Market research report format template

"Market Research Report" refers to the market's written materials on purchasing desires and motivations, opinions and requirements for commodities (or companies), and fluctuations in commodity prices.

Format: 1. Title.

2. Text: Preface, main text (situation, prediction, analysis, suggestions) and conclusion.

3. Ending: investigation unit, signature of investigator, investigation time, etc.

Example 1:

Japanese jam market

In recent years, the Japanese jam market capacity has been stable, with annual consumption of 73,000-85,000 tons. Consumers are increasingly fond of low-sugar jam and frozen jam, and the packaging has gradually changed from large to small, and the variety has increased from the original strawberry and orange jam to dozens of varieties. From 1985 to 1988, the average annual import has been stable at 4,000-5,000 tons, but prices and countries of origin have fluctuated greatly. According to import statistics in 1988, Russia was the country that exported the most jam to Japan, reaching 1,140 tons. The second is...

There are many varieties of imported jams, the main varieties are:...

The packaging design is the best from the United States and Europe. Not only is the packaging small (less than 40 grams), The designs are unique and include expensive gift packaging. Low sugar jam (sugar content of 30-50%) is becoming increasingly popular... (omitted)

Japan's Ministry of Agriculture and Forestry has clear regulations on the quality standards of jam... (omitted)

If exporters want to successfully enter the Japanese jam market and expand jam sales, they should consider the following important factors:

(1) Diversity of customer choices. (omitted)

(2) Jam should have low sugar content. (omitted)

(3) Small packaging is increasingly popular, with 14g, 30g, and 42g small packages achieving success. (omitted)

(4) Develop gift jam series. (omitted)

Example 2:

Shanghai single apartment market survey report

In recent years, with the maturity and prosperity of Shanghai’s real estate market, its residential products The upgrading of residential buildings is also accelerating rapidly, and trendy designs are emerging one after another. Among them, small-family residential products are particularly eye-catching and have become the new favorite in the Shanghai property market. The properties are highly sought after once they are launched. This kind of small-family residential products currently mainly include the following three property forms in Shanghai's real estate industry, namely:

■ Single apartment. It is the largest supply of small-family residences in the Shanghai real estate market in the past two years. It mainly includes Century Gate, Blue Chao Tribe, Qingnian Hui, Freedom House, Dongdu Celebrity Building, Pentium Shinkansen, etc.

■ Property-style serviced apartments. It is a hotel with property rights, integrating commercial and residential properties. Generally, the rooms do not have gas and other necessary supporting facilities for home life. There is currently a small supply of such products on the market, mainly including Tomson Financial Center, Paris Fashion, Global Plaza, Gold and Silver Exchange, etc.

■ Ordinary small houses. It refers to small houses distributed in comprehensive residential areas. It is an ordinary commercial residential project and has the same service life and property services as ordinary commercial residential buildings. Currently, there are many available on the market, mainly including Lefu units in Ruihong New Town, one-family rooms in the colorful era of COSCO Liangwan City Phase 3, one-family rooms in Da'an Garden Phase 2, and loft single apartments in Uptown Uptown, etc. wait.

In this special market survey for small apartments, we mainly focused on single apartments, which have a relatively large supply, as the entry point, and conducted a more in-depth investigation. The relevant information is now summarized as follows.

1. The historical evolution of single apartments

Single apartments, also known as white-collar apartments, are a transitional residential product and a type of small-family residence. Generally, the average 25 square meters to about 45 square meters per set, with a total price of about 300,000 yuan to 400,000 yuan. The biggest structural feature is that there is only one room and a kitchen and bathroom.

In recent years, according to market demand, some developers have also launched more functional single apartments with kitchens, and some have also built small loft apartments. This type of apartment has not only increased the construction area to 50 square meters m - 80 square meters, and a kitchen, living room, dining room, balcony, etc. are also added to the house structure.

In Shanghai, the birth of single apartments first appeared in the rental market. About two or three years ago, some owners put the entire vacant commercial building into the real estate rental market after simple decoration. , for renting out to middle-income white-collar workers, the average monthly cost per person is between 500 and 1,000 yuan. As a result, it is widely favored by all types of white-collar workers. Many developers have rediscovered business opportunities and launched projects one after another. It was then that residences named "bachelor apartments" became popular. Among them, the earliest single apartment for sale is the Century Gate on Changshou Road, which is the most famous. It designed a plate-shaped commercial and residential building as a middle corridor with small suites on both sides. The main area is between 45-60 square meters. The total price is between 200,000 and 300,000 yuan, which directly attracts young people who have not worked for a long time but hope to own a house in the urban area to snap up.

2. Basic characteristics of the design and positioning of single apartments

As a special form of residential product, single apartments also have some outstanding characteristics in terms of design positioning. Looking at the single apartments in Shanghai, it is not difficult to find that the single apartments currently on the market have the following basic characteristics:

1. Maximum area control.

The following is an area ratio table for several typical single apartment building projects. From the data in the table, we can see that the area of ??single apartment products currently on the market is concentrated between 24 and 78 square meters. The area is mostly controlled at around 30-50 square meters, which is more than half smaller than the peak area of ??the city’s main commercial housing transactions.

Case name area range (square meters) Main area (square meters) Main main price (10,000 yuan)

MYCITY 29.93—63.84 52—58.08 30—36

Blue Chao Tribe 29-49 24-33 16-24

Pentium Shinkansen 26-62 31-55 18-28

Youth Hui 37.11 37.11 35

The biggest effect of area control is to effectively control the total price. Except for some high-end investment projects, the total price of most single apartments is less than 400,000 per unit, which is consistent with the consumption mentality of consumers of this type of transitional housing. The small area also makes this type of product a scarce product in the market. , so it has been popular in the market since its launch.

But the living area is directly proportional to the level of comfort. Therefore, under the premise of pursuing downsizing, single apartments have to sacrifice living comfort. Most single apartments are no more than 3.5 meters wide, and most of them do not have balconies. Due to building regulations, some single apartments do not have them. There is space to set up a kitchen, and almost every single apartment project has a large number of all north-facing units.

2. Rare products with location advantages.

At present, most single apartments enjoy geographical advantages and are located in areas with dense population, mature businesses and convenient transportation. There are well-connected transportation lines and famous commercial streets at the door of the residence. The prime location is one of the most obvious features of single apartments at present. For example, the "Lanchao Tribe" in Jing'an District in the center of Shanghai, "MYCITY" on Jiangning Road, "Youth Club" at the foot of Nanpu Bridge, etc. These properties occupy some of the best road sections in Shanghai, and their values ??have also increased with the The scarcity of land in the city center makes it even more valuable. Due to the scarcity of the product, prices have increased dramatically. According to statistics, the average price of single apartments in these central urban areas is more than 20% higher than the average unit price of ordinary houses in similar areas. Although the total price seems to be low, it actually implies high profits.

3. Complete supporting facilities and hotel-style services add added value to the property.

The ideal single apartment must be convenient for moving in, have all the facilities for home life, and properly meet the requirements of young residents.

To a greater extent, it can meet young people's needs for convenience and speed in daily life and embody a new lifestyle to the greatest extent.

Therefore, facilities and services have become one of the important factors for consumers to buy single apartments, and they are also one of the important marketing tools for developers to attract customers. At present, most single apartments promise to provide community facilities and Services mainly include the following categories:

24-hour convenience stores in commercial facilities

24-hour laundry

All-day restaurants and food delivery services

Sports and leisure gyms, billiards, squash, etc.

Board games

Book reading

Housekeeping services in-room cleaning services

Purchasing, ordering and collection services

Property and supplies leasing and sales services

Business network Internet, copying, faxing, etc.

4. Full decoration Finished room.

Full decoration is one of the standard features of single apartments. From the first single apartment "MYCITY" to second-generation small apartments such as "Jinyinhui", it is also an important manifestation of the continuous evolution of its products. This is reflected in the continuous improvement of decoration quality and the continuous improvement of supporting facilities. The initial full decoration was only equipped with simple kitchen and bathroom equipment. In projects such as "Blue Chao Tribe" and "Youth Hui", the concept of full decoration has been deepened, providing a full set of facilities in addition to furniture, as well as air conditioners, water heaters, gas stoves, dehumidifiers, etc. Although some home appliances such as range hoods and induction cookers are far more convenient to move in than rough houses, they have not yet reached the promotional effect of "you can move in with just a suitcase". In the "Jinyinhui" project, the concept of full decoration It can be fully displayed, with all living facilities ranging from air conditioning to as small as an ashtray. It is reported that the current decoration standard for single apartments is generally between 600-800 yuan/square meter.

5. It is just a transitional product.

Single apartments are not the ultimate product for simple family living, but a product of market segmentation and just a transitional product. Once its owner gets married and starts a family, it will be "reduced to a side house." Therefore, its customer base is also relatively single, which we will analyze in detail in the next section.

3. Customer groups of single apartments

Since single apartments have the above attractive features, then who are the people who are buying apartments with the above specific design requirements and outstanding market characteristics? What about single apartment residential products? According to relevant data, 40% of buyers of this type of property are young people aged 20-30, and 39% are between 30-40 years old. The two together account for 79% of the total home buyers. In addition, in terms of payment methods, 93% % of buyers choose a mortgage loan, and only 7% of buyers make one payment. The main categories of consumers are as follows:

1. Highly educated young people in this city who like to live independently.

According to statistics from "MYCITY", 88.1% of home buyers have a college degree or above, 67.1% have a monthly income of more than 5,000 yuan, and 24% have a monthly income of more than 8,000 yuan. According to another survey, the current marriage age of young people in Shanghai is generally around 28 to 30 years old. From graduating from college to starting a family, there is a "transition period" of about 5 to 7 years. During this period, their expectations for the quality of life, For example, personal privacy, comfortable living conditions, etc. are not in line with their living conditions, so this provides sales space for this new small single apartment residential market. In particular, white-collar women have gradually become the main force in buying single apartments. According to statistics from many sales offices, more than 60% of home buyers are women. Except for some of these women who buy single apartments as investments, the vast majority are women pursuing a new independent life. Moreover, the survey also found that most of them are singles under the age of 30. After graduating from college, they have a strong independent spirit and do not want to be dependent on their parents. Buying a house to live alone becomes the first step towards a new life.

2. Intellectual young people coming to Shanghai from other places.

Shanghai has launched a nationwide talent policy. Fresh graduates from other places can stay in Shanghai and find employment as long as they find a receiving unit; after China joins the WTO, foreign-funded companies and enterprises from other provinces and cities will accelerate their entry into Shanghai, which will greatly Increase the demand for single apartments among young people coming to Shanghai from other places.

3. Single-parent families.

Widowed or divorced families need comfortable small apartments as a haven.

4. Investors.

Shanghai is an international metropolis. International friends and people from other provinces and cities come to Shanghai temporarily to live and work in Shanghai. The housing rental market in Shanghai has become increasingly mature, and the circulation of housing has become stronger and stronger. Compared with large apartments, small apartments have the obvious advantages of less investment, high returns and short cycle. Therefore, many investors in Shanghai choose to purchase single apartments as their investment projects. According to the latest Lanchao Tribe home buyer survey: 70% of the home buyers are investment purchases. Some of them are buying homes for the second or even third time. Some of them have large housing areas. They believe that on the one hand, the rental rate of small apartments in the city center is It is high and has investment return value. On the other hand, it is also good to get tax rebates when buying a house.

Among the above four types of customers, the first two types of customers are, in a sense, the so-called "petty bourgeoisie" that is currently popular across the country, that is, they do not belong to the general working class. They do not belong to a neutral group of the industrial middle class. This type of people generally have higher academic qualifications, have certain cultural qualities, have a good and stable income, and like to pay attention to the quality of life and the mood of life. It is understood that there are currently about 400,000 to 500,000 such people in Shanghai, and a small part of the nearly 3 million floating population belongs to the "petty bourgeoisie". Their demand for single apartments is relatively urgent.

4. The current market situation of single apartments in Shanghai

1. The current market transaction atmosphere of single apartments in Shanghai

Shanghai small-room real estate or single apartment real estate The emergence was initially based on two factors. One factor was the repackaging and listing of unfinished properties. Single apartment properties such as "MYCITY", "Youth Club", "Jinyinhui", and "Lanchao Tribe" were all original unfinished properties. Repackaging and promotion of residential projects; another factor is that there is a certain amount of market demand. Because the product area is small, it is suitable for single or two-person families, the total price is low, and it is suitable for young people who have just started to start a business. It is easy to rent, has investment value, and is very Popular with some people. From the initial appearance of the "unfinished" status to the present, single apartments have been in full swing in Shanghai's real estate market and continue to sell like hotcakes. All properties have performed well and have basically been sold out:

■ In June 2000, "Century Gate ● Ronglian Homes" located on the side of Jiangning Road Bridge launched for the first time small apartments under the banner of "MYCITY", ranging from 29 to 58 square meters per household. There is nothing innovative in terms of design, and the building is very large. However, because the single unit is small in size and fully decorated, it was sold out within two weeks of opening.

■ Subsequently launched single apartment projects such as "Hongqiao Chief" and "Longbai Champs Elysees" also achieved almost 100% market sales rate.

■ One year later, in June 2001, the "Lan Chao Tribe" located in Caojiadu launched this property again. More than 500 houses in the first batch were sold out in less than half a month, and the scene was extremely enthusiastic. "MYCITY" back then was even better. Compared with the two, its single unit area is smaller, such as 24 square meters; it has more households, with one elevator reaching 24 households; and its unit price is higher, exceeding 7,000 yuan per square meter.

■ Immediately afterwards, the "Youth Hui" located at the bridge of Nanpu Bridge made its debut, which also triggered a buying frenzy; in early December, the hotel-style hotel known as the "Pentium Shinkansen" located at Laobei Station was fully renovated. As soon as the colorful construction wall advertisements for small apartments appeared, 70% of the houses were booked in just 5 days.

■ Coincidentally, Ruihong New Town, located on Linping Road in Hongkou District, Shanghai, is also experiencing a shortage of small houses. Ruihong New City has launched a batch of "Lefu" small houses with unit prices starting at 300,000 yuan, and a total of 200 units have been ordered.

It can be seen from the above description that in the past two years, single apartments have become a dark horse in the Shanghai property market and have maintained an upward momentum. As a relevant report from a Shanghai media said: This type of single apartment has been very popular as soon as it was launched, such as "Hongqiao Chief", "Longbai Champs" and "Century Gate? MYCITY" in Shanghai. , "COSCO Liangwan City? Discover the future" and so on, are nothing like the rain in the desert, which is absorbed in an instant.

2. Introduction to the basic situation of several typical single apartments

In order to describe the market status of single apartments in Shanghai in more detail, and to more intuitively express the distribution areas and other characteristics of single apartments in Shanghai Necessary market factors such as market price, sales situation, internal facilities, etc. Here we have selected several typical single apartment properties in Shanghai (including Lanchao Tribe, Qingnianhui, Pentium Shinkansen, Dongdu Celebrity Building, Liberty Zhizhai, Jinyinhui, etc.) will be introduced one by one. (Detailed introduction is attached)

5. The future development prospects of single apartments

As a dark horse in the property market in the past two years, single apartments have been speculated and discussed by developers and customers. So, then How long can this excitement last? What are its market prospects?

We believe that the current hot sales of small-sized houses is mainly determined by the relationship between supply and demand. Since there are currently too few houses for the so-called "petty bourgeoisie", Once such single apartments are put on the market, there will be a blowout phenomenon as mentioned above. However, with the rapid increase in products in the near future, its market profit margins are no longer as broad as before. And because, after all, single apartments are not the mainstream market for residential development, but are just a product of market segmentation. With the vigorous development in the past one or two years, while filling the original gap, it will also make this Once a market segment reaches relative saturation, it will not become a mainstream product in the property market, and its development prospects therefore appear to be very limited.

We can conduct a detailed analysis on this from the following factors:

1. From the perspective of market demand. The market development potential of single apartments will be fully tapped in the next one to two years, and the market prospects will be limited.

According to incomplete statistics, the demand for small houses in Shanghai is at least 60,000 units. However, the supply of small houses last year was only about 5,000 units. Therefore, in the near future, small houses will still be " "Exquisite things to live in", the Shencheng property market will still stand proudly in the next year. However, as some powerful development companies have also invested in the development of small houses, this market cake will become smaller and smaller. It is reported that Shanghai Greenland Group will not only launch 1,500 units of small-room residences in the large-scale comprehensive community "Shanghai Spring", but will also launch more than 1,000 units of small-room residences with hotel-style services near commercial areas such as New Passenger Station and Yan'an Road and Panyu Road. The small houses launched by COSCO Real Estate Group in the third phase of the development of COSCO Liangwan City also target the home purchase needs of elderly couples. Zhejiang Yaojiang Group, which is involved in the development of both sides of the Pujiang River, is preparing to launch corresponding small-room serviced apartments in the North Bund area at the Wusong intersection of Kunshan Road. Therefore, the shortage of single apartments in short supply is expected to be alleviated in the next one to two years.

2. From the perspective of planning and design, the construction defects of single apartments themselves will greatly limit their future development.

Because single apartments require maximum control over the area, it is inevitable that the entire building will have more corner structures, more shared areas, more households on the same floor, and different room orientations. The increase in rationality and the discomfort of living in the house have affected customers' high recognition of this type of residential products.

For example, many single apartments currently on the market were renovated from unfinished projects left over from the early 1990s. Most of these projects were originally planned to be used for offices, hotels, etc., but their architectural design does not match the design requirements of residential buildings. Quite different. Even though it was originally designed as a residential product, after 5-10 years of market baptism, the original design is also very different from today's residential requirements.

Therefore, in the process of transforming it into a single apartment and putting it back on the market, it is necessary to divide its original large area and add kitchen and bathroom space and pipelines. This inevitably brings about many problems, mainly as follows:

One elevator has many households, the number of elevators is insufficient, and privacy is poor. Most single apartments have 10 to 20 households on each floor, and some even have as many as 70 or 80 households. On average, 3 to 8 households have access to one elevator. The high-density layout of large corridors results in poor lighting, ventilation, safety, and privacy.

The room type is unreasonable. It is mainly reflected in the placement of the kitchen and bathroom, such as the kitchen and bathroom facing each other, the bathroom facing the hall or room, the kitchen facing the hall or room, the kitchen placed on the hall or balcony, etc.;

These Problems will lead to the loss of customers or cause customers to lose enough trust in this type of housing. Therefore, in the process of its market development, it will eventually be abandoned by consumers.

3. From the perspective of supporting requirements, single apartments have strict requirements for supporting facilities and property services, and the area where the building is located is required to have great advantages, which is a test for developers. .

As far as single apartments are concerned, developers must promise property services that "all living facilities are available, and owners can move in with just their bags" when selling a house, or in other words, they must promise the life depicted in this type of property. Way. This is an important factor for consumers to purchase such properties. When buyers purchase a property, they also purchase the services behind the property and purchase a lifestyle. Then whether the developer's promise can ultimately be fulfilled becomes a matter of concern to singles. Important issues regarding the future development prospects of apartments.

6. Conclusion

In short, after this market survey on single apartments, while we have a preliminary understanding of the market situation, we have also drawn the following conclusions:

■ Single apartments have been a scarce product in the market in the past one or two years and in the next one or two years. It is reasonable and inevitable that they have become a dark horse in the real estate market and are selling like hotcakes;

■ As a transitional segmented product in the real estate market, the market capacity of single apartments is limited after all. The temporary "scarcity" will soon be resolved and gradually become saturated.

■ Developers must keep a cool head when it comes to the development of small-family residences. They must limit their efforts and enter the market with caution, because after all, this type of property is unlikely to become the mainstream market for residential development.

Sales Planning Department

Attachment: Introduction to typical single apartment cases

■ Lanchao Tribe

Construction site location: Wanhang, Caojiadu, Jing'an District Developer of the crossing: Shanghai Jing'an Real Estate Company

Area range: 24-54 square meters Main area: 32 square meters

Sales unit price: 6,000-8,000 yuan/square meter Total price range : 160,000-380,000 yuan

House acquisition rate: 55 Total number of households: 500

Opening date: September 2001 Sales rate: 100 (all sold within seven days)

Location: Third-level urban area Property fee: 2.0 yuan/square meter per month

Customer source level: investors, company white-collar workers, outsiders. Among them, investors account for a large proportion.

Among self-occupied customers, women account for a large proportion

Supporting facilities: 24 households on four floors and 32 floors; floors 1 to 8 are all clubs, including gyms, beauty salons, Internet cafes, business centers, coffee bars, and tea shops Restaurants, billiard rooms, convenience stores, etc.

Decoration standards: The decoration standard is 1,000 yuan/square meter, wooden fireproof and anti-theft doors, aluminum alloy windows, the living room and bedrooms are separated by aluminum alloy glass sliding doors; the interior decoration is The main tone is leisure, wooden floors, light-colored paint on the walls, three-piece kitchen set (cabinet, kitchen sink, stove), three-piece bathroom set (basin, toilet, shower room), equipped with electrical sockets and electric water heater. Communication port, doorman intercom system, broadband home entry, etc.

Case advantages: mature surrounding commercial and living supporting facilities; convenient transportation; reasonable area and total price control; it is the first real sense in Shanghai single apartment project

Disadvantages of the case: low housing acquisition rate; dirty surrounding environment

■ Youth Hui

Construction site location: Lujiabang Road, Haichao, Huangpu District Road developer: Shanghai Zhongfu Real Estate Company

Area range: 36-60 square meters Main area: 40 square meters

Sales unit price: 8500-9000 yuan/square meter total price range : 300,000-540,000 yuan

House acquisition rate: 76-79 Total number of households: more than 1,000 units in the first phase

Opening date: November 2001 Sales rate: 100

Location: Third-level urban area

Customer source level: company white-collar workers, investors, foreign customers (50%)

Supporting facilities: 6 elevators, 24 households 28-34 floors; the community is equipped with independent clubs, tennis courts, swimming pools, Internet cafes, teahouses, beauty salons, billiard rooms, reading rooms, business centers, gyms, supermarkets, etc.

Decoration standards: Decoration standards are 1,000 yuan/square meter, wooden fireproof and anti-theft doors, plastic steel windows, living room and bedrooms are separated by wooden glass sliding doors; the interior decoration is based on living and leisure, the kitchen and bathroom are three-piece sets, wooden floors, and light-colored wall paint; Communication port, lamp holder, power socket, doorman intercom system, broadband home entry, electric water heater, split air conditioner

Case advantages: convenient transportation; high housing acquisition rate; large community size and complete facilities

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Disadvantages of the case: close to Yangpu Bridge, traffic interference, loud noise; simple decoration, average design

■ Pentium Shinkansen

Construction site location: Baoshan Road, Zhabei District, Baoshan Road Access developer: Shanghai Sanbao Garden Real Estate Company

Area range: 30-42 square meters Main area: 36-40 square meters

Sales unit price: 5,600 yuan/square meter total price Range: 170,000-240,000 yuan

House acquisition rate: 70 Total number of households: 500

Opening date: December 2001 Sales rate: 100

Location: Fourth-level urban area

Customer source level: company white-collar workers, investors, foreigners

Supporting facilities: 12 households with 3 elevators; top-floor landscape club, business center, Internet cafe, laundry center, dance hall, chess and card room, reading room, housekeeping center

Decoration standards: Decoration standard 1,000 yuan/square meter, wooden fire-proof and anti-theft doors; interior decoration is based on living and leisure, wooden floors, shallow

Color wall paint, kitchen and bathroom equipment are three-piece sets; communication port, power connector, broadband home entry, doorman intercom system, split air conditioner, water heater

Case advantages: convenient transportation, light rail, M8 Shinkansen; it is a new building with a high housing availability rate; the total price is reasonable

Disadvantages of the case: poor location; dirty surrounding environment

■ Dongdu Celebrity Building

Construction site location: Quyang Road near Baoshan Road, Hongkou District Developer: Shanghai Dongdu Real Estate Development Company

Area range: 41-50 square meters Main area: 45 square meters

Sales unit price: 6900-7200 yuan/square meter Total price range: 300,000-350,000 yuan

House acquisition rate: 62 Total number of households: 350

Opening date: January 2002 Monthly sales rate: 90

Location: Level 4 urban area

Customer source level: investors, corporate white-collar workers (commercial and residential)

Supporting facilities: 2 elevators, 16 households, 23 floors; top-floor landscape club, business center, Internet cafe, dance hall, gym, chess and card room, reading room

Decoration standard: Decoration standard 1,000 yuan/square meter, wooden fire-proof room theft Doors, aluminum alloy windows; interior decoration is based on living and leisure, wooden floors, light wall paint, three-piece kitchen and bathroom suites; split air conditioner, water heater, power connector, broadband entry, communication port, doorman Intercom system

Case advantages: convenient transportation; moderate total price; strong investment potential

Case disadvantages: poor surrounding environment; insufficient supporting facilities

■ Free Zhizhai

Construction site location: Lane 515, Jinhui Road, Minhang District Developer: Shanghai Jinlun Real Estate Company

Area range: 25-65 square meters Main area: 40 square meters

Sales unit price: 7,000 yuan/square meter Total price range: 180,000-450,000 yuan

House acquisition rate: 72 Total number of households: 157

Opening date: Sales rate in April 2002: 100 (sold out within one day)

Location: Level 6 urban area

Customer source level: foreigners, investors, private owners

Supporting facilities: 6 elevator rooms on each floor; equipped with business center, Internet cafe, gym, chess and card room, reading room, etc.

Decoration standard: Decoration standard 1,000 yuan/square meter, wooden Fireproof and anti-theft doors, aluminum alloy windows; interior decoration is based on residential and leisure themes, wooden floors, light-colored wall paint, three-piece kitchen and bathroom suites; split air conditioners, water heaters, power connectors, broadband entry, communication ports, and doormen Intercom system

Advantages of the case: six-story elevator room; high room availability rate, reasonable room types; mature community facilities (Jinhui Community)

Disadvantages of the case: far away from the central city; General investment

■ Jinyinhui

Construction site location: No. 619 Jiujiang Road, Huangpu District Developer: Shanghai Zhongfu Real Estate Company

Area range: 35— 75 square meters main area: 40 square meters

Sales unit price: 11,000-13,000 yuan/square meter Total price range: 360,000-480,000 yuan

House acquisition rate: 55

Total number of households: 900

Opening date: December 2001 Sales rate: 100 (sold out in three months)

Location: Second-level urban area

Customer source level: mainly pure investment, very few self-occupied (commercial and residential)

Supporting facilities: 6 elevators, 36 households, 30 floors; equipped with reading room, gym, coffee bar, Internet cafe , convenience stores, business centers, hotel-style lobbies, restaurants, chess and card rooms, multi-functional conference halls, etc.

Decoration standards: Decoration standard 1,000 yuan/square meter, wooden fire-proof and anti-theft doors, aluminum alloy windows; interior The decoration is based on the tone of a business hotel, with carpets and light-colored wall paint; split air conditioners, power connectors, broadband home access, communication ports, and doorman intercom systems

Case advantages: top location; surrounding facilities Complete facilities; convenient transportation

Disadvantages of individual cases: renovation of unfinished buildings, low housing availability rate; high price