Handbook of Growth Hackers-How to Use Data to Drive Explosive Growth

The handbook of growth hackers: how to drive explosive growth with data summarizes the advanced practical experience of growth at home and abroad, and is the first e-book to systematically introduce the ability of growth hackers.

Starting a business is not easy. Three quarters of the enterprises invested by American venture capital companies eventually died. The probability of successful Internet entrepreneurship is lower than110. Failure is the norm, success is accidental. One kind of people is particularly important in start-ups. They are called "growth hackers". They use data to drive marketing, use the market to guide products, and use technical means to achieve growth goals. Understand technology and user psychology, be good at creation, bypass restrictions, and solve the early growth problem of entrepreneurial products at low cost.

Acquiring users, stimulating activities, improving retention rate, increasing income and spreading recommendations are their indicators.

Without data, there is no comparison, and there is no progress for a long time. The road to success will not be smooth sailing, and there are often no solutions in the market. They should figure it out by themselves. The whole process is boring, which requires constant testing, improvement, learning and testing, and requires sufficient perseverance and pressure resistance. Measure the impact of every detail on the overall situation. Such as load speed. On the one hand, carefully analyze whether your own ideas are feasible, on the other hand, put forward the scheme conception of the problem in an unconstrained manner.

Increase the hacker's mentality:

Enthusiasm: Interest is the best teacher. Without external assistance and ready-made solutions, only enthusiasm can drive us to continue our cause.

2. Clever: Know how to filter the information noise and interference of the Internet, and obtain useful and desired knowledge efficiently.

3. Curiosity: Get information from a lot of messy data and find essential problems.

4. Resources: Good growth In addition to obtaining resources from the Internet, hackers also have the ability to obtain information through various channels.

5. Influence: He can influence others, not only as a listener, but also as an excellent speaker.

6. Open mind: If you like it, others may not like it. Be good at listening to other people's opinions.

7. Inner strength: failure is the norm. A strong heart is the most basic quality.

8, a little obsessive-compulsive: in the case of being able to achieve the naming goal, grasp the big and put the small, and control the details.