy work, awkwardness, business and other needs, it is more humane to send a gift and send a blessing;

f. Group purchase: schools, institutions, enterprises and other festivals Gifts, conference and school anniversary souvenirs;

g. Holidays: New Year's Day, Valentine's Day, Christmas, etc., special offers, gifts and other preferential activities are continuously carried out to increase popularity.

h. Create your own day: In normal days, you can find ways to create activity days, such as reconciliation day, apology day, miss you day, etc.

6. Financial analysis

1. Preliminary investment

According to the current status of the industry, open a one-star standard store (the scale of the same industry is 10-30 square meters), the business area is 50 square meters, the rent is more than 6,000 yuan per month, the total is more than 24,000 yuan based on three payments and one payment, the shelves and decoration are more than 10,000 yuan, and the payment plus working capital is 100,000 yuan. Estimated to be 150,000 yuan. It is planned to open five one-star standard stores in the early stage, with a total investment of approximately 750,000 yuan.

2. Financing method

The company raised 800,000 yuan from 3 to 6 shareholders, 5,000 yuan per share, totaling 160 shares. Adopt a zero-debt model in the early stage. When the company's development further accelerates, you can apply for a certain loan from the bank to enable the company to develop on a rolling basis.

3. Investment income

Based on the one-month period of a one-star standard store, the operating income is 60,000 yuan, the operating income profit margin is 35, and the operating profit is 21,000 yuan. The operating cost is 12,000 yuan, including 6,000 yuan for rent, 1,000 yuan for various taxes, 4,000 yuan for staff wages (4 people), and 1,000 yuan for packaging fees, gift bags, etc. The monthly net profit is 9,000 yuan, which means the annual net profit is 108,000 yuan. The investment payback period is 1.5 years.

7. Long-term planning

Focusing on student gifts, taking into account business gifts, home accessories, etc., we will continue to copy professional stores and develop in the form of professional chains. Take Xi'an as the starting point to lay a solid foundation. Develop to surrounding western cities such as Chengdu, Chongqing, Zhengzhou, etc., and use this as a base to spread throughout the country. More than 1,000 professional chain stores will be opened to build China's professional craft and gift chain organization.

College Student Entrepreneurship Plan Template 2

1. Entrepreneurship Concept

Today’s accessories have long been differentiated from the embellishment of clothing and have become a fashion vane. Today, as the market is becoming more and more perfect, it has been sublimated into an independent wealth industry; jewelry is also a kind of flowing culture. Through small jewelry, the wearer's taste and cultural quality can be seen.

Fashion, trends, and excitement... are what young people in this era are most keen on pursuing, especially college students. In order to add more features to their appearance, they are no longer satisfied with just the novelty of their clothes. I prefer to try a variety of accessories and pendants. So there are countless colorful accessories on backpacks, mobile phones, boys' pockets, and girls' hair...

2. Competitor Analysis

Young people will never know about accessories. Satisfaction, very much in need of novelty items to show your personality. There are basically no decent jewelry stores near Xuzhou Institute of Technology, so the demand for jewelry is so great that many people have to travel far away to buy jewelry. We are college students ourselves, so we have more advantages in this environment. We can better understand what college students need and better cater to their tastes. The cost of jewelry stores is not much, and it is feasible and operable for our college students.

3. Market and Customer Selection

The main customers are students and young people in society. After all, young people are more interested in jewelry and have the leisure to spend money to buy jewelry. The market mainly targets students and young teachers of Xuzhou Institute of Technology, as well as surrounding young people.

4. Store Name

Kuwo Jewelry Store

Our store has a wide variety of accessories. Customers can choose their favorite fashionable and cool products to a greater extent to meet their fashion needs. It can be said to be a shopping paradise for customers.

5. Store location

____College near Peking University

Because there is no decent jewelry store near the school, and students in the school have a demand for jewelry. If the volume is large, this will be a big market. It has strong operability and practicality.

6. Business philosophy and goals

1. In order to allow customers to buy their favorite products with confidence, our store has designed a slogan: Spend the most appropriate money to buy the most satisfying and fashionable products. Cool merchandise.

2. Adhere to the concept of honesty and customer rights first, demonstrate the value and quality of products, and embody the artistic effect of the perfect combination of products and people.

3. Rely on small profits but quick turnover, follow the operating flow, and pay attention to customer feedback. With quality and design, we win the recognition of customers and strive to achieve a win-win situation between our store and customers. College Student Business Plan (Jewelry Store) College Student Business Plan (Jewelry Store).

4. The ultimate goal: seek franchises, chain operations, and expand scale and influence.

7. Organizational structure

Two people are responsible for purchasing goods, and two people are responsible for selling. Two people are responsible for repairing, packaging, processing and other services for customers. There is also a person responsible for cleaning and decorating the store.

8. Products and Services

1. Our store will launch different types of jewelry: mobile phone pendants, plastic flowers and plants, jewelry (necklaces, bracelets, earrings, rings, etc.), car accessories For accessories, dormitory accessories, school bag pendants, teddy bears, rag dolls, daily necessities (such as key rings, nail clippers, etc.), stationery (pens, paper, notebooks, etc.), our store will provide appropriate maintenance, warranty, processing and other services.

2. Keep up with the trend, launch new products in a timely manner, and when conditions are met, you can design your own exclusive jewelry (contact the design students in our school).

9. Sources of income

1. Profits from goods sold and service charges.

2. The income gained from the agency business can be used to attract sponsorships, print advertisements for other industries on advertising flyers, and distribute them at suitable venues in schools.

10. Funding requirements, financing methods and investment returns

Since the products our store operates do not occupy a large area, we can first conduct a demand analysis based on market demand in the early stages, and then proceed based on this analysis. Gradually expanding the purchase scale, it is estimated that approximately 20,000 yuan (to be calculated) will be required to start-up capital, which will be mainly used for purchasing goods, renting sales venues, employee training, market promotion, and financing. The method of financing is personal or school risk funds, and investment in shares method of investment, other methods of capital investment can also be considered. The cost is expected to be recovered within the next year (calculated on average sales profit margin of 20).

11. Manpower planning and opening expenses

Plan to hire one or two young girls who are beautiful girls (everyone loves beauty, and beautiful girls can easily attract customers) ), mainly responsible for receiving customers, if two people work in shifts. The salary of the two little girls is 500/month with commission, which is 1% of the monthly turnover to increase their enthusiasm.

6. Investment amount analysis, monthly cost analysis

Rough calculation of initial costs

1. Rent: 2000/month

2. Decoration fee: 3000

3 Payment: 8,000 yuan

4. Other expenses: 1,000 yuan

5. Employee wages can be settled at the end of the first month and do not need to be included in the initial cost

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6. Unpredictable cost: 15,000 yuan

7. Facade transfer fee: 15,000 yuan

Total: 47,000 yuan

Ten 2. Pricing strategy and business strategy

1. Products will be divided into three different grades: upper, middle and lower. Different prices. In this way, customers with different spending abilities can be satisfied.

2. Membership card system: If you spend a certain amount, you can get a membership card. Convenient to get discounts on future purchases.

3. Points system: You get one point for every dollar spent. If you meet a certain number of points, you can exchange them for corresponding products.

4. Special offer area: Set up "Ten-yuan special offer", "Five-yuan special offer", "Two-yuan special offer", etc., mainly for promotion of some squeezed or small items.

5. We will also operate on behalf of others, selling some things on behalf of others.

6. Take advantage of yourself as a college student. Go to school classrooms and dormitories to sell products and expand your influence. Let them know more about our store!

13. Marketing and Promotion Strategy

1. Organize personnel to go to schools at different times to distribute advertising flyers. And carry out some promotional activities during holidays to give back to customers (activities based on the characteristics of National Day, Mid-Autumn Festival, Spring Festival, Labor Day and other festivals) and work plan for college students' business plan (jewelry store).

2. Product promotion: Place some relevant introduction materials about jewelry on the shelves, especially the more popular jewelry, so that customers can learn about these newly launched jewelry.

3. In-store posters: Posters, posters, etc. can be posted in the store to introduce the use of jewelry and cultural connotations.

4. Theme promotion: further subdivide the behavioral characteristics of consumers purchasing jewelry, and launch "couple jewelry", "birthday jewelry", "one jewelry to establish love", "family love forever", etc. according to different combinations theme. Each set includes multiple trinkets.

5. Brand building: With high-quality services and favorable prices, we provide a variety of matching solutions. Meet the needs of different consumers. We strive to allow consumers to buy their favorite jewelry at favorable prices.

College Student Entrepreneurship Plan Template 3

1. Market Analysis

The construction of the motherland is becoming increasingly prosperous, and the night view of the city has become a city that easily attracts attention. Highlights, and urban nightscape lighting has gradually entered the public's field of vision, and more and more cities have begun to carry out construction in this area.

From a national perspective, the southwest region still started relatively late in this industry. However, in Chongqing and Chengdu, the construction of urban nightscape lighting projects has reached a considerable scale, and the rapid development of this industry has Under the general environment, this is an opportunity and a challenge for us. At present, many emerging buildings in Chongqing are required by the local management committee to carry out lighting engineering construction, which has a very positive significance for the city's development. The nightscape lighting industry is also quite promising.

2. Our goal

Our goal is: to register the company in October 20__, first develop companies that do small and medium-sized lighting projects in the southwest region, and provide them with professional services Design and perfect concepts gradually gain the friendship and trust of such customers. Strive to stabilize the position by the end of 20__ and put the company on the right track. 20__ is a year of development. In addition to maintaining original customers, we will also cooperate with larger companies, undertake subcontracting work for some design tasks, and learn from the experience of large-scale projects, which will also bring benefits to the company.

3. Use of funds

Since we are engaged in our design industry, we do not need to invest a lot of money, only basic facilities such as space and computers are enough. Taking into account the starting capital of 50,000 yuan.

;

Company establishment, purchase of related office supplies, personnel recruitment, company website, etc.: 50,000 yuan;

In addition, employee salary (half a year), working capital: 100,000 yuan

Total: 200,000 yuan.

4. Product cost and profit analysis

The company’s daily expenses are only employee wages, venue rental, water and electricity bills, and small business expenses. No large initial investment is required.

The design fee standard ranges from 1 to 8 project costs, and can fluctuate up or down according to actual conditions.

5. Cooperation plan

Can cooperate with engineering companies to provide professional technical services to engineering companies, and can provide bidding assistance. In this regard, it can provide technical and friendship support to engineering company customers. invest.

6. The future of this project

Since this project is mainly a technology investment, the requirements for start-up capital are very low, but the benefits it brings are great. As long as we work hard By forging ahead and expanding the market, the prospects of this project are undoubtedly bright.

College Student Entrepreneurship Plan Template 4

1. College Student Entrepreneurship Plan The media placement plan for Gongming store opening is as follows:

Notes on media placement format and time

Street sign advertising is a long-term golden spot for local consumption

Promotional leaflets will be distributed for two months

One month before the banner store

2. Trial opening arrangements ：

1. Start time: month day

2. Purpose of trial operation: to strengthen the working standards of store personnel, the connection between various positions, and the cooperation and coordination between staff , be fully familiar with products, services and prices, be proficient in sales techniques, and fully understand the consumption preferences of local consumers.

3. Trial operation method: ○Use interpersonal relationships to distribute trial operation leaflets. . Validity period of trial operation: month day - month day

○ Provide corresponding (seasonal, skin-friendly) care according to the "Hengmeiyuan Care Manual", and charge the corresponding trial fee.

○Main service targets: relatives and friends.

3. Ribbon-cutting event arrangement for the opening day of college students’ business plan:

Event theme: Lion dance to celebrate the opening

Location: Square outside the store, near the store door.

Opening date: April (tentative)

Preparation work:

1. Determine the list of local guests and media personnel, and send invitations one week in advance .

2. Prepare lottery boxes, lottery gifts, fireworks and salutes, colored balls, trays, scissors, corsages, sign-in books, pens, speakers, and microphones.

3. Arrange the podium, sign-in desk, red carpet (at the entrance of the store), and order flower baskets.

4. Hang a red banner for the opening ceremony of Shiyan store on the door of the store.

5. Contact and confirm the opening of the lion dance - two.

6. Make a reservation for a lunch banquet with a nearby restaurant. (1), Example of innovative and creative entrepreneurship project plan for college students (three articles) (2) Example of low-cost innovation and entrepreneurship project plan for graduates (three articles) (3) Example of innovative and entrepreneurial project plan for college students (three articles) ( 4). Sample of innovation and entrepreneurship project plan for college students majoring in computer science (two articles) (5). Sample business plan for innovation and entrepreneurship project of college students (five articles) (6). Template of innovation and entrepreneurship project plan for college students (three articles) (7) , Sample entrepreneurship project plan for college students (four articles) (8), Sample small-cost entrepreneurship plan for college graduates (five articles) (9), Sample entrepreneurship plan for college students (four articles) (10), Entrepreneurship College of Inner Mongolia University Enrollment numbers, enrollment plans and codes for the 2022 college entrance examination reference