What is the core of Alibaba’s corporate culture?

The complete core of Alibaba's corporate culture is called the "Six Meridians of the Divine Sword", which is mainly: customer first, teamwork, embracing change, integrity, passion, and dedication.

The values ??of "Six Meridians Divine Sword" are the values ????that Alibaba still uses today. It was proposed in August 2004. The background of the proposal mainly has two aspects. First, the personnel structure at that time was complex and the team needed to be integrated.

Second, Alibaba is undergoing an expansion transition from hundreds to thousands to tens of thousands. The culture needs to adapt and it needs to be easier to promote. The values ??at this stage are the simplification and standardization of the "Dugu Nine Swords" values. At this stage, Alibaba's organizational culture begins to mature.

Judging from the structure of Ali's "Six Meridians Divine Sword", it completely contains three levels of requirements. The first is the core value proposition of the enterprise-customers first. This is the first time Ali has made it clear The core principles of the company have been written into the values.

The other part is the "Organizational Leadership" part, which shows what a successful team looks like and the relationship between myself and the team, the individual and the environment - "teamwork" and "embracing change", which provide The team's code of conduct provides standards of conduct.

The third part involves the "work philosophy" level - "integrity, passion, and dedication." This is based on employee level job requirements.

In addition to the requirements, Ali also has the "Four Basic Principles" and "Three Represents" as supplements. Judging from the content, this is an emphasis on Ali's principles and strategies.

Extended information:

Three major characteristics were found in the interpretation of Ali's values. One is the interpretation of colloquial, simple, clear and catchy; the other is the interpretation of scenarios, what is the situation? What to do; the third is hierarchical. For example, the interpretation of customer first is progressive from low to high levels, similar to the step-by-step in-depth analysis of ability and quality items, and the evaluation of Ali's values ????is also scored based on this.

Alibaba’s vision and goals include: being a 102-year-old company, becoming the world’s largest e-commerce service provider, and building the world’s best employer company.

Alibaba's vision expresses a strong cohesion and motivation component. It not only uses the "most XX" scenario to plan the future to motivate employees and stimulate employees' sense of pride, but even puts the best employer company in the list. In the vision, the willingness to grow together with employees is fully expressed and strengthened.

Alibaba Group-Culture and Values