What trendy brands are there in Japan?

BAPE

Bape, the leading brand in Harajuku, Japan, is definitely a typical representative of trend culture. Although there are mixed reviews, the success of NIGO is obvious to all.

Neighborhood (NBHD)

YOHJI YAMAMOTO Yohji Yamamoto

Issey Miyake and Kenzo Takada (KENZO) cannot be considered a completely Japanese brand. They are half European and generally Japanese.

Others include: UNDERCOVER, MASTERMIND, NUMBERNINE Number (N)ine

Japanese streetwear has successfully stepped out of the box, and there are very few brands that have switched to the Hi-Fashion route. Among the rare examples, Under Cover first entered the European market with dissolving clothing, and then Number(N)ine entered New York with its decadent style, and they have already become a must-have fashion for fashionistas. Among them, Number(N)ine has recently officially landed in Hong Kong, showing off its military style. I believe it will become the number one target for fashionistas during the season change.

Number(N)ine designer Takahiro Miyashita, who has always been extremely low-key, has long been rated as a brand that can become a big success by people in the Japanese fashion industry. He founded it in 1996 Number(N)ine has achieved outstanding results so far. It even opened its first overseas store in New York, USA on August 9, 2003, which became a legend.

The name of the brand came from the fact that the designer admired a famous song "Revolution 9" sung by The Beatles. The lyrics repeated the words __Number Nine, so Miyashita named the brand. Number(N)ine. Later, in 1998, he moved his specialty store from Harajuku, its birthplace, to Ebisu, which immediately became an important landmark in Ebisu. BAPY BAPY. BAPY (meaning Busy Working Lady) is actually BAPE, a women's clothing brand. It is another brand produced by Nigo specifically for women. I hope this brand can better cater to the tastes of female ape fans. . BAPY The designer is a girl named Kiko. Abercrombie&Fitch

"Abercrombie&Fitch" is the largest American brand that has set off a global fashion whirlwind. The jacket style is specially designed for women. It is made of cotton fabric and breathable. Comfortable, comfortable and comfortable to wear, perfect modification, creating charming curves. The texture and comfort are different from ordinary fabrics. The fabrics have undergone exclusive special processing. They are non-deformable and do not need to be washed. This saves you time when sorting out the clothes. It is most suitable for women in the new era. The style is classic. FRED PERRY Recently FRED PERRY has made its mark in Hong Kong, Taiwan and Japan. Its famous POLO shirt has also become one of Jordan Chan's favorite shirts. The classic laurel logo is based on the symbol of Wimbledon Tennis Open. The reason is that FRED PERRY He was the first male seed player to win the Wimbledon Championship, and he would win the championship again and again in the future. Therefore, FRED PERRY has become a synonym for professional tennis, and of course the British are particularly applauded.

As for Japan, which is the best at hyping renovations, it can be said that sales are very hot, with rush buying and supply shortages everywhere! X-LARGE X-LARGE. Adam Silverman and Eli Bonerz, who graduated from the Rhode Island School of Design in 1988,. I majored in architectural design. After working as an architectural designer for several years,... In 1991, with the investment of their friend Mike Diamond (a member of BeastieBoy), they opened a clothing store named X-Large. It uses an orangutan as its LOGO because of BEN DAVIS. At the beginning, X-LARGE sold BEN DAVIS products. Eli Bonerz, one of the founders, was very fond of it, so he invited his friends to design a LOGO based on BEN DAVIS for his own brand. This is how the current X-LARGE orangutan was born. Y-3 and Yohji Yamamoto Yohji Yamamoto is one of the most important and influential Japanese designers in the fashion industry today. He was born in 1943. His father unfortunately passed away during the Second World War (could it be the Japanese invaders?) YOHJI was raised by his mother who worked as a tailor! Influenced by his mother, YOHIJ loved fashion design and completed a fashion design degree at BUNKA FASHION COLLEGE (students with NIGO-----APE's founder and Takahashi Jun) to establish an individual Brand~

The two series Y`S FOR WOMEN and Y`S FOR MEN were established in 1972 and 1979 respectively.

The design and tailoring are full of wisdom, creativity and difficulty. , transcending the boundaries of time and culture, reshaping the concept of clothing with neutral aesthetics and exaggerated proportions, the works are timeless and classic! The Y-3 series collaborated with ADIDAS is one of the most watched CROSSOVER works in recent years!! Neighborhood Neighborhood originated in 1992, formerly known as Neighborhood?NYC (NEW YORK CITY), and was originally sold in UNION in SOHO district. The design style at the time was because the designer was an American, so the design style at that time was more inclined to military patterns and simple graffiti. Although Neighborhood has not become a first-class brand in the United States, it has been stationed throughout the country since its debut. Asian markets, especially Japan. According to UFO, the owner of UNISEX, a famous street store in Hong Kong, the situation is somewhat similar to SOCIAL STUDIES, which is also from the United States. In recent years, TRANSACTION has handed over the copyright and design to the Japanese, so GRAPHIC also has some Japanese design. Their intentions and characteristics can be seen in the simple font design.

super lovers

Superlovers was founded in 1988, with love as its basic theme, and its style is based on the UK CLUB of the 1980s

Based on FASHION, and taking HAPPY & HIPPIE as the impression, in that most sensitive era, it proposed the street style of SUPER LOVES

popularity. Its product categories mainly include clothing, backpacks, watches, glasses, socks, shoes, etc. ~

loverhouse

Mainly KEN&MERRY and their partners, launching a series of clothing and Groceries and other products. And regularly publish new patterns or new character introductions in each issue of Japan's CUITE magazine.

Hectic

Hectic is a big Japanese fashion brand. It is strongly supported by many Hong Kong artists such as Edison Chen. The excellent patterns and T-shirt materials are the brand features that maintain its popularity. With a light PUNK style

BEAMS BOY

Beams Boy, a subsidiary of Beams with a history of more than 20 years in Japan, is very popular for its unique design and has become a representative of Japanese girls' fashion. . In the early summer of 2005, I.T officially announced the opening of its first Beams Boy store in Hong Kong. The Beams Boy brand has always been very popular in Hong Kong. The opening of its first store immediately became a must-visit new shopping spot for fashion lovers who love Japanese streetwear.

Beams, founded in 1976, has a history of almost 30 years, and its works have always led and influenced Japan's fashion trends. As for its brand BEAMS BOY, which focuses on cute girls' clothing, it opened its first independent store in Shibuya, Tokyo, in April 1998. It now has 24 sales points in Japan.

Leading trendy culture

Beams’ creative mission is not just a piece of clothing, but to reflect trendy culture through its works. In addition to emphasizing its own quality, its works have also become part of the influence on the future, as Beams continues to expand its fashion empire and launches a variety of products for different ages and classes. Each one is full of unique personality and message, in line with the needs of modern people. The pace of life, so it is no exaggeration to say that Beams is the leader of the trend

PAUL FRANK Seven years ago, designer Paul Frank sat on the sewing machine and used red sterile artificial leather to create a big-mouthed monkey named Julius. , since then, the big-mouthed monkey Julius has appeared on pajamas and wallets with his expressionless and silly look. It started on a small scale, but now? What an amazing "Monkey Business"! A popular accessory company that generates millions of dollars in sales. The image of Julius the Big-mouthed Monkey is very attractive to the younger generation, and the products are very popular around the world. Movies like "Kingsman/Episodes 2-3", "American Pie/Episodes 1-2", "Fake Dad", and "Hot Girl". MTV, E!, Dharma and Greg, Mad TV, Ally McBeal in TV. Traces of it can be found in thematic popular magazines such as Seventeen, Vogue, InStyle, Glamor, W, etc.

Paul Frank does these things very well! However, what really makes them look so special is this: they are made from a material that is rarely seen these days – Vinyl. Vinyl is not only as durable as leather, but it is not obtained from animals, not to mention, it looks better than leather! What a perfect gift for Paul's original design concept! In addition to accessories, the company branched out into sports and leisure apparel in 1999, developing a series of sportswear with youth as the theme and distinctive patterns. Recent additions include collections of lingerie, travelwear, sleepwear, furniture and sunglasses.

"Paul Frank is your friend" has always been the refreshing spiritual slogan of the product! Paul Frank, now 35 years old, leaves his signature on the products; special colors and handwork, presenting products that people can't put down. Like the early days when he was making guitar straps for the band and helping the company design a series of peripheral products, he still loves the Singer sewing machine that accompanied his success.

With the success of the big-mouthed monkey Julius in the market, Paul Frank created more animal-related cartoon characters. First, the giraffe Clancy joined the ranks, and the polar bear Issac was well-named. Skurvy also uses his skills to create a very cute impression on the skull.

Paul Frank used a sewing machine to make a gift for his friend Ryan Heuser. Ryan, who was originally handling corporate relations at Mossimo Company, changed his mind and chose to work in New York because of Paul Frank's gift. Porter Shores' own parking garage launched an unsuspecting future venture for $5,000.

"I trust Paul" - Ryan Heuser, 29, chairman and co-founder. "I knew he had real talent and I knew I could make his invention marketable," so he left the company he founded with his friend John Oswald, now 35, in 1997.

It was founded in 1997. At first, it was only in relatively special image stores, such as X-Large Store. Paul Frank merchandise can now be found in more than a thousand stores around the world, including large department stores such as Nordstrom, Bloomingdale's, Urban Outfitters, and Kitson in the United States, Colette in France, Harrods in London, and Beams in Japan. Authorized exclusive agents include Japan, Canada, Europe, Taiwan and Australia. In order to enhance the conscious image of the trademark, eight image flagship stores were expanded in Los Angeles, Newport Coast, San Francisco, New York, London, Tokyo, Osaka and Ginza. APE

Boldly playing Japanese trends must have started with BAPE. Without NIGO, everyone would not know Harajuku. Since the brand was founded in 1993, NIGO's popularity has never stopped, and it has become extremely popular recently! In addition, NIGO will also film a cameo in "LOST IN TRANSLATION", which was selected as one of the top 30 romantic movies in Tokyo. It seems that NIGO is suspected of attacking the film industry; NIGO also specially invited the popular NEPTUNES from the United States to be responsible for SAMPLING, together with BAPE SHOW mobilizes to produce the latest album NIGO(B)APE SOUNDS.

ANDRE, the top artist in the French graffiti world, held an exhibition titled "TOKYO LOVE GRAFFITI" at BAPE GALLERY to release the power of love; ANDRE is France's chief graffiti master and joined the street GRAFFITI world in 1985. I like to paint ghost-looking MR.A dolls on street signs, building exteriors, decoration shops, iron gates, etc. On the eve of Valentine's Day in 2001, ANDRE suddenly established the "LOVE GRAFFITI" organization. Just register your lover's name through the Internet, and ANDRE will help you send out a declaration of love on the streets of France, and will even help you take photos as a souvenir. This romantic graffiti world attracted NIGO's attention, and they decided to officially cooperate with ANDRE. In addition to continuing to invite ANDRE to be the designer of BAPY, they also held a "TOKYO LOVE GRAFFITI" event with ANDRE during Valentine's Day in 2004. "exhibition.

UNDERCOVER UNDERCOVER designer Jun Takahashi was born in Japan in 1969. He already had a strong interest in fashion design when he was in school. After studying fashion design at Bunka Fashion Institute in 1989, he worked in a fashion store in Shibuya until he joined A BATHING in 1993. APE's designer NIGO opened the NOWHERE store in Harajuku, which immediately made him famous!

Later in 1994, he collaborated with friends to create the clothing brand UNDERCOVER. In the same year, he founded the cooperative brand AFFA with the fashion godfather Hiroshi Fujiwara. Jun Takahashi and his brand UNDERCOVER have become the top names in Harajuku. UNDERCOVER's design not only focuses on men's clothing, but also has excellent women's clothing series!

VISVIM

VISVIM's rapid rise, and It is directly related to the fact that Hiroshi Fujiwara, the "godfather of Japanese fashion", has personally demonstrated his products on many occasions. It has become a law that anything Hiroshi Fujiwara wears will become a thing of hype among fashionistas. Whether it is FBT or the SKYNARD RING MOCCASIN launched in cooperation with FRAGMENT, they have received the support of this "godfather"; therefore, VISVIM has been able to successfully rise to the top and become a famous fashion brand.

In fact, the founder of VISVIM, designer HIROKI NAKAMURA, has always had a close relationship with Hiroshi Fujiwara and has collaborated many times. When Seiko Nakamura was working as a manager at GRAVIS, he had created a wave of craze for the brand. After establishing VISVIM on his own, he won the support of many friends and the products he sold were always successful.

VISVIM, established in 2000, not only received the support of Hiroshi Fujiwara, but also played many tricks. In addition to using functional materials (such as GORE-TEX) with simple designs, the most powerful trick is to re-integrate classic shoes with new elements and bring them back to life. For example, the famous DECOY DUCK BOOT is based on the classic leather boots of L.L.BEAN in the 1970s. The SKYNARD RING MOCCASIN launched today is also designed based on HERMES leather shoes. Taking the strengths of others, combining them with your own creativity, and creating unique works is VISVIM’s unique ability.

Excellent marketing strategies and friendly relationships with major fashion brands and fashionistas have also increased VISVIM's popularity. Although VISVIM has only been around for 5 years, it has cooperated with major well-known brands such as UNDEFEATED, ZUCCA, NEIGHBORHOOD, FRAGMENT, S.O.P.H and GOODENOUGH, and launched many shoes in the form of CROSSOVER. This also makes VISVIM's products quickly become a favorite among fashionistas.

In addition to various shoes, the current clothing series launched by VISVIM uses WORKER STYLE with OUTDOOR elements, including windbreakers made of GORE-TEX and washed jeans modeled on 501. The anticipated work stussy

supreme

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