Excuse me, what is building appraisal?

? As the name implies, architectural signs include three aspects: goal, knowledge and guidance.

"Mark" is the function of marking and referring to the system itself, that is, expressing the environmental content with simple image language, which belongs to the objective environmental category; The meaning of "knowledge" is "recognition" and "knowledge", which refers to the audience's understanding of the objective environment.

It is a process of subjective cognition: "guidance" refers to the orientation of the system to the objective environment, thus assisting the audience to make correct behavior judgments after understanding the environmental information.

Connotation of architectural logo:

Architectural logo is an important part of urban visual image. Through the process of "marking, knowing and guiding", it helps the urban environment communicate with people smoothly and effectively in a systematic way, realizes the dialogue between people and the city easily and quickly, and creates an orderly and harmonious living environment.

The development of architectural signs is synchronized with the emergence and development of cities. Urban architectural signs witness the development of the city, and the development needs of the city constantly promote the improvement of the design level of urban architectural signs.

The overall image of a city may be determined by the city's history, culture, planning, architectural style and other factors, but it is the urban architectural logo that ensures the smooth communication between the urban environment and people living in it.

It can be said that architectural signs are the embodiment of a city's developed degree. In the modern urban environment, urban building signs have become an important and necessary part of urban life.