To avoid having your Amazon account blocked, please understand the Amazon TOS Guide

Colleagues who are involved in cross-border circles should be familiar with last year’s Amazon account suspension incident. In fact, violation of Amazon's policies leading to account bans has always existed, but it just depends on whether Amazon can take heavy action. If you want to stay on this platform for a long time, you need to follow Amazon's guidelines.

Whether you are new to the industry or already in the industry, learn all about Amazon’s Seller Terms of Service (ToS).

What is T o S? The full English name is Amazon seller Terms of Service (ToS).

In short, anyone with a seller account needs to pay attention to the Amazon seller terms of service. . If you are:

1. Private label seller

2. Wholesale seller

3. Agent

4. Brand owner

5. Online and retail arbitrage sellers

6. First-party sellers

7. Resellers

Amazon set these guidelines To protect sellers and customers. Complying with these policies is not only Amazon’s responsibility, but also the seller’s responsibility. If Amazon finds that you have violated the ToS, you may face one or all of the following issues:

Now let’s look at these TOS one by one.

1. Amazon Seller Agreement Amazon Seller Agreement

When opening an account, you need to sign the seller agreement. This is a general commercial contract containing all relevant terms. However, there are some parts of this Agreement that require your special attention. They include:

2. General Guidelines for Amazon Sellers

Amazon has recently begun redirecting prohibited activity pages to pages that violate the "Sales Policy" and "Seller Code of Conduct." Amazon says you must provide accurate and relevant information to the marketplace and to buyers on Amazon. You need to display your business name when displaying your products in relevant categories.

Ratings and Feedback: Amazon’s Rating and Feedback system allows shoppers to evaluate seller performance. They help sellers and their products build a reputation in the market. You may not post inappropriate content or include any personal information in your feedback, including posting ratings or feedback within your own account. On the other hand, you can request ratings or reviews from buyers. However, you cannot offer or pay incentives to buyers who provide or delete feedback.

Reviews: Reviews are the social proof in any e-commerce marketplace. They are also important on Amazon, but sellers must adhere to Amazon’s Community Guidelines to ensure that reviews about a product or service are helpful. You can ask buyers to write reviews in a neutral manner. However, asking reviewers to write a review only if they had a positive experience with the product, or asking reviewers to edit/delete their review is prohibited.

Additionally, if you believe that the review does not comply with Amazon's terms and conditions, you can click "Report Abuse" and notify Amazon.

8. You cannot cheat Amazon sales ranking

It is strictly prohibited to manipulate Amazon sales ranking or brag about it in your product description or title.

9. Don’t abuse search engines

You may not manipulate your customers’ search and browsing experience.

Customers will only see relevant and accurate results. A few prohibited activities include but are not limited to:

Using bots or other artificial simulations to influence customer search or browsing traffic

In the list Providing irrelevant or misleading information (titles, descriptions, and bullets) on the page

10. Amazon prohibits abuse of AZ warranty claims

11. Not matching or listing pre-orderable media Items

Amazon sellers should not list or match products that Amazon calls available for pre-order. These include books, music, videos and DVDs. These BMVD products offered by Amazon must be shipped within two business days of order confirmation.

12. Amazon prohibits the creation of duplicate listings to deceive buyers

13. Sellers cannot upsell products during the service period

Any service to be performed must The scope of work is outlined on the Service Details page at the date of purchase of the Service. However, if the buyer requires products, parts, or services beyond the defined scope of work, the seller (service provider) can perform and bill the customer directly.

14. Do not increase the price after the transaction is completed

After the transaction is completed, you cannot manipulate the price and shipping costs. This is prohibited by Amazon.

15. You should only have one Amazon seller account (with some exceptions)

Multiple seller accounts are prohibited. However, if you have a legitimate business need, you can request Amazon and provide an explanation for the second account.

If you often walk by the river, your shoes will not get wet. Most of the above regulations are already violated by most sellers (manipulation of comments and rankings, multiple accounts).

Please don’t say that Amazon is cold-blooded, and don’t move the practices of certain products to foreign platforms. Compliance and legality are the long-term solution.