Investigation report on nonstandard words used in advertising signs, televisions, books and newspapers.

First, I didn't mean to make a mistake (typo in quotation marks)

1, at the entrance of the hotel: "copy" the rice.

2, at the garage door: tire repair "flushing"

3. At the door of the retail store: "Sold separately"

4. Furniture store door: home "furniture"

5. Decorate the door of the store: install "yellow"

6. Lost property advertisement: lost property "enlightenment"

7. Install the company's door: "Press" to install.

8. at the door of the car wash shop: wash the car and play "wax"

9. at the entrance of the hotel: "he" rice.

10, at the entrance of the fruit shop: "Bo" Luo.

1 1. Hotel menu: Danji

12, hardware store signboard: "money" block

13, signboard of sporting goods store: "blue" ball

14, in front of fast food restaurant: a large row of "blocks"

15, signboard of farmers' market: "Fan" eggplant

16, stop sign: "Yes" car charges.

17, slogan of strike hard: strike hard "calendar"

18, an airport banner: Year of Youth.

19, a traffic slogan: overload is "almost" harmful.

20. Dining room menu: fish "garden"

Second, deliberately misspelled (typo in quotation marks)

1. Drug advertisement: "Cough" is urgent.

2. Mountain bike advertisement: "Riding" is endless.

3. tonic advertisement: "turtle" is safe.

4, glasses advertising: a "bright" amazing.

5. Mosquito repellent advertisement: silent "mosquito"

6. scotch tape advertisement: irreplaceable "tape"

7. Internet cafe advertisement: A "net" is deep.

8. Piano advertisement: "Qin" has a special liking, love at first sight.

9. Water heater advertisement: "Take a bath at will"

10, air-conditioning advertisement: Never "sweat" for life.

1 1, clothing store advertisement: "clothes and hats" bring people.

12, a laundry advertisement: "clothes"

13, advertisement of a real estate company: All rooms are available.

14, a cake advertisement: step by step "cake"

15, advertisement of stomach medicine: a "no" to "stomach"

16. Horse racing advertisement: enjoy riding.

17, electric iron advertisement: 100 "clothes", 100 Shun.

18, fast food restaurant advertisement: "burning" is better.

19, washing machine advertisement: "idle" wife and good mother

20. Hat company advertisement: take people by "hat"

2 1, advertisement for treatment of lithiasis: the big "stone" becomes smaller, and the small "stone" becomes smaller.

22. Printer advertisement: A hundred words are not worth a "key"

23. Paint advertisement: lewd paint.

24. refrigerator advertisement: refrigeration frontier

25, anti-hemorrhoid drug advertisement: not afraid of hemorrhoids.

26. Garden apartment advertisement: stay in the apartment.

27. Dance machine advertisement: smell "machine" dancing.

28. Seafood advertising: Take a "fresh" step.

29. Oral clinic advertisement: "Quick cure" crowd

30. Gift shop advertisement: "Gift" is a matter of course.

Furniture stores advertise "furniture"

The signboard of a hotel says "13 is too full"

A real estate advertisement "burying money on all sides" is very conspicuous.

Pharmaceutical merchants put out homophonic advertisements such as "Don't stop at the next point"

The word "stop" is written as "well", fast food is written as the upper left of the word "rice", eggs are written as "eggs", and all kinds of beer are written as "all kinds of beer sprinkles"

-Top Ten Failed Advertisements in China in 2002

1, a man whose seven-brand suit makes women move.

Step 2 give melatonin as a gift

3. Jiuxin Yuting Soap: Look, you infected your daughter with mites.

4. The darling of heaven faces the bleak situation with a smile.

5. When hair falls in love with fertilizer, it is unexpectedly good.

6. Dano shoots your new choice day and night.

7. Jordan chan Zhihong Xingerke Footwear Industry

8. A glass of water comes and goes.

9. Ichiro of Dicky Cheung

10, how are you in Stashu's stomach?

When I went shopping for small things yesterday, I heard something repeated in the loudspeaker of a propaganda car. When the car arrived nearby, it suddenly dawned on me-the advertising car and the billboard impressively read: sweaters are on sale in Shanghai and Hangzhou, and in particularly eye-catching fonts and colors, it was declared that "the house was demolished and tiles were sold to make up for the trip." I'm not surprised!

Practically speaking, since the reform and opening up, especially in recent years, China's advertising industry has made great progress, and many unforgettable advertising products have appeared in various media. But what I saw yesterday was not an individual phenomenon. Inferior advertising slogans such as "price jump", "painful bleeding" and "earth-shattering price reduction" are common.

This explains at least a few problems: first, advertising practitioners are mixed, second, they deliberately exaggerate, lack integrity, and third, they are impetuous. I hope that lame advertisements such as "demolishing houses and selling tiles to collect tolls" will disappear as soon as possible.

The plaque and name of the store are symbols for customers to remember the characteristics of the store. Nowadays, shops in the island city are everywhere, and people pay more and more attention to "visual impact". Various personalized store names have become the first move for businesses to play interesting points. Some common and familiar nouns have been replaced by novel names, which have become name signs to attract the attention of stores and attract business.

The name plaque is not only a symbol, but also a glimpse of its cultural taste, interesting style and ideological realm. A novel, memorable and catchy store name can make customers unforgettable and impressed. For example, Sichuan cuisine restaurant "Spicy Love Soup" and "Food for the Sky" became famous overnight because of the popularity of film and television dramas. It sounds smooth and pleasant. How can I pass by without making people want to shop?

However, some merchants think that the name of the store can be "confused with the real", so "Donglaishun" is on fire, and various "Laishun" have appeared on the street; Aunt Zhang became famous, and Aunt Li and Uncle Wang also went out. There are also some people who resort to "ominous signs" for strangeness. In addition, some people who use homophonic characters as signs are everywhere, such as clothing stores called "clothing and clothes don't give up"

All kinds of porridge are dazzling. In Shanghai dialect, it's just a pie in the sky! A clothing store named Yiyi Bushe on Pudong Avenue, sitting on the bus and looking at the scenery outside the window, left a deep impression on its name. The idea comes from reluctance. There is a barber shop called "Ding Jian" at the intersection of Shiquan Street and Wuqueqiao Road. A customer understands the name of the store like this: "Top cutting" is the homonym of "top", which means "first-class technology"; "Scissors" is "scissors", representing the hairdressing industry; "Top" can also be understood as "top of the head", which means that the service object is "hair"-the names of the two words express three meanings. The names of some shops are very colorful, which plays a role in attracting customers into the door. A grocery store, the store name is "miscellaneous"; A store that specializes in large-size clothes is called "Don't worry about fat people", and its name clearly expresses the market positioning and effect; There is a men's underwear store called Neiku Square. Inner coolness is the homonym of underwear, and coolness means fashion. There is a clothing store in the shelter called "Chuanbang", which means "dress you up", dress you up. The shopkeeper is three young women, all of whom are good at matching clothes. In Suzhou dialect, "wearing a gang" means "exposing the stuffing", which has both derogatory and positive meanings, but the response is very good. Many customers come in for this store name.

Xia Wei, chairman of Yikelong, attaches great importance to the name of the store, and the names of his own clothing stores are unique, namely "armed", "demeanor" and "fate". She said that the first thing customers see is the name of the store, not the goods. A good name will arouse customers' desire to know about the store and its goods. A good store name is one of the best ways to attract customers.

In my opinion, a good store name should be easy to understand and remember, widely known, friendly and easy to spread, and it is best to find it from the most frequently used expressions in daily life; Unique, can attract customers' attention, express rich meanings, have a certain cultural content, and suit both refined and popular tastes; It would be better if the name of the store can include market positioning and industry characteristics. However, people concerned believe that although a good store name can bring business, businesses can't hold the idea of "one handsome man covers all the ugliness", and business performance depends on basic elements such as goods, service quality and varieties. Shop signs should not only be eye-catching, but also be "harmonious" even if they are homophonic, and respect cultural traditions and social value orientation. But in addition to the name of the store, the overall image of the packaging store, giving certain characteristics to the goods and services, can we really grasp the hearts of customers and make the name of the store a veritable golden signboard.

Also, the use of Chinese characters is not standardized. First, traditional Chinese characters are used (except for the stereotypes of registered trademarks), mainly because celebrity inscriptions and traditional Chinese characters of registered trademarks are not marked with the "R" symbol; Second, when foreign languages are used alone or in combination with Chinese and foreign languages, standardized Chinese characters are the main ones, supplemented by foreign languages, and there is a phenomenon that English is huge and Chinese is extremely small; The third is to use words such as typos; Fourth, the use of idioms in advertisements does not conform to the regulations, which leads to misleading; Fifth, the advertising language of health care products is not standardized. "PK" has been frequently seen in newspapers recently. Although some people may know the meaning of these two initials, the usage of such phrases is against the state regulations. If the newspaper must quote, it is necessary to put double quotation marks on "PK" and add Chinese translation, such as "PK".

There are many "stealth bombs" hidden inside! For example, the "silent mosquito" in mosquito-repellent incense advertisements; "I shape myself" in the beauty shop; The "endless riding" of motorcycles will confuse many people and lead to misunderstanding of Chinese.

With the development of society, a serious "virus" has flowed into our country. This virus is called typo. In the streets, newspapers and movies, typos can be seen everywhere.