Appreciation, characteristics and key points of outdoor advertising light box

Nowadays, there are various types of advertisements, such as TV advertisements, Internet advertisements and outdoor advertisements. And every advertisement has countless forms. For example, there are traditional video clips in TV advertisements, and now there are TV series embedded advertisements; Internet advertising forms include company website promotion; Outdoor advertising has the most diverse forms, including paper leaflets, led lights and light box advertisements. Today, Bian Xiao introduced the main points of outdoor light box advertising and some light box advertising pictures recommended by Bian Xiao.

Characteristics of outdoor light box advertising

1, appearance, light and thin. The light box can be as thin as 2 cm and the lightest is 0.5 kg.

2. Light box panels save 70% energy on average, which is more energy-saving than traditional light boxes. International lighting technology leader, more concentrated light, more energy-saving.

3, the unique anti-flicker light box function, prolong the life of the bulb, because there are many surface light sources and the light intensity is large.

4. The line changing light source is more uniform, soft and visually comfortable.

5, immersive natural light color, visual image is more vivid and more significant.

6. The high-tech design of light guide plate technology, and the result is comparable with the LCD screen of notebook computer.

7, transmission characteristics make full use of the backlight of the material, and the light transmission of the release rate is more uniform and natural.

8. It is more convenient and faster to change the design quickly. Uses: Widely used in shopping malls, supermarkets, banks, shops, hotels, restaurants, restaurants, airport terminals, subway stations, wedding photo studios, exhibitions, engineering and other industries.

Main points of outdoor light box advertising production

1. Light box design: The size, color and font of light boxes should be arranged according to the design requirements, and the changes of pictures and texts should be placed horizontally and vertically. In addition, it also depends on the bracket made on the installation site. Calculate and search the size, font and color of each word based on the design.

2. Light box keel: generally hexahedron. Material: 20×20 or 30×30.

3. Angle iron: Conditional processing, unconditional external processing.

4. Wood: 2×2 cm square nail rack.

5. Blanking: four pieces are long and four pieces are wide, and both length and width are negative 0.5cm = wood length. Saw 2× 1 tenons at both ends, paste them with white latex and nail them firmly. Thickness dimension minus two material thicknesses +0.5= thickness length. Then coat it with white latex and nail it. Aluminum material: aluminum alloy material for floor cabinets, with the same height, width and length. See it at a 45-degree angle and connect it with a plug-in.

6. Lighting: Generally, two or three fluorescent tubes are used. 40W 1.2 long lamp tube with 1.3m light box. The 30W lamp tube is 0.9 meters long, and is used for light boxes over 1. 1 meter. The thickness is generally 20-25 cm. Therefore, when negotiating with customers, we must consider the material saving of organic board (specification: 1830× 1200mm) and the length of fluorescent tubes. When installing, install the lamp holder and ignition lamp with screws at both ends of the lamp holder, and the ballast will be placed beside it. It is best to stick the ignition lamp with adhesive tape after the trial combustion. The power cord is connected according to the ballast circuit, and the wires are laid with thick wires along the 0.7mm and 0.8mm of the wooden frame according to the schematic diagram of the fluorescent lamp ballast.

7. Light box panel: mostly white background, divided into milky white and magnetic white plexiglass. Generally, I like to use a magnetic whiteboard: first, the surface of a white magnetic board is white; Second, scraps can be used to process small print, otherwise you can't use milky white paste, red on the red background and blue on the blue background, you can't make a benzene board, and you can see glue marks. Cut the board of the light box with a hook knife, and the length and width are 2-3mm smaller than the wooden frame.

8. Upper plate: When nailing a small nail (15mm), drill a small hole with an electric drill first, otherwise the hard nail will crack. Just nail on the edge of 5mm and nail three or four nails more than one meter long. Only four nails can be nailed to the 20 mm wide side plate. Drill holes in the side to get the wires out.

9. Aluminum bar: 20×20mm aluminum angle iron is used, and the length and width are 2mm larger than the top plexiglass. The aluminum corner head is sawed at a 45-degree angle, and all the screws are nailed on the 20 mm thick side, including the regular script on the front. People can't see the nails.

10. Paste organic characters: arrange the characters on the light box according to the design, check them gently, straighten them, and then paste them with plexiglass glue. There are two kinds of sticking methods, one is to stick the organic glue on it, and the other is to suck the organic glue with a medical needle and gently inject it into the edge. The second one is better than the first one. Check whether there are any typos, missing words or inverted words, and check whether each word is glued tightly and whether there are any missing words.

1 1. Cleaning: Use a small piece of clean cloth, dip it in some water, and then squeeze some toothpaste to rub evenly. After even rubbing, dip a cloth in some water and wipe it on a large area. Water is not easy, cloth is wet.

12. Work sequence of light box installation: design support-blanking-welding and press-fitting-fixing-installing light box.

Outdoor light box advertisements are actually very common in our lives, such as parks, shopping malls, bus stop signs and so on. Its main feature is bright, which stimulates people's eyes and can meet the requirements of wide advertisements. In addition, outdoor light box advertising is durable and can be used for a long time, which can effectively reduce the investment in advertising fees of the company. Moreover, the maintenance of outdoor light box advertising is simple and the maintenance cost is relatively low, which is more advantageous than other major advertising forms.

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