Activity plan for supermarket Double 11 promotion planning

In order to effectively ensure the quality level of activities, we are usually required to formulate an activity plan in advance. The activity plan is a written plan for the activity, with clear content and clear steps. So have you learned about the activity plan? The following is the activity plan for supermarket Double 11 promotion planning that I have compiled for you (selected 5 articles). You are welcome to share it. Activity plan 1 for supermarket Double 11 promotion planning

Activity theme:

Low price storm, everyone is grabbing it (Dear, did you buy it?)

Activity Time:

November 9, 20xx - November 11, 20xx

Activity content:

●Event 1: 50% off for the ultimate carnival (20xx November 11, 20xx)

Starting from 10:00 on November 11, 20xx, the entire site will be sold at 50% off, and a low-price storm is sweeping the city!

(Note: Be sure to involve the entire audience in order to achieve a cluster effect.)

●Activity 2: Shopping with gifts and luck (November 9-November 11, 20xx)

During the event period, all customers who shop at XXXX with a single purchase amount of 11 yuan or more can participate in the lucky draw.

One first prize winner will receive a brand smartphone worth 1,111 yuan

Two second prize winners will receive a XX supermarket shopping card worth 111 yuan

Third prize A vacuum insulated cup worth NT$60 will be awarded to 6 people.

A vacuum insulated cup worth NT$60 will be awarded to 20 people in the fourth place. A rolling paper worth NT$30 will be awarded to 20 people in the fourth place.

A beautiful gift worth NT$2 will be awarded to 2,000 participants.

(Note: The lottery is an instant scratch card, and the gifts are presented in kind.)

●Activity: Double the sweetness of the festival for three people (November 20xx November 11th)

Get 2 lollipops for 1 yuan when you spend 11 yuan or more (2 yuan/piece, 200 copies)

2 boxes of chocolates for 11 yuan when you spend 111 yuan or more ( 25 yuan/box, 40 copies)

(Limited sweets, while supplies last.)

Estimated event costs:

1. Estimated lottery scratch cards The cost is 1,000 yuan, and the prize cost is 8,000 yuan, totaling 9,000 yuan.

2. Double sweet activity, the estimated cost of the activity is 1,500 yuan.

3. Poster and advertising expenses are 5,000 yuan.

The estimated overall cost of this event is 15,500 yuan.

(Note: The 7,000 yuan for the event can be shared by the merchants. The shared expenses will be negotiated and finalized with the merchants in the early stage of the event to facilitate the smooth development of the event.)

Promotion of the event:

1. For advertising, two issues of newspapers should be placed 3-5 days in advance.

2. Combine large-scale facade advertising with supermarket DM sheets to make it eye-catching and attract customers.

3. Use supermarket broadcasts and off-site promotions to increase publicity.

4. Use floor stickers, hanging flags and publicity signs, plus festive music to create a good event atmosphere. Activity plan 2 for supermarket Double 11 promotion planning

Activity time: March 10-15, 20xx

Activity theme: Love 3.15 Love connects thousands of families

Activity location: Shopping malls, comprehensive supermarkets

Subtitle: Pay attention to 3.15 complaints and make them reasonable and polite

Activity content:

1. "Five Excellent" supermarkets Solemn commitment

1. Elegant shopping environment: arrange major stores to create a lively store atmosphere and environment.

2. High-quality product quality: During the event, anyone who finds expired products or products with quality problems in the store will receive a small gift.

3. Excellent service quality: On March 15th, all customers who go to the supermarket to shop can go to the service desk to pick up a "Service Quality Award Survey Activity" form, fill it out and return it, and you will get It is best to use a "good mouth cup".

4. Special sale activities at good prices: During the event, a batch of special sales products (to ensure quality and quality) will be launched at ultra-low prices.

5. Generous promotion content: launch a batch of department stores and snacks for buy 3 get 1 free activities.

2. Supermarket integrity - interacting with you

1. Consumer law consultation: On the morning of March 15, the Municipal Consumers Association set up a consultation desk in front of the First Shopping Plaza , Promote relevant provisions of the Consumer Rights Protection Law to consumers, and accept and handle rights protection complaints on-site.

2. Please supervise: Recruit 50 consumer representatives in advance, hold an authorization ceremony in front of the First Shopping Plaza on the afternoon of March 15, hire them as supervisors of Jiayong Company, and be responsible for Jiayong Supermarkets are responsible for product quality supervision and regularly provide various rectification opinions and suggestions to the company. Based on the adoption value of the suggestions, Jiayong provides them with souvenirs worth 20-100 yuan.

3. Give back to consumers with sincerity

1. Your new clothes are mine

① "Farewell Winter" Clothing Sale: Anyone who purchases all at once Special offer for winter casual wear, suits, windbreakers, down jackets and cashmere sweaters. If you spend 80 yuan or more, you will get a pair of gloves or a fine scarf worth about 10 yuan. If you spend 120 yuan or more, you will get a pair of cotton slippers or a scarf worth about 30 yuan. Spend RMB 160 or more and receive a set of thermal underwear worth RMB 50. (The more you buy, the more you get, while supplies last)

② "Into Spring" new product sales: Anyone who purchases new spring clothing, casual clothing, and footwear from each brand at one time for RMB 120 or more will receive a gift worth RMB 10 A gift worth RMB 20 when you spend RMB 180 or more; a gift worth RMB 30 when you spend RMB 220 or more. (The more you buy, the more you get, while supplies last)

③Children’s clothing display and release: Organize children’s fashion shows in the Times Store and conduct high-quality children’s clothing shows to show innocence and fun and promote sales. Anyone who purchases the children's clothing worn by the model will receive a beautiful kite; those who purchase other children's clothing will also receive a beautiful gift. (The more you buy, the more you get, while supplies last)

2. Feed your stomach with delicious food in the Year of the Rooster

① Food area: A batch of snack foods are on sale at shocking prices.

②Fresh food area:

⑴Every one-time purchase of fresh food worth RMB 20 or more will receive 3 fresh eggs. (The more you buy, the more you get)

⑵Limited time special price of fruit is 1 yuan per catty. (On March 15th, 9:00-10:00 in the morning, 3:00-4:00 in the afternoon, 8:00-9:00 in the evening; each person can buy only 2 pounds)

IV. Special Planning:

Love Liubei Supermarket - Shopping is a gold rush in Liubei. Come to Liubei Supermarket and win a lucky prize: On March 15, 10 sets of computer printouts stamped with good use seals will be placed in different places in the supermarket. (Jiayong believes in trustworthy shopping). If you can find a complete set, you can go to the service desk to exchange for a prize worth 50 yuan. Activity plan 3 for supermarket Double 11 promotion planning

Event organizer: *** Youth League Henan Agricultural University Committee

Event organizer: Henan Agricultural University Youth Volunteers Association

1. Activity background:

College students will have some leftover items such as clothing, books, electronic products, etc. that are no longer used. There is nowhere to dispose of these items, and it is not appropriate to treat them as waste. At the same time, these items can also be used to meet the needs of students with poor financial conditions. College students are also responsible young people. Many college students hope to express their love by donating items they no longer use.

Under this situation, the development of Love Supermarket not only solves the above problems, but also allows for more formal operations.

2. Purpose of the activity:

By opening a charity supermarket, we can effectively dispose of the surplus items of college students that still have use value, promote the hard and simple life style of contemporary college students, and provide a platform for college students to dedicate their love.

3. Significance of the activity:

Through the organization of the Love Supermarket, the remaining items of school students that still have use value can be effectively utilized. By selling or donating these items, they can be used by more people to maximize their value and promote the hard and simple life style of college students. At the same time, it provides a platform for college students to dedicate love, spread love, and make the world full of love.

IV. Activity time:

Long-term

Five. The form of the activity:

Set up fixed activity locations and warehouses. The specific form of the activity is as follows:

(1) Business hours (tentative)

Monday to Friday 8:00~13:00 14:00~21:00

Saturday and Sunday 8:30~13:00 14:00~21:30

(Tuesday) Personnel Arrangement

1. Internal members of the association

2. Recruitment of volunteer workers

3. Staff regulations

a. Requirements: Love, enthusiasm, dedication

b. Abide by supermarket rules and do not take away or distribute supermarket items without permission

c. Take good care of all items in the supermarket

d , must have an excellent service attitude

(3) Goods area setting

1. Love area (donation area)

The items on the shelves are mainly donated by classmates , donated items must be at least 70% new, and we sell them at caring prices.

2. Love Consignment Area

The items on the shelves are mainly provided by students. A love consignment agreement is signed. The product provider sets the expected price. The Love Supermarket increases the expected price by 20 sell.

3. Cashier area

4. Small love box

Students can voluntarily put their change into the love box

5. Announcement Area

Post the donated items, detailed records of the income and expenditure of the Love Supermarket, and the supermarket’s management system on the wall to make it open and transparent. It also serves as a reminder area to remind students not to litter.

Six. Activity content

1. Promotional activity time: to be determined

2. Activity location: to be determined

3. Supermarket operation location: to be determined

4. Supermarket opening hours: on duty in units of five people in shifts

Monday to Friday 8:00~13:00 14:00~21:00

Saturday and Sunday 8: 30~13:0014:00~21:30

5. Introduction to supermarket management personnel: specific arrangements for the office

7. Publicity methods

1. Planning and publicity The department will produce a promotional board and place it at the event site, at least one week in advance.

2. Two posters were posted on the publicity board of Building 3 of the school headquarters and the Taoliyuan Comprehensive Building.

3. Two banners were hung at the event site and in the north of the engineering building three days in advance.

4. There are several proposals, some of which are posted in each dormitory building, and some of which are distributed on site.

5. Contact the school radio station, green company, school newspaper and other media groups to help promote the project.

6. Simultaneous publicity on the school magazine association website and blog.

7 Contact various voluntary societies to help promote and raise funds.

Eight. Activity process

(1) Preparatory stage

1. Obtained authorization from the school youth league committee

2. Apply for venues, tables and chairs, and prepare audio and other equipment;

3. The Ministry of Culture and Sports prepares the opening program;

4. Before the opening, all responsible personnel should arrive in advance and arrange on-site work

(2) Activity stage

1. Organize fund-raising (conducted simultaneously on campus and Taoliyuan)

2. Organize a charity sale (the event and fundraising are conducted at the same time, and the entire process is recorded and photographed). The division of labor is as follows:

a. Fundraising Team

b. Charity Bazaar

c. Flyer distribution personnel

d. Mobile personnel

e. Opinion Book

f. The Information Network Department takes photos and videos

(3) Supermarket operation

a. Select items suitable for sale as sources of goods, and price and sell them according to the corresponding pricing standards.

b. Sell or donate items that are not suitable for sale as scrap.

Profits from the event will be used for charity donations, and the specific flow of the fund will be announced on the bulletin board in a timely manner. Activity plan 4 for supermarket Double 11 promotion planning

1. Activity time: December 31 (Sunday) - January 3 (Wednesday) (4 days)

2. Event theme: Colorful New Year’s Day gift giving

Activity 1: Colorful New Year’s Day 20% off offer

Enjoy 20% off on all clothing and knitwear items. Down jackets, cosmetics, photography materials, digital products, and small home appliances are all on sale with 10% off.

Note: (Supermarkets, mobile phones, famous cigarettes and alcoholic beverages, gold and platinum, special offers, and discounted products are not included in the discount activities)

Activity 2: New Year’s Day Lantern Riddle Party-Guess the riddles and win prizes and have great fun

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During the event, New Century launched the "New Year's Day Lantern Riddle Street", where customers can buy and participate in the riddle guessing activity for free without shopping. The more you guess, the more you win.

How to receive the prize: Guess 5 correctly and receive a prize. Receive the prize at the main service desk (win a bottle of Coca-Cola for 4.99 yuan)

The purchasing department is responsible for organizing 500-1,000 gifts for the event.

Activity 3: Colorful New Year’s Day Supermarket Operation

Buy rice at ultra-low prices

During the event, supermarket rice is on sale at ultra-low prices, priced at 1.39 yuan per catty.

To win eggs by playing dice

For supermarket shopping, if a single receipt exceeds 38 yuan, you can use the computer receipt to cast dice once, and if you spend 76 yuan or more, you can cast dice twice. The number of points you cast shall prevail, and you will get eggs with the same number of points.

The planning department prepares a large die with a diameter of 800×800 (white and red letters)

The supermarket prepares eggs and participates in the event at the exit of the supermarket. Eggs delivered on site.

3. Atmosphere layout and advertising:

1. DM Post 10,000 sheets of 8 sheets, 2 pages, 4 pages will be printed and issued on the 28th.

2. 100,000 mobile text messages.

3. Advertisements on TV stations and meteorological bureaus.

4. Plan and prepare the content of the lantern riddles. Decorate Lantern Street (the Taitung Corridor on the first floor and the second floor)

5. The pillars at the elevator entrance on the second and third floors are decorated with photos of the event content if you spend 100 yuan or more

6. A2 advertising rack Support 10 movable panels (4 on the first floor, 2 on the second floor, 2 on the third floor, and 2 on the fourth floor)

7. The south door on the first floor is decorated with a New Year's Day atmosphere and 2 large event panels.

8. Linyi shipped and purchased 20 sets of water-filled flagpoles, made cloth flags, and placed them in front of the building to create an atmosphere

9. Make the supermarket exit, entrance and three-dimensional layout inside the supermarket for the Chinese New Year background suspension.

There is 1 supermarket exit, 1 supermarket entrance, 40 sets of photo hangings in the supermarket, and the cost of 2,000 yuan (photo, foam board, KT board production) has been paid. Activity plan 5 for supermarket Double 11 promotion planning

1. Purpose of the activity:

The fifth day of the fifth lunar month is the traditional Chinese festival - the Dragon Boat Festival, to celebrate the Dragon Boat Festival and commemorate Qu Yuan In order to preserve folk traditions, a number of promotional activities are specially held to celebrate the Dragon Boat Festival, with the purpose of "edutainment and entertainment"; and to give back to customers, hoping to increase the supermarket's popularity, attract crowds, and provide customers with a warm shopping place , and increase the turnover on event days, allowing customers to experience an unforgettable Dragon Boat Festival.

2. Event time: June x-day, 20xx

3. Event theme: Dragon Boat Festival delicious rice dumplings, happy shopping

4. Promotion methods:

1. "Dragon Boat Festival beautiful rice dumplings, free with purchase" activity

Activity content: During the Dragon Boat Festival activity, any one-time purchase of 38 yuan or more in this supermarket , you can go to the service center with your computer receipt to receive a beautiful rice dumpling for free. Each store is limited to 200 rice dumplings, while supplies last.

2. Product Special Sale

During the promotion period, rice dumplings and other festival-related products (such as rice wine, frozen food, beverages and other food, transparent soap, body wash, insecticidal water, Mosquito coils and other supplies) are on sale at special prices.

3. "XX Zong Guessing, Super Affordable Price"

1) Activity time: June x - x

2) Activity content: Every During the promotion period from June x to x, customers who make a one-time purchase of 18 yuan or more in the supermarket can participate in the "Guess the Pretty Rice Dumplings" activity with their computer receipts.

3) Activity method

Set up a promotion stand at the entrance of the supermarket or next to the freezer to sell rice dumplings from manufacturers that do not price or are difficult to distinguish, allowing customers to compete for rice dumpling brands and prices. Guess; the price of the goods confirmed by the purchasing department must be quite low, and sold to customers at prices that are unexpected by customers, so that customers can feel the real benefits and lay the foundation for the next step of sales after the holiday.

4. "Dragon Boat Festival in May, stimulate the rice dumpling making competition"

Operation steps: The purchasing department negotiates the rice dumpling materials - the materials are in place - event promotion - organize the competition;

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Participation prizes: get the rice dumplings made by yourself, the more you make, the more you get.

5. Related publicity

1. Flyer publicity: 40,000 copies of the first and second leaflets each, 40,000 copies of the third leaflet, an average of 1,800 copies per store

2. Off-site posters and on-site broadcast promotion.

VI. Expense Budget

1. "Dragon Boat Festival Beautiful Rice Dumplings, free with purchase" activity: limited to 200 beautiful rice dumplings x 3 days;

2 , "xx guess the delicious rice dumplings, super affordable price" activity: (the quantity and price are determined by the sponsor's promotion in each store);

3. "May Dragon Boat Festival, xx rice dumpling making competition" activity: rice dumplings in bulk 100 kilograms;

Other costs:

Decoration, balloons, banners, themed display accessories, an average of 300 yuan per store;

Total promotion cost: about 8,600 Yuan.