What do the five circles on Yili pure milk package mean?

The five rings on the packaging of Yili pure milk are the symbols of the five Olympic rings

Whether the major international competitions come one after another or the national fitness initiative, it means that we are moving towards one sports year after another. With the official end of the Tokyo Olympic Games on August 8, the attention of the global audience naturally focused on the upcoming 222 Beijing Winter Olympics.

Due to the postponement of the Tokyo Olympic Games due to the epidemic, the rhythm of the Olympic Games and the Winter Olympics has become more compact, and at the same time, it can also continue the sports enthusiasm of the global audience, which is why the Winter Olympics has received much expectation and attention.

As an official partner of the 222 Beijing Winter Olympics, Yili released an advertising film "Exploring Olympic-quality milk and opening Beijing's winter Olympics" shortly after the closing of the Tokyo Olympics, which started the first shot of the winter Olympics publicity after the summer Olympics.

Yili's 17th Olympic Road

The development of dairy industry has always been closely related to the national physique, so dairy industry has become a key livelihood industry. In the 199s, with people paying more and more attention to physical fitness, china dairy started from scratch and started a golden age of 3 years' rapid development. According to the data of China Dairy Industry Association, at that time, China's annual per capita milk consumption was only 6 kilograms, which was far from the world's per capita milk consumption. The emergence of Yili and other enterprises promoted the rapid development of china dairy.

However, a vicious industry incident more than ten years ago cast a shadow over the barbaric growth of china dairy, and foreign dairy enterprises began to seize the China market quickly, and china dairy also fell into the industry trough. Fortunately, through the new national supervision and industry regulations, most head dairy enterprises in China have established a strict quality control system by arranging pastures and raw milk chains, and at the same time, they have gradually regained public confidence and re-emerged in the breakthrough of dairy related technology research.