How to manage farmhouse music?

With the rapid development of modern tourism, the tourism consumption market is increasingly rich and diversified. The unique farm life of "we open your window, overlook the gardens and fields, and talk about mulberry and hemp with cups in our hands" makes more and more city people yearn for it. With the main content of "eating farmhouse meals, living in farmhouse music, listening to farmhouse music and watching rural scenery", rural tourism with the goal of returning to nature and relaxing body and mind has gradually attracted wide attention and recognition from the market and society. In line with this trend, farmhouse music has gradually flourished in the rural areas around our city. Its rise enriches the leisure life of urban residents, broadens the ways for farmers to get rich, and promotes the development of holiday economy, achieving good social and economic benefits.

However, in the face of tourists flooding into the countryside during holidays, many farmers don't know how to receive services, which is more prominent in catering management. Because of the consideration of economic benefits, it is impossible for farmers to hire professional chefs, let alone learn professional cooking techniques. The level of catering service directly affects the development of farmhouse tourism, which requires targeted guidance and help. According to the survey of our market staff, we believe that farmers should pay attention to the following points in catering:

Humanization of service. Diligence, simplicity and hospitality are the traditional virtues of the Chinese nation, especially in rural areas far from market competition, where most villagers are kind-hearted and simple. However, with the increase in the number of tourists and receptionists, many managers (usually householders) who carry out farmhouse tourism have a low service level and a weak sense of service, which often leads to any guests agreeing to whatever they want and agreeing to whatever they can't meet. However, due to the lack of farm service staff, once busy, guests' requirements can not be met in time or those irrelevant requirements can be met first, which will leave a bad impression on guests. In fact, the service personnel of the farmhouse can't just accommodate the guests and make things difficult for themselves, but learn to refuse the guests reasonably, especially the requirements that are difficult to meet under the existing conditions. At the same time, when the guests are dining, the service staff should not stay away and provide services to the guests in time.

Unification of instruments. Different from home, tourists pay attention to coordination and comfort when eating. However, the dining tables, chairs and tableware used in many farmhouse restaurants are not uniform. Often, tables and chairs with different colors and styles can be seen in a restaurant, and large and small plates, high and low bowls, plastic, enamel and iron can be seen on a dining table, giving people a feeling of untidiness. Therefore, farmhouse meals need to be equipped with a corresponding number of tableware and utensils according to the reception capacity, and the effect will be better if tableware with local characteristics is used.

Health and safety. Lettuce and cooked vegetables are placed separately in the kitchen workshop of "Nongjiale", and the drinking water source and purified water are separated. Storage rooms for flour, rice, oil and seasonings should also be moisture-proof, rat-proof and mildew-proof, and outsiders are prohibited from entering and leaving the warehouse.

Natural family atmosphere, simple lifestyle and civilized leisure content are the characteristics of farmhouse music to attract urban people. In order to attract guests, the dining environment of "farmhouse" must be clean and tidy, and it is best to have a special restaurant. If the conditions are not good, you can also open your own courtyard, but the courtyard needs to be used as a restaurant to kill flies, mosquitoes, dust and sand. The higher the grade, the better, and the more expensive the food. "Nongjiale" dishes should be mainly folk dishes and farm-style dishes, highlighting their own characteristics of folk and farm-style dishes, and developing and innovating on this basis. "Nongjiale" dishes should be based in rural areas, with local materials, and try to use cooking materials unique to farmers and hard to see in the city. In addition to local chickens, ducks, old bacon, yellow cabbage and various seasonal fresh vegetables, we should also widely use various local specialties.

The staple food of "farmhouse music" should also fully reflect the characteristics of farmers. For example, "farm rice" should not be pure rice, but should be made into "corn stew rice"

We strive to build our own farm brand. We also collected a lot of information from many experienced farmers. We recommend each other and get rich together. Keep the lowest price and don't fight price wars; Complementary advantages and joint operation; These are all things that we farmers should pay attention to. In fact, it is inevitable that "farmhouse music" will appear in the expanding urban agglomeration and regular leisure tourism. As for "farmhouse music", it is a special way of traveling. The difference from sightseeing is that it doesn't let tourists take a lot of photos in a scenic spot to prove that they have been there. What it needs is a place completely different from the past and from its own life. These also confirm the characteristics of leisure tourism, such as regularity, interest and high requirements for environmental facilities.

First of all, we must find the right entry point and highlight local characteristics. Because farmhouse music spreads local culture and embodies simple and natural folk customs, it is not advisable to simply move some entertainment projects in the city to the countryside in pursuit of luxury and high-grade. We must rely on local culture and adapt to local conditions. For example, organize tourists to go for an outing in spring and enjoy the rural scenery, pick mushrooms in the mountains in summer and pick fruits in the orchard in autumn. It is a unique management method to let tourists participate in local daily production and life in rural areas and taste the original rural regional culture.

Secondly, identify consumer groups and improve service quality. At present, in our city, people who choose farmhouse tourism are generally consumers with medium ability. To this end, the consumer services provided by "Nongjiale" should highlight the characteristics of farmers and the price should be moderate. Special attention should be paid to food, accommodation, hygiene and environmental safety, so that tourists can eat with confidence, have fun and be willing to turn back;

Third, identify the development direction and advocate industrialized operation. It is understood that at present, the "farmhouse music" in our city is mainly operated by retail investors during the slack season, so it is difficult to show its advantages. It is not difficult to see from the successful tourist attractions of "farmhouse music" in our city that "farmhouse music" must also take the road of industrialization and form a farmhouse music eco-tourism village in the form of village or retail joint venture.