What are the development prospects of short videos?

Short video is a major emerging online audio-visual industry in recent years. Currently, short video platforms are exploring more diversified and deeper business monetization models. The scale of short video users, netizen usage rate and market size have remained stable in recent years. Continued growth trend.

Short video is in the period of exploring new business models

As one of the new online audio-visual industry segments, short video has developed rapidly in recent years. Up to now, my country's short video industry has gone through four stages, namely the momentum building period, the transformation period, the explosion period and the exploration of new business models. We are currently exploring more diversified and deeper business monetization models.

Short videos attract new netizens to join, and the user scale and usage rate continue to grow

Short videos have the characteristics of "various categories, all-inclusive, short and concise, and simple expressions" to attract new netizens to join. According to survey data, the number one online audio-visual application used by new netizens when they first came online was short video, and this proportion increased by about 5% compared with June 2020.

According to the latest data released by CNNIC, the number of short video users in my country continued to grow from 2018 to 2020. In the first quarter of 2020, the epidemic "stay at home" has led to a strong growth in the number of short video users. In March 2020, the number of short video users increased by 19.29% compared with the number of short video users in 2019. As of the end of 2020, the number of short video users in my country has reached 873 million.

Moreover, the usage rate of short video netizens has continued to increase in recent years. As of the end of 2020, the usage rate of short video netizens reached 88.3.

The market size exceeded 200 billion yuan

While the number of users continues to grow, various short video platforms in my country are also actively exploring more diversified and deeper business monetization models, such as Douyin has opened product showcases and introduced more KOL live broadcasts to bring goods. China's short video market continues to grow. In 2020, the market size of my country's short video industry has exceeded 200 billion yuan.

——The above data refers to the "China Short Video Industry Market Prospects Forecast and Investment Strategic Planning Analysis Report" by the Qianzhan Industry Research Institute