Joke Collection Website - Bulletin headlines - What is the slogan of Haier refrigerator?
What is the slogan of Haier refrigerator?
The freshness of the sea makes you satisfied forever.
3. Haier refrigerator, for you.
Advertising is not as good as Haier refrigerator.
5. Haier refrigerator leads new life.
Extended data:
Matters needing attention in advertising language:
1, accurate specification, point out the theme.
Accurate specification is the basic requirement of advertising copy. It is necessary to realize the effective expression of advertising themes and creativity and the effective dissemination of advertising information. Language should be standardized and accurate, avoid ambiguity, be popular and easy to understand, and avoid using obscure professional vocabulary.
2. Be concise and to the point
In the use of written language, advertising copy should be concise and clear, and convey more useful information with as few words as possible.
3, vivid image, show creativity
Research shows that the percentage of words and images that can attract people's attention is 22% and 78% respectively. Words that can evoke memories account for 65%, and images account for 35%. This requires the use of vivid, novel and unique language in the copy, and the best effect can be achieved with the cooperation of images.
4, beautiful and smooth, catchy and easy to remember
Advertising copy is the whole idea of advertising. For the advertising language that appeals to hearing, we should pay attention to its beauty, fluency and aesthetics, so as to make it easy to identify, remember and spread, thus highlighting the advertising positioning, expressing the advertising theme and advertising creativity well, and producing good advertising effects. At the same time, we should also avoid excessively pursuing the beauty of language and phonology, ignoring the theme of advertisements, copying mechanically, far-fetched, and hurting meaning because of the text.
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