Some people always say that Toyota is overbearing. What kind of car is Toyota Overbearing?

Japanese Toyota has always had very good sales in China, and even ranks first in global car sales. In recent years, Toyota has gradually paid attention to the Chinese car market. In order to capture the Chinese auto market, Toyota has launched corresponding models domestically. Especially in 2017, Toyota not only updated domestic vehicles but also launched new models domestically, while keeping pace with overseas models.

Recently, I saw a meaningful news report on the Internet about (why Toyota Overbearing changed its name to today’s Toyota Prado). Speaking of this matter, let’s talk about the Toyota logo first. Toyota The bull-head car logo was officially used in 1990. The large oval in the logo represents the earth, and the two ovals in the middle are combined into a T to represent Toyota. It symbolizes Toyota's confidence and ambition in the future based on the future.

When Toyota Overbearing first entered the domestic market in 2003, because domestic consumers were not very familiar with the Toyota Overbearing model, sales have long been embarrassingly tepid, and those with a state-owned enterprise background In order to increase the sales and influence of Toyota Overbearing in China, FAW Toyota made an extremely stupid marketing plan to promote the brand of Toyota Overbearing.

The picture above is the plan that FAW Toyota made for the marketing of the Toyota Overbearing car. According to relevant media, the public relations department of FAW Toyota sent people to Beijing Marco Polo Bridge to shoot the Toyota Overbearing advertisement. From the advertisement above, you can see I saw a Toyota Tyrannosaurus walking on the road, and the lion on the roadside showed respect to the Toyota Tyrannosaurus. In order to increase the effect, the lion was processed with a P-picture, forcing the lion to salute the Toyota Tyrannosaurus, and An advertising slogan was added between the two lions: "You have to respect your dominance."

Not only that, but it also created an advertising slogan for the sales of Toyota Land Cruiser that is also harmful to the Chinese people. In the no-man’s land of Hoh Xil in our country, Toyota Land Cruiser towed a military Dongfeng truck forward. In order to gain sales and reputation in the country, Toyota Overbearing and Toyota Land Cruiser have completely trampled on the dignity of the Chinese people.

These two brainless marketing plans caused great dissatisfaction among the Chinese people at that time. In order to calm the dissatisfaction of the Chinese people, the names of Toyota Overbearing and Toyota Land Cruiser were changed, which is now Toyota Prado. Toyota Land Cruiser comes to reduce the harm to the Chinese people. I personally feel that no matter which car brand or industry it is, as long as it hurts the dignity of the Chinese people, it must be severely punished. It is depressing that such things still happen in companies with a state-owned enterprise background. Owned by FAW Toyota, we hope that this kind of thing will never happen again in the future.