How to Develop and Innovate Wenchuang Products

Wenchuang products have become a hot word, and various tourist attractions and libraries are constantly updating their own Wenchuang products. Even the major museums in China have embarked on the road of designing their own cultural and creative products. So how do Wenchuang products develop and innovate? The design of Wenchuang products should follow the principles of practicality, innovation, uniqueness and portability to make Wenchuang products more popular. The following is a detailed analysis of the design characteristics of the Forbidden City Wenchuang products, from which we can learn how to develop innovative Wenchuang products. First, the design characteristics of the Forbidden City cultural and creative products

The Forbidden City created a fire, not only because of the big IP of the Forbidden City, but also because of its cultural and creative product design itself. The design concept of the Forbidden City Wenchuang products has the following points:

1, not simply copying and collecting, but studying the information and life needs that people need today;

2. Excavate the connotation of the collection, find the connection point with today's social life, and influence people's lives with culture;

3. Keep tracking, use advanced scientific and technological means, and pursue unlimited communication skills.

Second, the design principles of the Forbidden City cultural and creative products

1, practical principle

The cultural and creative products of the Forbidden City are usually commemorative products, but if the products themselves are not practical, it is difficult to arouse the buzz of consumers, and even if they are bought home, they are idle in the corner. But if the product itself has a strong use value, it can be used in daily life, such as pens, USB flash drives, mouse pads and so on. , it will be very easy to integrate into users' lives and achieve the role of spreading culture.

2, the principle of innovation

Innovation is an important principle in product design and development. Innovation and development can continuously inject new vitality into the development of products, and it is also the integration of traditional culture and fashion culture. The cultural and creative products of the Forbidden City are rooted in the culture of the Forbidden City, incorporating fashion elements and technological elements to meet the needs of consumers. Products that combine traditional technology with high technology are more likely to attract consumers' attention and stimulate consumers' desire to buy.

3, the principle of characteristics

The design and development of cultural and creative products must combine the regional cultural characteristics, and apply the cultural symbols and cultural connotations of the Palace Museum to the design, which is a reinterpretation of China's traditional excellent handicrafts. Its products must dig deep into the unique Forbidden City culture and combine it to stimulate consumers' desire for consumption.

4, the principle of portability

Most of the cultural and creative products in the Forbidden City are purchased during sightseeing, so portability has become an important factor affecting the purchase. Lightweight and portable cultural and creative products can obviously arouse consumers' desire to buy, and can also meet the needs of consumers for long-distance carrying.

Third, the design elements of the Forbidden City cultural and creative products

1, cultural elements

Cultural elements are the main design elements in the development and design of cultural and creative products. Wenchuang products are mainly developed and designed on the basis of cultural connotation, cultural symbols and cultural characteristics, which extend people's cultural feelings gained in museums into their daily lives in tangible forms, so that people can have a deeper understanding of the cultural connotation of the Forbidden City.

2. Formal elements

Form can give people the most intuitive visual and tactile feelings. Wenchuang product design is mainly extracted from traditional buildings, costumes, utensils, paintings and other items, drawing on its formal elements such as modeling, ornamentation, materials and colors, and applying them to product design, combining the aesthetic value of traditional culture with modern practical utensils to spread the connotation of the Forbidden City culture.

3. Functional elements

Functional elements mainly include educational function, practical function, aesthetic function and entertainment function, which are the basis of design. As a derivative of the Palace Museum, Wenchuang products are bound to have the educational function of spreading the cultural connotation of the Palace Museum, and at the same time convey the traditional aesthetic value. The practical function and entertainment function of the products are important factors to attract consumers to buy. Therefore, functional elements are important elements in the design of cultural and creative products.

Fourth, how to develop innovative cultural and creative products?

1. Wenchuang products should focus on meeting the cultural needs of consumers, and the development of Wenchuang products should take the interests of consumers as the starting point.

2. Develop cultural and creative products purposefully and in a planned way, and do not blindly pursue quantity.

3. Establish a creative team with innovative ability and spirit to improve product quality.

4. Pay attention to the cultivation and selection of talents for cultural and creative product development, and establish a comprehensive talents team with solid professional foundation, keen market sense and good operation and management.

5. Pay attention to the integrity of the industrial chain, follow the principle of mutual benefit and win-win, and choose partners.