What is the business scope of tea culture company?

Many people take a fancy to the development prospect of tea culture and want to open a tea culture company. What are the business scopes of tea culture companies? The following is the business scope of the tea culture company I have carefully arranged for you. Let's have a look.

Business scope of tea culture company

Business philosophy

1, XXX deals in natural, environmentally friendly, green and healthy Pu 'er tea;

2.XXX's excellent management values and harmonious and rich cultural concepts;

3.XXX runs a leisurely, happy and warm lifestyle;

4.XXX management platform for the creation of outstanding leaders.

(1) XXX's greatest wish is to contribute to human health.

(2) Revitalize tea culture and drive tea farmers to get rich.

(3) Standardize the Pu 'er tea market and put forward Pu 'er tea standards; Enhance the value of Pu 'er tea; Establish the leading brand of Yunnan Pu 'er tea and build the carrier of Yunnan Pu 'er tea.

(IV) Company's business philosophy: quality first, customer first, integrity first.

The core spirit of the company: adhering to the traditional century-old quality, following the principles of tradition, inheritance and inheritance, adhering to the production law of green ecology and traditional health, taking the production and operation of natural ecology as the goal, and creating a green tradition and authentic Tieguanyin.

Corporate culture: adhering to the humanistic thought of tradition, century-old quality and the integration of tea and people, we will build corporate culture, enhance the spiritual quality of employees with the basic morality of China tea ceremony, and build a Yin Wei team that is United, cooperative, dedicated and loves the company. Advocate a natural, elegant, harmonious and high-grade tea drinking culture.

(5) Our values: We are committed to promoting natural, elegant, harmonious and high-grade tea props and advocating an elegant attitude towards life, thus improving people's spiritual life quality.

(VI) Our corporate culture: gratitude, service, dedication and responsibility.

(7) Core values: I work, I am happy, I am dedicated and I am dedicated.

(viii) Cultural concept: gratitude and praise for service return.

(9) Work concept: independent and spontaneous innovation, pursuit of Excellence.

Behavior concept: efficient and rigorous sense of team responsibility

Team concept: communication, assistance, interaction and harmony.

Service concept: your satisfaction, our happiness.

Business philosophy: * * Work hard and succeed together.

Market concept: identify with mutual benefit, common prosperity and common prosperity.

Management philosophy: rules without contract

(10) The development goal is to become a high-end brand of tea culture props in China, with world fame and reputation.

Fourth, the company's business philosophy: quality first, customer first, integrity first.

5. Core spirit of the company: adhere to the century-old quality of tradition, follow the principles of tradition, inheritance and inheritance, adhere to the production law of green ecology and traditional health, and take the production and operation of natural ecology as the goal to create a green tradition and authentic Tieguanyin.

6. Corporate culture: adhering to the humanistic thought of tradition, century-old quality and the integration of tea and people, we will build corporate culture, enhance the spiritual quality of employees with the basic morality of harmony, tranquility, elegance and truthfulness of China Tea Ceremony, and build a Yin Wei team that is United, cooperative, dedicated and loves the company.

Scientific management, unique technology, excellent quality, thoughtful service, high quality and low price? famous

Verb (abbreviation for verb):? Integrity management, high quality and low price, unchanged for a hundred years? Principle; With what? Quality and efficiency? How is the service attitude? Primitive origin? According to the product characteristics, organically integrate into modern popular elements, constantly enrich the product connotation, and strive to build first-class products.

6. Determined to be a gentleman in tea? Ren? As the foundation of the body; With what? And then what? For the way of management, spread Confucian tea culture in all directions. The main teas are Wuyi Rock Tea-Dahongpao, Black Tea-Zhengshan and Tieguanyin.

Brand positioning: inheriting Confucian tea ceremony and promoting Chinese culture.

Eight, the brand slogan: self-cultivation, family, family.

Corporate philosophy: Benevolence is the foundation and harmony is the way of management. Enterprise goal: to build the first chain brand of Confucian tea culture in China? Independent innovation? 、? Self-employed, here? Independent brand? , hold on? Inner is our pursuit? . A cup of tea, a wisp of love thread, the national famous tea expresses its sincere service with tea, which is widely appreciated by consumers and praised by consumers. Good tea is not expensive Call on brands to continue to conquer the market.

Communication mode of tea culture

1, strengthen the construction of tourist tea gardens. Tourist tea garden is a kind of tea garden for tourists to visit, browse and spend their holidays. Tea gardens should have considerable scenery, tea to drink and tea to buy. Under the guidance of ecology and economics, the economic, ecological and social benefits of tea should be unified, and tea resources should be further developed in depth and in many ways to get rid of the traditional single tea production model.

2. Make every effort to create tea culture souvenirs to attract tourists. Compared with ordinary souvenirs, its use value, collection value and appreciation value should be highlighted. Let visitors deeply feel the cultural atmosphere of the enterprise.

3. Establish a tea culture leisure village. The tea culture village can be located in a place with elegant environment, preferably near mountains and rivers, with tea history museum, teahouse, tea tasting room, tea set room, poetry and painting appreciation room and various tea set shops. , conditional can open a tea wholesale distribution center.

4. Increase the knowledge education of youth tea. Establish a tea education base for primary and middle school students and even college students to learn tea art and understand China tea culture.

5, open * * * relationship activities. What is the difference between the communication of public relations and other communication in purpose and skill? Spread, create momentum, shape image and create intangible assets? . Ingeniously apply its unique function to tea art planning.

Business scope of cultural companies

1, cultural and artistic exchange planning, stage art modeling planning, corporate image planning, conference services, exhibition services, design and production of various advertisements.

2. Cultural and artistic exchange planning (except intermediary), stage art modeling planning, corporate image planning, marketing planning, enterprise management consulting, business information consulting, graphic design and production, conference services, exhibition services, etiquette services, photography services, sales of clothing, shoes and hats, furniture, toys, daily necessities, wood products and plastic products. (If administrative license is involved, it shall be operated with the license).

3. Design, produce, represent and publish all kinds of advertisements, plan cultural and artistic exchanges (except intermediaries), conference services, exhibition services, graphic design and production, and sell toys, craft gifts and electronic products.