Propaganda slogan of rural electric vehicles going to the countryside

First, infrastructure such as charging piles is accelerated, and rural charging is more convenient!

In the impression of many people, there are many rural areas, and every family can install charging piles. It should be convenient to use new energy vehicles. But this is only half right.

Because it is convenient to charge at home, it does not mean that it is convenient to travel. Due to the imperfect charging facilities in rural areas, the convenience of using new energy vehicles is greatly reduced.

Therefore, the "Implementation Opinions on Accelerating the Construction of Charging Infrastructure to Better Support New Energy Vehicles to the Countryside and Rural Revitalization" emphasizes "accelerating the realization of' county full coverage' and' township full coverage' of regional charging stations suitable for using new energy vehicles." For consumers, the biggest concern about buying new energy vehicles is undoubtedly the charging problem. Especially for pure electric vehicles, charging piles can be used to ensure daily use. At present, the lack of rural charging infrastructure restricts the release of consumption potential. Solving this problem can accelerate the popularization of new energy vehicles.

Second, build a new energy vehicle suitable for rural areas!

The demand for vehicles in urban and rural areas is different, and it is also necessary for automobile manufacturers to build different models according to local conditions, especially the road conditions and the practicality of vehicles must be given priority.

For example, vehicles for transporting goods are more popular in rural areas, and it is common to transport some agricultural products or farm tools. Because they prefer to start with practical and economical vehicles, such as new energy micro-surface, micro-card, light truck and other models. Including the lack of new energy pickup trucks, it is expected that there will be a good living space in rural areas. And those models with cool appearance but low chassis or obvious cross-border style are much less attractive to rural consumers.

In addition, the cruising range of Wuling Hong Guang MINI EV, Zero Run T03 and BYD Seagull is short, but the pure electric vehicles with affordable price and convenient use will still be the mainstream scooters.

Third, the price is close to the people, and the discount is the key!

Different from the consumption structure of first-and second-tier cities, the consumption prospect of high-end new energy vehicles with a price of 300,000-500,000 yuan in rural areas is relatively average. For most ordinary people, tens of thousands to 200,000 yuan of new energy vehicles are more attractive, which can be seen from the popularity of Wuling Hong Guang MINI EV. Therefore, car companies need to pay attention to the real demand of the sinking market, instead of raising the average price of bicycles and rushing to the high-end market.

And for after-sales service, new energy vehicle companies can carry out free "battery physical examination" activities and provide rural emergency rescue services within three years. As we all know, people have more concerns about buying new energy vehicles, and they need all-round protection from battery attenuation, battery safety, and three-electricity warranty.