Skills of optimizing the title of English seo website

Skills of optimizing the title of English seo website

With the rapid growth of Internet information, search engines are playing an increasingly important role in the minds of netizens, and more and more netizens use search engines to find the information they need. Below, I have compiled the skills of optimizing the title of English seo website for you. Welcome to read, I hope it will help you! For more information, please continue to pay attention to our fresh graduates training network.

1. Use a unique title for each page.

Many websites use the same page title for different pages, which is very undesirable. Setting specific keywords on each page will help you maximize the exposure of your website.

Be sure to optimize the title of your website and ensure that every page on the website has a unique title.

2. Reasonably embed keywords in phrases.

It is much better to present keywords in the form of phrases than to use keywords directly. For example,? How do women under 35 lose weight? Not just keywords? Lose weight? More effective. This will help you get more specific and targeted search traffic.

In addition, it can also reduce the possibility that Google thinks you abuse keywords. You know, the punishment for keyword stacking is still very severe.

3, the use of promotional titles.

Try using it? How to lose weight quickly? Or? How to lose weight in a few weeks? Not just? How to lose weight? These words sound more positive and attract more attention. This will help attract readers' attention and help Google locate your ranking.

Google will consider the needs of users when judging the ranking of a keyword. When users click through a keyword to enter your website higher than other websites with the same external conditions, Google has no reason not to rank your website first. If not, it's Google's fault. The more clicks, the better the website ranking.

4. Put your main keywords in front.

It is better to put the most important keywords at the beginning than at the end. So the more important the keyword, the higher it is. Secondly, let it stay in a cool place in the back.

5. Use separators? |? Or a hyphen? -? Separated keyword

If you need to use multiple keywords to optimize your title tag, please use the delimiter? |? Or a hyphen? -? Separate them. For example,? Lose weight | Low calorie food? Don't confuse your keywords.

6. Specify abbreviations

If people can search your website by abbreviation, make sure it can be included in your title tag. For example,? A better bureau of commerce? , can you write? Better Bureau of Commerce (BBB)? .

7. Use numbers to get clicks

One of the effective ways to get more people to click on the content of your website is to implant numbers in the title of your website. For example,? Wedding dress shop 20 12? Or? Cheap boots UK 20 12? , and so on.

8. Home page format: website name+slogan

Your home page should be your website name or brand name, plus your slogan, a hyphen or separator. For example,? Lose weight easily | Lose weight in 60 days or less? .

9. Content page format: keyword+website name

All other pages on your website should follow the format of keyword phrases first, then the website name, and finally the hyphen or separator. For example,? 12 The secret of building perfect abdominal muscles | Lose weight easily?

10, bogey: words that slow down reading.

There are several words to pay special attention to when optimizing English, and try to avoid writing them in the title. These words include like? It? Or? Because? Or? Is it? Because these words are not only ineffective, but also slow down the reading speed of users. At the same time, it will take up space, because the number of words in the topic is limited. For example: use? Reduce fat, reduce calories? Replace? Fats are bad because they increase calories? .

1 1. Avoid: keyword stacking.

We all know the harm of keyword accumulation. Usually, you can try one or two keywords on a page. Too many keywords are cumbersome and can't achieve the expected results.

12, avoid: long title

Your title had better not exceed 69 characters. If it is longer than 69 characters, Google will use ellipsis (. . . ) instead, then the part you omitted is useless.

13, avoiding: rewriting keywords.

Don't rewrite a keyword, even if you think it means the same thing. For example, heels and pumps both mean high heels, while heels are usually used abroad. If you are smart enough to use pump as the key word, congratulations on your tragedy. You need to optimize the words that users will search for to get the maximum possible traffic.

14, avoiding: special characters

People rarely use special characters to search. Some characters will be displayed as garbled on browsers and Google. Please try to avoid using them if possible.

15, avoid: comma and period.

Commas and periods will not only slow down the reading speed of titles, but also make people feel uncomfortable. According to statistics, titles with periods or commas are much smaller than those without periods or commas. Even if it doesn't conform to grammatical habits, don't use it rashly.

The above tips and suggestions are only applicable to Google seo, please use them with caution in other search engines.

The way of foreign trade seo is dead, but people are alive. I hope these can make everyone's ideas suddenly clear, and the key to SEO can't be confined to the local area.

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