What are the basic principles of packaging design? What are the principles of packaging design?

Whether the goods sell well now, besides the quality of the goods, the most intuitive point is the packaging of the goods. Many people will judge goods from their packaging and decide whether to buy them, so the packaging design of goods needs to be done well.

(1) Performance of packaging products

The performance of the packaged product mainly includes the physical state, shape, strength, weight, structure, value and danger of the product, which is the first consideration when packaging.

(1) product status. There are mainly solids, liquids, gases and mixtures. Different states of matter have different packaging containers.

② Product appearance. Mainly square, cylindrical, polygonal, irregular and so on. And the packaging should be designed according to the appearance characteristics of the product, requiring small size, good fixity, stable storage and meeting the requirements of standardization.

③ product strength. For products with low strength and easy damage, the protective performance of packaging should be fully considered, and there should be obvious signs outside the packaging.

④ Product weight. For heavy products, special attention should be paid to the strength of packaging to ensure that it will not be damaged during circulation.

⑤ Product structure. Different products often have different structures, some are not resistant to compression, and some are afraid of impact. Only by fully understanding the product structure can different products be properly packaged.

⑥ Product value. The value of different products varies greatly, so the products with high value should be given priority.

⑦ The product is dangerous. For inflammable, explosive, toxic and other dangerous goods, in order to ensure safety, there should be precautions and special signs on the outside of the package.

(2) the influence of environment on products

In the process of circulation, products will encounter different environments and have different effects on packaging, so corresponding measures should be taken.

① Meteorological conditions. Mainly sunshine, temperature, humidity, rain, snow, air and so on. They have different effects on different products and need to be considered according to different meteorological conditions.

② Loading and unloading conditions. Should consider whether manual loading and unloading or mechanical loading and unloading, as well as loading and unloading times and other conditions.

③ Traffic conditions. During transportation, products will be impacted and vibrated, and different modes of transportation will have different effects on packaging. Mainly consider product fixing and buffering.

④ Storage conditions. Multi-purpose stacking is used for storage, and its compressive strength should be investigated when packaging. In addition, storage can also be divided into indoor storage and outdoor storage. The former should pay attention to moistureproof, mildewproof and waterproof. The latter should pay attention to rain, snow, sunshine and wind.

(3) Selection of packaging methods

The choice of packaging method is very important for product protection. Only by fully understanding the product performance and circulation conditions, making several plans and making economic evaluation can we find a suitable packaging method.

① Select packaging materials. According to the product performance, packaging materials are selected to make packaging containers, and appropriate auxiliary packaging materials are selected to package the products.

② Choose the packaging method. According to the requirements of product protection strength, it is convenient to use, facilitate mechanical loading and unloading and transportation. Choose the appropriate packaging technology and method.

The so-called details determine success or failure. Only by mastering the details of packaging design can we help you do a good job in packaging design. We also think that this is the basis of packaging design, so we must not ignore the details of packaging design.