What is VI design?

Zhonghui design (professional VI design company):

VI design refers to visual identity design, also known as brand image design. It is a design way to convey the identity of a company or brand through visual elements. VI design includes the company logo, fonts, colors, patterns, pictures, slogans and other elements, which together form a unique visual system to ensure the identifiability and differentiation of the brand.

The purpose of VI design is to establish a clear, unified and impressive brand image, so that consumers can distinguish the brand from many competitors and leave a long-lasting memory impression in their minds. Therefore, VI design must consider brand positioning, target audience, cultural background and other factors to ensure that it conforms to the brand's style and values.

VI design can be applied in many aspects, such as logo design, website design, advertising, product packaging and so on. One of the most important is logo design, because logo is the core of brand image and the first brand element that consumers see in stores, streets or online. Therefore, the logo design must be simple, easy to identify and remember, consistent with the brand's voice and positioning.

In a word, VI design is an important brand marketing strategy, which can help enterprises build a strong brand image and increase consumers' awareness and loyalty to the brand.

Zhonghui Design Original VI Design Works