Are there any original museum cultural and creative products? Introduce the design basis and marketing method, preferably with pictures?

This is true.

Let me introduce to you the (1) bookmarks of our "Sikong Souvenirs" series of cultural and creative products of China Water Conservancy Museum

Bookmark renderings

The picture above is Expanded renderings of the completed design.

Let’s sort out the design logic first.

First of all, the China Water Conservancy Museum is a museum of the water conservancy industry. Water conservancy governance is not a national management function that appeared after the founding of New China. The earliest water conservancy control can be traced back to the slave society and the period of Dayu. It is not a myth that the world-famous Dayu controlled floods and passed through his house three times without entering. Throughout history, it was Dayu's father who pioneered flood control, and it was Yu who completed the great cause of flood control. Therefore, Dayu is very suitable as an industry representative and mascot. Our design idea first determines the first element, the protagonist - Dayu, and his familiar label "three times without entering the house"

Detailed design draft of bookmark cover

Secondly, is there a clear functional official title for water control? The answer is yes.

Sikong is an ancient Chinese official name. He was placed at the beginning of the Western Zhou Dynasty. His position was the Three Dukes, which was equivalent to the Six Ministers. He was also called the Five Officials together with Sima, Sikou, Sushi, and Situ. He was in charge of water conservancy and construction matters. All the bronze inscriptions were assigned to him as a workman. It was placed during the Spring and Autumn Period and the Warring States Period.

Confucius once served as Sikong who was passing by.

Shun once granted Yu the title of Sikong to control floods.

From this piece of information, we can easily see that the earliest water conservancy official was named Sikong. This is the origin of the name of this set of cultural and creative products "Sikong Souvenirs". The determining factor for the second choice - the naming principle brings Sikong with you. Souvenirs mean souvenirs. It’s called “Sikong Souvenir”

Come back, then, is there a work execution standard for the official position of Si Kong? In the words of modern HR, if you want to get a job, is there a job description? Ha ha. Don't tell me, history is silent but never buried. The ancient "job description" was not only clear, but also elegant. A few words, simple and clear.

Let’s look at the big picture. Originally published in "Guanzi · Li Zheng": "Determine the floods, clear the ditches, repair barriers and prevent water, and install the water storage, so that even if there is excessive water in the season, it will not harm the grain. Even if there is a severe drought in the year, something will be harvested and it will be empty." It’s something.”

The water conservancy department’s responsibilities clearly explain what to do and how to do it, as a national institution, what to do for the people. Aren’t the contents of the entire museum’s exhibitions centered around the recording and research of these histories, actions, and achievements by time and river basin?

Okay, then the three selection factors are determined—Sikong’s responsibility.

We printed it on the back cover and engraved it on the bookmark. Each bookmark corresponds to a responsibility.

The products reflect functions, deepen communication with visitors, and serve as a link of transmission. It is also a direction that industry museums need to promote and deepen their mass base.

Can cultural and creative products only have ancient culture and cause a stir?

Fourth point, I think that spiritual refinement cannot just allow people to stand and watch from a high place, but also has something that can be used on the ground, can be easily used, and can be linked to the user. What is this?

Nature is the spirit of water culture and water management culture. The spirit is immortal and will last forever. Everyone can use it and be inspired.

So element four is the ancient calligraphy character "water" that represents water culture

Element five: Ups and downs without giving up, you can overcome thorns and thorns.

The intention is obvious: please take a look at how the ancient sages fought against heaven and earth, and were brave and resourceful. Use it to accompany you and encourage you. You can open roads and build bridges over mountains and rivers, and you will be invincible~

Due to space limitations, we will not talk about marketing for now~

Attached is this volume from the series of products:

I am brother Dayu, the spokesperson for the image and cultural and creative products of the China Water Conservancy Museum.

Behind me is a professional design team.

Culture and creativity is never just about posting beautiful pictures,