Coca-Cola’s new summer product "Low Calorie Meme" is low in calories and less burdensome

Summer is gradually approaching and the peak season for the beverage industry is about to begin. The Coca-Cola Company has taken a look at consumers' demand for beverages in summer and launched two heavyweight new products, "Meliguo" low-calorie orange juice. beverages and "AQUARIUS" sports drinks, hoping to give consumers more choices in the hot summer.

"Meliguo", the world's number one selling juice brand, has seen the trend of Taiwanese consumers' demand for low-calorie drinks and specially launched a low-calorie orange juice drink, which not only smells sweet like oranges The smell, coupled with the unique large sunny pulp of "Meliguo", in addition to having a rich taste when drinking, what is even more surprising is that "Meliguo" low-calorie orange juice drink has less than 100 calories per bottle Card allows everyone to have a new low-calorie option when choosing delicious fruit juice drinks, allowing them to drink whatever they want with ease.

Another new product, "AQUARIUS Sports Element" sports drink, is launched for consumers who love sports and pay attention to sports performance. The chance of sweating increases greatly in hot summer. In fact, when sweating, the body loses more than just water, because sweat also contains electrolytes. The newly launched "AQUARIUS" sports drink has a light aroma of grapefruit and specially adds ION4 advanced electrolyte supplement system, which can quickly replenish water and eliminate the four main electrolytes magnesium, sodium, calcium and potassium lost through sweating.

"AQUARIUS" sports drink is deeply loved by Japanese consumers. It has been the most consumed sports drink brand in Japan for eight consecutive years since 2004, and is the only sports drink brand designated for the Olympic Games in Taiwan. This time, in conjunction with the launch of new products, transnational Olympic sports stars have been specially invited to serve as spokespersons, hoping that these Olympic sports stars can convey the brand spirit. This launch launches three Olympic commemorative edition packaging with the athletes' beliefs, including "I can do it!" (Servant) by "Japanese Frog King" Kitajima Kosuke, and "I insist on not giving up" by Taekwondo beauty Yang Shujun. and "I Want to Go Beyond Again" by pool boy Zhuang Zhiyuan. Li Ruixian, marketing manager of Coca-Cola Taiwan Branch, said: "We feel that such a shocking sentence is not only for athletes to hone themselves as they head towards the Olympics, but also to inspire ordinary people to face the challenges of daily life!"

" During the launch of "Meliguo" low-calorie orange juice drink and "AQUARIUS" sports drink, in addition to TV commercials and online activities, large-scale experiential tasting activities will be launched to give the public the opportunity to actually drink the new products. In addition, early adopter prices will be launched in different channels, allowing everyone to maintain a light feeling, replenish lost moisture, and welcome the summer together.

Subscribe to the Healthy Love Live audio and video channel to read health knowledge more easily. Join and pay attention to your health every day! LINE＠ ID: @ ： /lohas/article/3328/Coca-Cola’s new summer product, low-calorie melon, has low calories and less burden. Keywords: juice, Coca-Cola, low-calorie, sports drink