Planning Scheme of Chinese Valentine's Day Activities in 2022 (5 articles)

China Valentine's Day, also known as Qiaoqi Festival, Qijie Festival, Daughter's Day, Beggar's Day, Chinese Valentine's Day, Year of the Ox and Qiaoxi Festival, is a traditional folk festival in China. The following is the planning scheme of Tanabata activities that I have compiled for you, for reference only. Please collect and share it if you like!

Chinese Valentine's Day activity planning scheme 1

Theme:

Romantic valentine's day, roses are warm.

Time:

August 20(th)

Activity content

Every couple who came to any store in Liansheng Garden Store on August 20th walked into the store hand in hand from the entrance, and the man could get a delicate rose and give it to his beloved lady. Limited to 300 copies.

Atmosphere layout

(1) entrance

At the entrance, a pink balloon is tied to a heart-shaped door, and a man and a woman "two angels of love" distribute roses to couples who enter the store hand in hand from this door.

② Commodity Exhibition Area-Love Corridor

A special area will be set up to display Valentine's Day gifts, such as jewelry, perfume, scarves, chocolates, leather goods and cosmetics. The planning department will make some spray paintings with the words "Happy Valentine's Day in China", and the store will arrange them above or around the exhibition area.

Activity rule

(1) The men at the entrance must wear black suits, black shoes and ties, and have the sign of "angel of love" on their chests, so they are very handsome. Ladies are required to wear light makeup wedding dresses, which are beautiful and moving.

(2) Couples who walk through the heart-shaped door ask them to hold hands before distributing roses, and the "angel of love" who distributes roses can flexibly ask them to kiss. , thus enlivening the atmosphere.

(3) Roses should be packed in exquisite gift baskets, carried by ladies and distributed by men.

(4) According to the number of roses delivered by each store and the actual passenger flow, choose the corresponding time period for delivery, so as to ensure the delivery throughout the day, and finally do not deliver.

(5) "Angel of Love" said to all couples who walked through the heart-shaped door: Happy Chinese Valentine's Day!

Departmental cooperation

1, Planning Department

(1) Purchasing and Distribution of Roses

The purchasing department will purchase roses before August 1 1 and arrange a special car to distribute them to all stores on August 20th.

③ Advertising production

The planning department is responsible for making (including outdoor billboard painting, store publicity painting, angel of love logo) and sending it to all stores before August 18.

Wedding lease

On August 20th, the planning department rented a wedding dress and sent it to all the stores with the roses.

5)DM sheet manufacturing

The planning department will complete the production and send it to all stores before August 20.

2. Operation department

(1) Complete the layout of the "heart" door and atmosphere at the entrance before August 20th.

(2) Before August 17, complete the commodity display layout and atmosphere layout of the "Love Corridor" stacking exhibition area.

(3) "Angel of Love" men bring their own suits, and the flower baskets are provided by the branch.

(4) Create an atmosphere at the event site.

(5) All promotional items will arrive at the store before August 18, so please keep them properly.

3. Supply Section

Cooperate with the production of DM sheet according to the annual schedule.

Activity publicity

1, the banner at the door

Content: Romantic Tanabata, warm to send roses.

2, outdoor sign painting (2 pieces)

(1) Content: Activity introduction, activity DM page.

(2) Content: Caring Kanban

Subject: Come on, say you love me.

Description: Make a beautiful love billboard with many romantic confessions preset on it, and the viewer can send them to his sweetheart in the form of short messages.

3. Paint the entrance and passage.

Content: The image painting of Valentine's Day in China.

cost budgeting

1, the production cost of DM is 20__ yuan.

2, advertising product production costs 500 yuan.

3, rose purchase fee 800 yuan

Total cost: about 3300 yuan

Plan II of Valentine's Day Activities in China

I. Theme of the event

Love life and express love sincerely.

Activity (1) Theme: Lovers on Valentine's Day, unlimited true love.

Activity (2) Theme: If you love me, say it bravely.

Activity (3) Theme: Family ties are priceless, and love me is rewarded.

Second, the activity time.

20__

Third, the object of the activity

1. Activity (1) Target audience: men and customers aged between 23 and 45 who have good taste in clothes, especially those who drive private cars;

2. Activity (2) Target audience: husbands (or boyfriends) of the participants in the activity (1) and members of cosmetics stores;

3. Target audience of activity 3: the participants of activity (2) and all the women who participated in the selection;

Four. Activity content

Activity (1): "Valentine's Day lovers, unlimited true love" special offer.

During the activity, all men can buy a "romantic and warm-hearted package for lovers" (worth 999 yuan) in this cosmetics store to give their wives (girlfriends) full expression of their love and thank their wives (girlfriends) for their support and help in the past year. Our customers can also promote it at the same time (couples can enjoy preferential activities);

Beautiful mind card can enjoy nine special offers:

1, choose our product 600 yuan;

2. Choose our after-sales beauty care project four times;

3. Give his wife (girlfriend) a set of "Love Unlimited" customized product gift box (special packaging) worth 399 yuan;

4. On August 2nd, a bouquet of flowers (1 1, color of your choice) and a box of exquisite chocolates will be presented to the designated personnel by a special person.

5. Get a brand-name men's belt (or brand-name shirt and wallet);

6. Buy a special detergent for men;

7. Give male kidney care once;

8. Get a love oath card, participate in the "Best Love Words Selection" activity, and have the opportunity to get beautiful prizes;

9. If you book on the same day, you can get a discount of 10%;

Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.

Activity (2): "If you love me, say it bravely".

From July 30th to August 2nd, 20 _ _ _, all men and husbands (or boyfriends, note: you don't need to buy the special package of "Lovers' Romantic Heart") can get a token of love card from our store, write down their touching words and stick them on the heart-shaped board in front of our store, so that everyone can witness their feelings for their lovers together and let themselves.

Activity (3): "Love is priceless, love me with a prize" best love story selection activity.

During the activity, all female friends can win the best love story award, and choose the best love story in their own minds to express various rewards. All female friends who participate in the selection can get our experience voucher (or _ _ _ yuan voucher) and participate in the lucky draw to get beautiful prizes.

On August 2nd, 17: 00, the selection results were announced on the spot, and five awards were selected, including the most touching love story award, the most creative love story award, the best popular love story award, the most simple love story award and the most humorous love story award. Winners will receive a free western restaurant couple package (or a free couple movie package). At the same time, several winners will be selected (the awards and prizes will be decided by the cosmetics store);

Verb (abbreviation for verb) publicity activities:

1, key publicity time: five days before the event.

2. Publicity means: a. Send an order (theme: a letter to a man,); B, hanging banners (activity theme); C. Poster posting or X-frame display (activity description); D. newspaper clippings; E, Tanabata couples advertising balloon publicity (heart-shaped pink balloon);

Description of intransitive verb activity:

1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target audience-men;

2. Publicity points: Emphasize that the special package of "Romantic Couples" is the most caring and loving action for the wife (girlfriend);

3. Make the sales target of the activity, and break it down into task indicators corresponding to each clerk, and reward according to the achievement rate after the activity.

4. Cosmetic shops must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a reminder that "male guests stop", it must be deleted during the activity; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;

5. It can be jointly promoted by flower shops, western restaurants, men's clothing stores and other businesses to enhance the influence of the event;

6. This scheme is for reference only, and the specific promotion content and implementation rules need to be adjusted and supplemented according to the actual situation of business districts and cosmetics stores.

China Valentine's Day Activity Planning Scheme 3

Activity theme: midsummer, romantic Tanabata.

Activity time: July 3, 20001day ~ August 5, 2000.

Activity content:

First, Tanabata value-added activities

1. Launch the "Follow WeChat on Tanabata" activity to expand the fan base and influence.

Specific activities: Pay attention to the official WeChat of Snow Muscle Nice Beauty Salon and get a 1 romantic aromatherapy bottle.

2. Launch a great value tanabata beauty and skin care gift package, so that you and Ta can have a good date!

Specific activities: During the activities, customers who buy Snow Muscle Nisi products over 299 yuan will receive a Tanabata beauty and skin care gift worth 999 yuan. 3. Near the festival, launch the Tanabata summer travel sunscreen package to help couples travel.

Specific activities: On the day of Tanabata, you can get a simple travel suit and an ultraviolet umbrella when you buy an anti-mite suit in a beauty salon for over 399 yuan.

Second, Qixi lottery.

The beauty salon held a "Qixi Lottery, Gift Giving in the City" activity.

Specific activities: All consumers who spend a certain amount in beauty salons within 1 month will have the opportunity to participate in the live lottery. On Tanabata Day, grand prizes are drawn, and small prizes are products or gifts. The most attractive awards are two tourist places in Hong Kong/Macau/Thailand, which attract the attention and participation of the market and expand the popularity of beauty salons.

Third, the "Beautiful Feast Tanabata girlfriends price" is accompanied by new and old relatives and friends.

Specific activities: Where an old customer brings a new customer to Xuejinisi Beauty Salon for beauty treatment, the "Tanabata girlfriends price" will be introduced, and 99 yuan, 199 yuan and 299 yuan will be reduced on the basis of the original price. ...

Fourth, on Tanabata, Snow Janice Beauty Salon will help you say your love out loud.

Specific activities: On Tanabata Day, anyone who professes loudly with his girlfriend in front of the beauty salon under the witness of Xuejinisi Beauty Salon will get a 1 beauty cash coupon and a 1 romantic aromatherapy bottle worth 99 yuan.

The activities that beauty salons can plan for Tanabata should be based on the principle and direction of gathering popularity, expanding customers, selling products and building brands, and focus on festivals in time to make the activities more famous and attractive, so as to hit customers' hearts and retain customers.

Activity promotion:

1. Distribute coupons and DM leaflets on crowded streets.

2. Post posters and banners in front of the beauty salon.

3. Send roses, chocolates and other romantic gifts for lovers.

Precautions for activities:

1, the store layout of this beauty salon needs to inject festive colors and more romantic Valentine's Day elements, such as roses and pink balloons.

2. The package launched by the beauty salon is limited to half a month.

3. Send warm flowers and chocolates to the beautician who goes to work on Valentine's Day, so that employees can feel the love and care of the beauty salon.

China Valentine's Day Activity Planning Scheme 4

August 26th is a traditional festival in China-Qixi Valentine's Day. According to ancient legend, the seventh day of the seventh lunar month is the day when the Cowherd and the Weaver Girl meet at the annual Magpie Bridge. Today, especially in recent years, Qixi Valentine's Day has become a special festival for fashionable men and women to pursue fashion and express their love.

With the rapid development of social economy, the pressure of life and work is increasing day by day, so that many people leave lifelong events behind their careers and work, and the number of older unmarried people is rising. It is understood that in our city, most of these people have become the backbone of our society, with stable jobs and successful careers, but due to their own and social factors, they still live a "free and lonely" life.

The organizer decided to hold a blind date party hosted by Minnan Daily and planned by Fujian Feng Hongkai Media on Tanabata. This activity combines making friends, falling in love, entertainment and so on. , and fully combined with making friends and communication, so that the number of participants in the activity is large, the enthusiasm of participants is high, the activities are rich in content and the environmental atmosphere is strong, and great social impact and economic benefits have been achieved.

1. Purpose of the activity: To conduct free and romantic spouse and love selection activities through fair, open and just organizational principles.

Second, the significance of the activity: through this activity, a large number of single young people in Zhangzhou will have a good chance to get married. It has certain social significance and economic benefits, and can improve the image and social influence of the organizers and exhibitors.

Third, the theme of the event: Tanabata, love in Zhangzhou.

Fourth, the activity organization:

1. Organizer: Minnan Daily

2. Organizer: Feng Hongkai Media Flower Matchmaking Agency.

3. Special guests: leaders of Minnan Daily * * * leaders of Zhangzhou Municipal Committee of the Communist Youth League.

Fourth, media support: Minnan Daily Zhangzhou News Network Minnan Daily Mobile Newspaper Zhangzhou TV Station Zhangzhou People's Broadcasting Station

Verb (abbreviation of verb) Activity time: July 25th-August 26th.

Location of intransitive verbs: Tianli people and community in longwen district.

Seven. Participants and number: required 18 years old or above, with a total number of about 500 people, and the registration fee is 50 yuan. Registration place: Advertising Department, 1st floor, Minnan Daily, Room C-50 1 Water Garden, Shengli East Road, Zhangzhou City.

Eight. Activity flow of blind date meeting: (Start-17: 00- 17: 30)

Making 100 red hydrangeas. After the opening ceremony, "Old Man under the Moon" and "Fairy of Queqiao" were sprinkled on the spot, which played a finishing touch and caused a sensation on the spot. Imagine which participant and candidate don't want the hydrangea symbolizing marriage?

Video playback: the large projector at the event site repeatedly plays photos of the participants' lives or TV programs. Participants can choose the opposite sex they like, and then find the corresponding numbered object according to the numbers.

The first wave of love shock: "looking for the goddess in your heart"-17: 30- 18: 30

1, campaign slogan: resolutely talk to strangers;

2. Organizers design and make appointment cards, male (blue) and female (pink); The contents of the appointment card include: name (nickname), age, hobbies, work and requirements for him/her;

3. All sincere people who are looking for a relationship can get an appointment card and fill it out by themselves;

4. Sincere people can observe and then entrust the organizer's staff to send the appointment card to Xin.

He/she of the instrument;

If both parties are interested, the organizer's staff can communicate with each other and start dating.

The second wave of love shock: "Handsome men and beautiful women touch each other"-18: 30-19:15

1, blind guide (choose 7 pairs of men and women to complete the game).

The rules of the game are grouped. One of them was blindfolded and the other was in charge. Depending on the distance of the game, you need to go through obstacles such as going around stools, crossing stumps and picking up roses. The winning team will receive a gift.

2. Brain test, a game against time

We asked some questions on the spot and answered them in a hurry. Whoever answers the correct answer in the fastest time will be the winner. The winner will get a gift.

3. Romantic folk songs and love songs.

Singing folk songs (love songs) composed of handsome guys and beautiful women on the spot was compared with another group of the opposite sex. During the competition, participants are free to give full play to their strengths and choose people who love each other. The winner will get a gift.

The third wave of love shock: "Prince Angel Call Order"-19: 15-20: 00

The PK match between Prince Charming and Angel was hosted by "Old Man under the Moon" and "Fairy Magpie Bridge". Under the moon, the old man is the captain of the men's team, and the fairy girl of Queqiao is the captain of the women's team. The two sides held a beautiful PK handsome guy, walked on the runway, showed their personal style and published a declaration of love, and won votes for themselves. The ballot box was in front of them. The audience under the stage can write down their number and contact information on the note, and then put it into the ballot box of their favorite beauty or handsome guy. The couple who get the most votes will be awarded the titles of "Prince Charming" and "Angel", and each will receive a special gift.

One copy. Anyone who participates in any performer will get a gift!

Trivia -20: 00-20: 10

Live lottery. There are lottery activities interspersed in the activity, and the host draws lucky winners from the lottery box with relevant card numbers on the spot.

Video playback: the large projector at the event site repeatedly plays photos of the participants' lives or TV programs. Participants can choose the opposite sex they like, and then find the corresponding numbered object according to the numbers.

The fourth wave of love shock: "Flowers before the moon, * * * have a candlelight dinner together"-20:10-21:30.

1, make a wish in the air:

Under the guidance of the host, the handsome guys and beautiful women at the scene closed their eyes and silently made beautiful wishes on this loving day of Tanabata. Pray for God's blessing, and may all lovers get married.

Then * * * have a candlelight dinner.

2. Cultural performances:

Beauty products companies participate in the live event "Fashion Show".

Wedding photography company provides wedding show activities.

3. sweepstakes:

There are lottery activities interspersed in the activity, and the host draws lucky winners from the lottery box with relevant card numbers on the spot.

4. Free activities:

You can take a group photo as a souvenir, or you can take a suitable photo with the photographer on the spot.

My own photo.

Trivia -2 1: 30-2 1: 40

Live lottery. There are lottery activities interspersed in the activity, and the host draws lucky winners from the lottery box with relevant card numbers on the spot.

Video playback: the large projector at the event site repeatedly plays photos of the participants' lives or TV programs. Participants can choose the opposite sex they like, and then find the corresponding numbered object according to the numbers.

Love Shocks The 5th Wave: "Confession of Truth"-21:40-22: 40 A group of handsome guys and beautiful women can come on stage and make their confession loudly. And get a beautiful gift.

Option 1: Romantic Love Letter+Love Rose

If you have confidence in your writing ability, a love letter written on a special and exquisite card, plus a bunch of roses, will definitely leave an indelible impression on him or her. Never copy the award-winning love letter manual, but write your own love letter sincerely. As long as you wrote it yourself, it doesn't matter if you are naive. Brave lovers will be welcomed everywhere. Girls should not only have sweet words but also rich gifts, which is the double insurance of love.

Plan B: Sincere confession+heart-shaped chocolate or gold ornaments.

When he (she) is not paying attention, put your "heart" under the lamp. Anything else to say after that? Everything speaks for itself.

End —— confession of true feelings 22:40-23:00, the couples who successfully matched on the spot will receive special gifts from the organizers, and a simple ceremony will be held under the auspices of the leaders on the spot to wish them an early marriage.

China Valentine's Day Activity Planning Scheme 5

First of all, the general idea

Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, and merchants carry out a lot of publicity and speculation every year, Valentine's Day on Qixi has become one of the necessary festivals for couples. This promotion plan mainly proposes two large-scale promotion activities closely related to the theme of "Chinese Valentine's Day" to create a strong Valentine's Day consumption atmosphere in coordination with the promotion activities of various businesses and venues in the store.

In addition, since gold jewelry is one of the main commodities of Valentine's Day, it is suggested to start the annual "Golden Autumn Diamond Festival" in the shopping mall wedding market on Tanabata, so as to promote the development of the festival and bring a good start to the diamond festival with the huge business opportunities of Valentine's Day.

Second, the activity time.

_ _ _ (Thursday)-_ _ _ (Sunday)

Third, the layout of the store.

In line with the theme of Chinese Valentine's Day, it is suggested to set up a magpie bridge in the enjoyment space of shopping malls. According to the legend that cowherd and weaver girl can be heard under the grapes, the main entrance pillar is decorated with green plastic vines to create a rich atmosphere of traditional Valentine's Day in China.

Fourth, activity planning

① diamond decoration part

1 theme

A century-old shop, a century-old friendship-_ _ Diamond Festival

[Theme Interpretation] The theme of this activity is "A century-old shop?" "A Hundred Years Together", focusing on the wedding market, with clear positioning, highlighting the most competitive brand reputation advantages of shopping malls and gold jewelry stores, and attracting target consumers with integrity and blessings.

2. Activity planning

The Diamond Festival lasts for more than a month from May to the Golden Week. For such a long time, the promotion activities should be hierarchical and phased. The Qixi promotion period is the warm-up period of the Diamond Festival, which attracts consumers' attention to the Diamond Festival and promotes the next consumption.

The Diamond Festival began romantically, and seven dazzling gifts were randomly selected.

During the activity, if the total amount of diamond ornaments purchased exceeds 3,000 yuan, you can choose one of the seven discounts.

Bedclothes 77 yuan discount coupon suit 77 yuan discount coupon shoes 77 yuan discount coupon.

77 yuan Coupon for Women's Wear 10% Discount Card 60% Discount Card for Clothing Accessories and 20% Discount Card for Wedding Photography.

Step 3 show creativity

Every jewelry brand will launch several special models for Valentine's Day, which can be expensive and expensive, or specially designed for Valentine's Day. They are displayed with the creative collocation of dried flowers, and covered with transparent glass cover, highlighting the classic styles from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect with the collocation of flowers, and forming an irresistible temptation to consumers. Besides, women are often compared to flowers. The collocation of flowers and jewelry symbolizes the harmonious relationship between women and jewelry. The unique display mode combined with proper lighting and background will certainly attract consumers' attention and produce good promotion effect.

⑵ Full-court activities

1, full-court theme activities

(1) activity theme

Romantic tanabata, lucky July 7th.

-77 romantic gifts worth more than RMB 100, on a first-come-first-served basis.

② Activity planning

In-store merchants provide 77 items as gifts, set up activity areas in the * * * enjoyment space on Saturday and Sunday, and make large kt versions of the names and pictures of 77 items. Traditionally, all items are divided into department stores, clothing and gold utensils. During the activity, consumers can only participate in the activity if their accumulated consumption exceeds a certain amount. If you choose one of the 77 items, the person who meets the requirements first will have priority.

(3) prizes

Each merchant in the store provides a gift in kind of not less than 100 yuan. If the commodity price is generally high, you can use a voucher of 100 yuan instead. Consumers draw prizes on the spot and receive prizes on the spot.

(4) Prepare publicity materials.

① Design and production of KT version

(2) The activity rule is the running water mark.

(4) tables and chairs needed for the activity venue.

2. Other promotional activities

(1) Buy a Valentine's Day gift and send a crosstalk couple package-during the event, buy a Valentine's Day gift certificate and send a crosstalk couple package as soon as you arrive in 770 yuan.

(2) Romantic Magpie Bridge, Passing Love-During the activity, you can enjoy free ems express in China when you buy a single ticket of designated Valentine's Day gifts in 770 yuan, so as to convey romantic feelings to lovers who are separated from each other.

(The above two offers cannot be enjoyed at the same time)

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