Write a copy to find material for Taobao clothing store

1. How to write a soft article about women's Tmall store? First, the basic requirements of advertising soft text writers.

The writer of advertising soft text must have a very solid writing foundation, extraordinary writing control ability, very comprehensive cultural literacy and rich imagination; At the same time, you have to thoroughly understand the corporate culture, core competitiveness, product selling points and market background of the brand you serve. If you are selling cookware, you must know and be familiar with the food and cooking culture at home and abroad, such as Astor and Supor. If you sell shoes, you must understand and explore the classical and fashionable shoe culture, such as Red Dragonfly and Kangnai. If you sell wine, you should first go to China for gold in the traditional wine culture that has lasted for thousands of years, such as Wuliangye and Fang Shuijing. Only when you master the industry-related knowledge, and then extract water from this pile of knowledge, and turn it into wisdom, and integrate it into your corporate culture, can you write soft articles with clear themes, which will be widely quoted, bypassed and full of ideas.

Second, write a trilogy of advertising soft texts. In my opinion, before writing advertising soft articles, we must follow the following three steps to clear our minds: 1. Understand the process of consumers' acceptance of advertising soft articles, and clearly promote the concept theme: only when the theme is clear can we have a clear goal and achieve the expected advertising effect.

2. Be sure to have a novel and creative title and promotional copy. The novel and creative title of an advertising soft article has the same weight as the promotional copy. An attractive title needs time to think. If you can't find a penetrating title after a while, you can also consider the title while writing the text, or give it a satisfactory title after all the texts are written.

In a word, we must spend more time thinking about the topic. 3. Choose an expression that is consistent with the copy.

We should consider the best way to express the theme of soft text, and it is best to have the support of graphic visual communication effect. Third, the title of the soft advertisement must have strong impact and penetration, which is a highly concise summary of all the ideas you have written in this soft article.

Don't emphasize the importance of advertising soft title, because only after your title is recognized by consumers can you attract consumers' more and more critical and noble eyes and let consumers accept your advertising content. Therefore, you must carefully design your title. There are several different forms of the titles of advertising soft articles: 1). Get to the point: directly put forward the theme of soft articles, which are mostly used for over-the-counter drugs and health foods; If your title can't clearly convey the interests of your target consumer group, it's best not to use this title form.

2) Avoid reality and be illusory: use questions, metaphors, exaggerations, personification and other forms to mark the title in a hidden way, arouse the interest of consumers, and thus accept your advertising content; Soft-text cases of this title method can be seen everywhere, because this title form is closer to the function and nature of soft-text advertisements themselves. 3) Thunderstorm and drizzle: This title form is a combination of the above two ways, and a combination of a main title and a subtitle is designed. The main title is generally thunder and lightning, and the subtitle is generally rain in Mao Mao. When it thunders, everyone should pay attention to the threat of this natural force. Continuous drizzle will always make people better.

2. What things and materials should be prepared when writing Taobao product copy details page? 1, product highlights introduction (picture text) or design interpretation.

Benefits: A. Know the product better. B. It is easy to cause * * * sound. C. You can show off your words in Sao years. Increase the readability of the picture.

Writable content: A. Designer's language B. Product analysis C. Literary model adjectives+details introduction D. Focus on the core point (for example, if a woman is a national style, then she bites the point of "national style").

Attention points: a. The key points should be written in order (from top to bottom or from inside to outside, first left and then right, etc. ) B. Details should be displayed in combination with detailed drawings, which is more readable and referential, and at the same time, good order should be considered.

2. Text description of attribute details

Benefits: A. Some attributes can be given specific meanings, thus improving the viscosity of customers. B. Supplement the detailed attributes that are not in the product baby, so as to capture C. Increase the brand image.

Writable content: A. Supplement of detailed attributes B. Images of certain attributes (such as colors, each color represents a personality or season) C. Literary rendering.

Note: A. Look at pictures and talk, not only with pictures but also with one-to-one correspondence. B try to write some keywords related to the attribute time, such as size, color and so on.

3. Efficacy introduction and Q&; A

Benefits: A. Demonstrate efficacy and promote transformation B. Solve some customer service problems and reduce workload.

Writable contents: A. Main and auxiliary functions B. Usage C. Manufacturing process D. Additional contents such as cleaning or maintenance E. Service issues such as express delivery.

Note: a. seek truth from facts, don't fake it. B. it's best to match words.

4. Description of raw materials or country of origin

Benefits: A. Let customers know more about the products. B. You can add some related keywords (such as shampoo-raw materials: roses or flowers in a certain place, etc. ). C. Improve customer recognition.

What can be written: a. Introduction of the characteristics of raw materials and their relevance and efficacy to products (for example, shampoo mixed with floral fragrance has refreshing effect) B. Introduction of the place of origin (proving its uniqueness from the perspective of geographical environment)

Hope to adopt, thank you!