Joke Collection Website - Bulletin headlines - Design a public service term for the elderly.

Design a public service term for the elderly.

Public service terms: when you are old, young people will give you your seat.

A successful public service advertisement Xiao Xiang1996 On May 26th, People's Daily published a photo news shot by a reporter from Xinhua News Agency, which reported that the relevant departments in Hohhot used public service advertisements in urban bus shelters to publicize spiritual civilization and appeal for social morality, and achieved good social effects. The picture shows a bus shelter. At this time, a bus just came into the station, and the passengers lined up to get on the bus, which was orderly. It is worth noting that there is such a slogan on the bus shelter: "When you are old, young people will give you your seat." This is a very successful public service advertising word. This slogan advocates that young people consciously give up their seats to the elderly and infirm. It chooses a good way of expression and achieves excellent expression effect. From the perspective of language use, there are three points worthy of praise: 1, effective use of presupposition. "When you are old, the young man will give you his seat." This sentence has such a presupposition, "Now you give your seat to the old, the weak and the sick." The meaning of a word is not directly spoken, but contained in the literal meaning. 2. Use "Ye" skillfully. The adverb "Ye" reflects the internal relationship between the literal meaning and the implied meaning or background meaning of the word, and highlights the good fashion of loving each other, observing social morality and advocating spiritual civilization in the whole society. 3? Second person pronouns are used as honorifics when referring back. Use "you" at the beginning of the sentence, and change it to "you" when referring back. Although they mean the same thing, they use two different expressions.

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